I remember that at the time when we were masking up in the Czech Republic (first half of march, maybe..?), WHO was actually talking a lot about the dangers of face masks when used too eagerly and improperly. Or at least that was what had gotten through our mainstream media.
In much of the world, people who wore masks were subject to ridicule, especially on social media because of the cynical public health messaging, which seemed to be about preserving stocks of masks for healthcare workers by telling the public that “masks don’t work” (https://www.nytimes.com/2020/03/17/opinion/coronavirus-face-...).
The New York Times op-ed above, and efforts from the Czech Republic made discussing public masking more acceptable in the US, and then the rest of the world.