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I was less immediately bothered about the fake accounts ('like'-and-run at least is ignorable and does me no significant harm, even if it harms my belief in FB's authenticity and harms FB's reputation with me).

But, I was extremely bothered about apparently real people contacting me who were well outside the demographic of people that I was paying for. I spent time dealing with them, and - as expected - they were unlikely to convert into customers.

I would have re-employed FB 10 times over if I didn't actively have to deal with so many contacts outside of what I was paying for.




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