This is basically Google (Chrome) paying Mozilla (Firefox) to kill 3rd party cookies because Google has a better way to fingerprint users without 3rd party cookies, because they have SO MUCH data about us.
This move is aimed at killing other AdTech companies which rely on 3rd party cookies to track users.
They painting this as a 'PRIVACY' move, after they have already found other ways of tracking users across websites and devices.
This move is aimed at killing other AdTech companies which rely on 3rd party cookies to track users.
They painting this as a 'PRIVACY' move, after they have already found other ways of tracking users across websites and devices.