and you just perfectly highlighted the toxicity of twitter in that sentence. Just because someone is popular doesn't mean everyone should like/listen to them if they do not find the person's content aligns with them.
Time and attention. In my mind/book it's where you give your time and attention. I really enjoy a couple of radio shows, where I need to download the mp3 from their websites (they host/share a coupld of hours after their shows), and SecurityNow podcast.
The good thing about it, is that I only listen when I want to listen, and IF I want to listen.
Social media, slow and steady, absorb you into giving, increasingly, more time to them. Either by creating an echo chamber, or creating passions, promoting things you love/hate. Anything to get you hooked more.
Majority of the people do not filter/reduce the alerts on their phones. Good luck working on a project when you get 10 beeps per hour from Twitter, CNN, BBC, FB, IG, YT.