They must be continuing to update this as in 1996 it wouldn't have had links to Privacy Policy pages on WB's current website. I think that makes it even cooler as they are actively maintaining it in its historic form.
In the earliest (December) 1996 version that Archive.org has, the site has an initial landing page you have to click through before you arrive at something similar to the homepage today:
I was wondering this, too, recently. spacejam2.com is kind of interesting in that they sell jams and also offer to sell the domain for a million dollars.
"You are welcome to buy our jam or you can also buy our website"
This whole site from 1996 still works!