I love these sorts of projects. I love the creativity, and better still, from an ecological perspective, it is nominally far better to reuse components or repurpose entire products, than it is to throw them away and buy something new.
The tragedy is that this project counts as "repurposing", and required days of a domain expert hacking on it. Imagine the resources we could save if displaying things on a display were easy.
This project could definitely be considered repurposing - there's pretty much nothing happening in this article that hasn't already been covered in much greater detail on the Kindle Developers Corner over at MobileRead: https://www.mobileread.com/forums/forumdisplay.php?f=150.