Click-bots abuse everyone; a feasible strategy is running ads on random news re-aggregator sites or other worthless sites and buying the lowest cost ads on FB pointing to them. The click-bots game the engagement/quality metrics to make the ads seem legitimate enough to keep serving, and the click-bots have to click on a wide selection of ads (including yours) to avoid drawing suspicion. Normal traffic mixed with more click-bots gets the revenue from the worst scammy advertisers (who may also be operating the sites and injecting their own scammy ads over legitimate ads they promised to serve)
It's basically arbitrage to sell spammy clickbait ads for scammers at higher prices than FB would pay if they would even allow the ads on their network.
Advertising networks try to detect and filter click-bots but of course some percentage will slip through.
Switch to ad networks where you pay for conversions, not clicks/impressions.
It's basically arbitrage to sell spammy clickbait ads for scammers at higher prices than FB would pay if they would even allow the ads on their network.
Advertising networks try to detect and filter click-bots but of course some percentage will slip through.
Switch to ad networks where you pay for conversions, not clicks/impressions.