Doesn't this exactly fit the "token goodwill gestures where it doesn't hurt our bottom line" thing?
If they cared for the customers they'll have improved things that affect hundreds of thousands or millions or all of them (tons of such long-standing, including for the Kindle, which has languished as hardware in neglect-land).
Doing a fuss to make the release day the same for 12 customers (or 100) in the Isle of Man is not "caring for invididual customers". It's either a token empty feel-good gesture within the company, a whim of some superior, or a "nice story" empty marketing stunt.
If they cared for the customers they'll have improved things that affect hundreds of thousands or millions or all of them (tons of such long-standing, including for the Kindle, which has languished as hardware in neglect-land).
Doing a fuss to make the release day the same for 12 customers (or 100) in the Isle of Man is not "caring for invididual customers". It's either a token empty feel-good gesture within the company, a whim of some superior, or a "nice story" empty marketing stunt.