So now you propose that scientific researchers fight each other using advertisement and PR campaigns, and spend more of their already small grants, just to do what they were trained to do? Who would benefit from this other than PR companies?

In this case a PR firm would be mostly about getting articles like this written, so maybe they already started.

It's either that or they naturally grow their own Neil deGrasse Tyson, or Bill Nye to popularize their cause.

The bottom line is they're essentially living off the government, so they need to compete with everyone else looking for tax money.

> they should band together and hire a PR firm

Maybe they should do it, yes, and I'm being 100% serious.

That would solve a lot of newspapers abuse, always delighted to sell a history about crazy eccentric being chased by bees in some jungle, fourty years after falling in a pond at 8Yo.

Journals seen politics or sports(wo)man as clients (they pay), but scientists... are products. They don't pay. Is a never-ending caricature.