This reminds me of a Stack Overflow answer that became popular but instead of using 'example.com', they used some other random, but valid, URL that suddenly created a huge spike in traffic for the unsuspecting web page.
I'm now curious, how much traffic does example.com receive? Does it use Anycast? Does IETF publish statistics? Searched and found the answer here, no known statistics, but it's backed by a CDN.
* Ask HN: What does traffic to example.com look like?