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Email from Jeff Bezos to employees (aboutamazon.com)
1941 points by marc__1 on Feb 2, 2021 | hide | past | favorite | 1008 comments



> This journey began some 27 years ago. Amazon was only an idea, and it had no name.

It had a name, and that name was "Cadabra".

It didn't become Amazon until Jeff watched a documentary about the Amazon River. His lawyer had already turned up his nose at "Cadabra", and Jeff was looking for something else.

It's also worth noting that the idea didn't grow over time - Jeff always intended to build something like "Sears for the 21st century". The bookstore was just the way in, not the long term plan.

ps. amazon employee #2


Something that always stuck with me is I remember reading in a book about the internet long ago about how innovative the name Amazon.com was and how it was the future of internet business. It said it needs to be more memorable. You aren’t going to buy your books on Books.com you are going to use Amazon. Turned out to be very right. And this was in the pets.com era. Everyone thought you needed the most generic name possible and that if you got something like books.com or travel.com you had cornered the market on it.


I think you are leaving out a really important aspect of the early internet- content discovery was really hard for users. If you were looking for something about Pets until google became dominant, you were just as likely, if not more likely, to type pets.com into your browser as you were to go to a search engine.

Getting the initial traffic to your site was really hard in those days, the domain was really important for that.


Hmmm... That is not how I remember it.

I could gopher topics by early 90's, and Infoseek, Yahoo, WebCrawler, etc. were a full text search of pages by mid 90's.

I distinctly recall searching usenet across multiple servers.

Even before this, when data only flowed through uucp (or Fido), search was albeit queued, readily available.

Your mileage may have varied; i just want to be clear that it was not that it did not exist, but new-comers would have a steeper learning curve. Today, it is expected, nay, demanded as a human right to be able to search the entire internet from a uniform and single klick search box. (yes, old crotchety, "in my day..." :) )

(edit: misspelurating stuffage)


> I could gopher topics by early 90's

So you weren't a normal, mainstream, new user to the internet. You knew how to use it, you knew where to go to search.

I was the same in the 90s (minus Gopher skills), I learned about Yahoo, Altavista, Infoseek, etc. and became a wizard to my friends and some relatives because I could find things on the internet, didn't need to know the website address beforehand or click somewhere in AOL.

It did exist, it just wasn't accessible and generally available, nor it was a tool people knew how to use.

So domain names up to the early 2000s were pretty important to capture the mainstream market, not the Gophers.


Actually that was very normal for a new Internet user of the time. In the early 90's there was no web as far as the public was concerned so Yahoo (1994)/Altavista (1995)/Infoseek (1994) did not exist yet. For users of the pre-1993/1994 Internet, to use it you had to learn a hodge-podge of protocols and software including UUCP, gopher, FTP, telnet, NNTP etc. since that was the Internet back then. It wasn't until online services like AOL started providing web gateways (1995/6?) when 'normal' people really started flooding onto the 'net and it took a few years longer before there were useful web frontends for the majority of services.


And it's been September ever since


Imho the September was really kicked into overdrive with smartphone and mobile Internet adoption facilitating the social media hype.

Prior to that people would at least need to sit down and dedicate attention to whatever they were doing online at their desktop.

It required at least some technical base knowledge.

While nowadays pretty much everybody can, and will, pull out their smartphone even during very short breaks: It' all short attention span, relegated to devices were multi-tasking is way more of an hassle, which means people are also way less likely to do research on whatever they are discussing.

It's gotten to a point where in many places writing anything longer than Tweet length is considered something bad, as most peoples attention span just can't cope with long-form forum posts anymore.



I remember my school ran a contest where you had to find obscure information on the net. Things like when the inventor of the saxophone was born? You had to submit an URL so using the library was not an option. It was insanely hard, nowadays it's just one wikipedia click away.


The fact that you had even heard of gopher would have put you in a very small minority of internet users once dial-up internet access become relatively accessible (so, post-1995ish or so).


As a smart but not necessarily brilliant teenager getting on the web in mid-late 90s- Maybe Christmas 1996 I- well my family really- got a computer that could get on the internet, search engines were mediocre at best. I did have a family friend come over who was an old hand at the internet and knew all the tricks of the day- using operators like AND, OR, NEAR, NOT etc- and he was able to yield much higher quality results, but I was personally never able to replicate his abilities.

Google and Pagerank changed all that, but up until then, it was all very tricky and each search engine had its niche- Yahoo with its directory, Ask Jeeves had a user friendly interface, lycos and altavista had some niches of their own as well that I can't quite recall- or maybe they just each had brief shining moments in the sun. At one point I had desktop software that was a meta crawler that would enter a query into each one. The full text searches on keywords that may or may not really be relevant to what you wanted were really not all that good.


My favorite search engine at the time was Dogpile. It was a meta search engine that probably did much the same as your desktop software. Usually I could get relevant results out of it more quickly than using individual search engines.


Yes, the earliest directories / search engines worked extremely well in large part because there minimal content. When there where 7 knitting websites they don’t need to worry about SEO. It was only after the users started getting hundreds of results for most searches that search engines needed to worry about filtering and prioritization.


Here's a great example of why search engines started using more sophisticated examples: https://en.wikipedia.org/wiki/Political_Google_bombs_in_the_...

People started to understand how PageRank worked, and managed to get George W. Bush's official biography page at whitehouse.gov to the top of the search for "miserable failure." As I recall, this worked until at least 2008, maybe a couple years past that.


Whoops. s/examples/algorithms/


There were manual indexes for sure, but my very first experience with the web was someone excitedly showing me how they could dial in, open this web browser thing, and then... nothing, because they didn't know any websites.

We typed in a few things, but it didn't go anywhere.

I remember he called the browser a "web crawler", which was probably the search engine someone told him to use to find sites. We had no idea.

Otherwise, I have a lot of memories exploring the web by typing in words followed by TLDs and writing down the interesting ones. It was another year or two before aggregators cropped up, copying and returning the first ten results of any manual index.


I don't remember how I discovered my first web site, but it might have been from a computer magazine at the time. Later, I would use Yahoo! as my search engine, eventually switching to Google.


I find it funny that you mention half a dozen ways to search the web and everyone seems to be focusing on just gopher because that is the only thing they can explain away. Google must have dug up Steve Jobs reality distortion field.


another issue I don't see talked about much in these comments is trust. Amazon had to develop a name that people could trust. I remember when people would agonize on whether to make a purchase because they were afraid they would be scammed.


That wasn't the average user and not even the average computer geek. Most browsed webrings.


I can totally second this as someone who began surfing web in 1997 as a university student.

Content discovery was next to non-existent. You had these directories like Y! or Lycos which more or less mirrored yellow pages. My group of friends would exchange interesting site links over e-mail, floppy disk or the good old way, write them down in a note book. Before you ask, internet surfing was only available in expensive public kiosks so browser book marks weren't of much use. Only when I got my own PC + internet in 2000 did I began using browser bookmarks.

And then Google became popular around 2002 just when I entered post-graduation and changed web surfing forever.


People were commonly using Lycos and Yahoo as search engines by 1997. Sure, some of the more exciting content wasn’t stuff you’d think to search for and thus would often get shared via word of mouth (like the “Bert is evil” site that parodied the Sesame Street character in compromising photos...after all, which sane persons would search “Bert +hitler” ?)

I think the limited time many people had on the internet (as you said, in some instances at Internet kiosks where you’d be limited to an hour at a time. Or on expensive dial up) probably contributed to people curating and sharing links offline between friends. But I do remember using search engines in that era specifically because AltaVista was widely regarded between myself and my peers to be the best search engine in terms of keyword syntax and the accuracy of the results. Remember this was the era before search engines popularised entering in natural language as a search query. Ask Jeeves (later renamed to just “Ask”) was actually the first to popularise that and even that was pre-2000 (it also largely sucked compared to keyword driven queries but I guess the tech wasn’t quiet there yet).

I think it was 1999 when my friends and I first discovered Google. Back then Google was keyword query based too. The natural language side of Google came much later (mid-2000s at a guess). But what sold Google was its minimalist home page and the accuracy of its results. The minimalist home page was novel because search engines were considered internet portals before Google. Yahoo! Would have online games, chat rooms, site recommendations and email all accessible from its landing page and it was a similar story for many of the other search engines as well. They considered themselves the homepage of the internet (and in many ways they were right). Whereas Google went the opposite way and said “let’s strip as much guff from our landing page as possible” and is modem uses really welcomed that (plus the accuracy of its results too). It’s ironic just how heavy Google’s landing page has become.

By 2000 the web had already felt like it had shifted from its adolescent years of anything goes and was starting to grow up. The stigma of meeting strangers online was fading and businesses were adopting the web as more than just a niche marketing tool - in part helped by Online payments becoming a thing with PayPal, WorldPay etc.


> Yahoo! Would have online games, chat rooms, site recommendations and email all accessible from its landing page and it was a similar story for many of the other search engines as well. They considered themselves the homepage of the internet (and in many ways they were right).

Still a winning business model, because this line could easily describe Facebook.


That’s more a symptom of the lifestyle of any popular software project than it is an example of it being a winning business model.

Time and time again you see these big monolithic applications get displaced by newer more focused applications and people love them because these newer applications run faster / is easier to use / etc etc. Then as those applications gain popularity new features need to be built to continue growth. Whether it is through feature requests, to fight off competitors with other features, or just the businesses way of finding new ways to look individuals into a walled garden....soon this focused application becomes yet another behemoth that people start to moan about. Eventually something new, shiny and focused grabs the public’s attention and we flock to that like the fickle herd of pack animals that we are.


If memory serves, we started searching on AltaVista, moved to Northern Light and then to Google. Certainly directories played a role but really, AltaVista / NL was the bees knees.


This brought back a long lost memory of when before we had internet at home. My dad took me to an internet cafe and I had printed a whole list beforehand of sites I wanted to visit. I had just guessed a bunch of random domain names based on my interests and things I thought would have a cool website. Stuff like porshe.com, titanic.com, mountainbiking.com, spaceshuttle.com.


Speaking of yellow pages, I had an Internet-specific yellow pages, I think it came from an order from Outpost.com. It was a physical book, just like the original phone book.

I think I still have it, and if I can find it I'll reply with details.

It was fantastic for finding things, because you could explore it, and because search was garbage back then.


I remember that era pretty fondly and I don't ever recall just typing in random URLs, except maybe jokey ones like sex.com or fuck.com for kicks. We had Yahoo's search engine at the time and worked well enough. And to a lesser extent Lycos/Hotbot/Inktomi/DMOZ. The pre-Google web was pretty interesting and a bit more sophisticated than gets credit today. I also feel you were less likely to discover retailers on the web randomly. You'd more than likely hear about them first on the news or from friends and go from there. I don't think it was common to just discover some random e-tailer like we do today, put in our credit card, and expect the package in a couple days. You learned about Amazon from 60 minutes or your friend who subscribed to Wired magazine or the guy at the software store, not from a search engine.

I think the whole pets.com and travel.com is just the usual marketing logic at work and not really related to the limitation of search engines. Its just shady marketing tricks, a bit like how we see the .biz and other gimmicky tlds today.


It was really common to type in random words as domains expecting something. People would make mistakes so people would buy domains with common spelling mistakes.


I have a random memory of the website at hanson.com having a banner alerting visitors that the website of the popular late-90s boy band was in fact at hansonline.com, and that you would only find information about guitars made by the Hanson company should you further browse the site at which you currently found yourself.

Curiously, that domain now redirects to some concrete company, Hanson guitars existing instead at hanson-guitars.com.


I suspect a Hanson Guitars received a cash offer they couldn't refuse for their domain. ;-)


Even today, nissan.com is Nissan Computer rather than the car company. Copyright 1994-2021.


Browsers also tried to autocomplete <word> as www.<word>.com (and .net and .org, iirc) and send you there if it resolved. At some point they switched to sending you to search engines instead, but i bet there are flags somewhere in Firefox' bowels that will still do that for you if you really want.


Or you just hit Ctrl-Enter


The first time I had the chance to use the internet I typed in "whitehouse", hit enter and whitehouse.com loaded. It turned out to be a porn site, the teacher saw and I got banned from using the internet - in 40 seconds.


White House was the first time I ever seen porn / naked women. Cue me spending the next 6 months sneaking to load the page on dialup all hours of the day. To be a kind again. Now we have TBs of data but tend to be uncontent sometimes.


Anybody ever type alta-vista.com by mistake? The search engine had no hyphen, this address went to something else ...


Heh, was about to post this one myself. My buddy got in big trouble in the high school computer lab making this typo. I wonder what percentage of domains in the late 90's were simply "adult" sites trying to capture traffic via typos. It certainly felt like a lot.


Then there was expertsexchange.com, which was always bound to disappoint one of two demographics.


Heh, like the msexchange manager icon on your microsoft exchange server... :D


In late high school or maybe during college, my wife was going to look for something at Dick's Sporting Goods by navigating to a domain that any ordinary person might expect. The result was not what she expected.


LOL, I used to fuck with people by getting them to type this into the browser. Unfortunately, these days it actually takes you to Dick's Sporting Goods.


I knew someone who tried to go to hotmail.com but went to hotmale instead...


what search engine was the culprit?


Some browsers automatically "fix" addresses by appending `.com` for you. I think even Firefox used to do that until mid 2010s.


To that end, it's worth reading up on the history of sex.com. The domain historically (and currently?) generates tonnes of revenue through advertising, and has been hijacked more than once.


I wonder if it's because people are likely to try `sex.com` in a web browser for laughs (and get surprised when it turns out to be a real site), but aren't likely to do so with `books.com` or `travel.com`.


This is somewhat second hand but I worked with someone who claimed to know the person who owned sex.com (he was trying to buy it from him at the time, and I'm trying to be deliberately un-assertive) in the mid 90s (also fair warning, this was a long time ago and I probably misremember stuff) and said he paid a ton of money in bribes to the search engines/portals back then - which was what most people assumed, but those companies insisted wasn't true, so it fit a narrative people liked.

I don't think sex.com was an expected direct hit back then - and if I'm remembering correctly, even in the later 90s, you would have had to type http://www.sex.com to get it to even load right - there wasn't a ton of convenience and most browsers relied on a heavy set of built-in bookmarks to get people into portals and search engines.

That said, I believe it was totally true that they likely paid six or seven figures for a year or longer deal to guarantee top three for a ton of porn search terms. I assume that area was allowed to be seedy in order to mitigate risk of even allowing that content to be included in the first place, and companies didn't feel bad getting money from porn sites who had a lot to throw around.


Should add that as I understood it the business model was that sex.com resold front page space to affiliates that were relevant to the search terms that led to their paid listing being listed higher for a particular keyword. That’s how they could afford to bribe/partner with portals/search engines pre-Google.

For context, squatters would often land you on some bad sites and URI syntax was unforgiving, so it just isn’t something I remember most doing. There was a general desire for simple branding on the off chance you can get it typed in or printed on a business card or in an ad, but it was not the common entry point.

Also of note: UX expectations back then didn’t trust typing into a box and seeing any result first - it really was the solid ranking of Google results that made that UX something browser vendors adopted or more cynically, that Google pushed first with partnerships then with ownership of Chrome.


Pre-2000 porn was a wild ride. You were never more that 1 click away from crashing your computer under the weight of a hundred pop ups!


And the implicit threat of your bank “outing” you via the transaction if you try to cancel. I may be misremembering but I felt like there was a good chance what I was viewing legally may end up suddenly illegal with the way online legislation was going in the late 90s, and I’m talking just like laughably soft core stuff by comparison to today, and that permeated the online porn business and kept it seedy for a long time.


No idea what you’re talking about. There was the run up to the communications decency act and obscenity prosecutions but these were far more risky for the peddlers, not the consumers (and some were prosecuted). There was the old hilarious CP80 initiative by the Mormons (with a nice tie-in to the SCO v Linux debacle) but that never had any serious legs to stand on. Meanwhile discreet billing for naughtiness predates the internet and was especially notable in the days of 900 numbers - assuring discretion was pretty well stated. Considering that child porn was essentially legal and you could walk into adult stores in broad daylight on Times Square not too long ago I think you are misremembering things or probably too young for context.

What changed is the cultural mainstream acceptance.. that something like PornHub can be a mainstream company. The market itself was alive and well pretty much the day after the movie camera left Menlo Park.


Probably an age thing I was a teen in the 90s and the internet was the first and only place any porn legislation/business was made aware to me.


> and if I'm remembering correctly, even in the later 90s, you would have had to type http://www.sex.com to get it to even load right

This wasn’t a technical requirement though, sex.com would’ve loaded just fine if it had an A record set.


Many sites didn’t do this right even large ones and often browsers if my memory serves right automatically put www and .com on any single word typed by default. That said yes, that should have worked, I just remember it not working enough that it wasn’t a normal or expected UX pattern until Google and maybe even Chrome.


Back in the early days 94/95 people quite often used to type single word domains just to see what was out there.

This is back when you could fire up mosaic and read the what's new on the internet today :-)


I remember being on Tymnet and just trying addresses via a program to see if I found anything. Most interesting thing I found was a Fed Reserve address once (did not do anything with that).


I used to work for Tymnet the TEC in the UK :-)

People used to do that on the x.25 network to find interesting sites.


there used to be (sadly not anymore) a very active forum on fuckyou.com and it was mostly populated by people that had just randomly typed it in one day.


You have too much trust in people's wholesomeness. We all know the internet is for pr0n ("...so grab your d##k and double-click...").


I used AltaVista and Hotbot all the time, as well as other search engines and curated pages, and there was no problem finding things. I believe most people used search engines and aggregation pages since entering the address in the browser bar would simply yield an error if you entered it wrong. Connecting the address bar to a search engine is fairly recent and was disputed a lot.

Google did nothing particularly innovative or new, they just had the cleanest interface, their page was fast, and provided good results. That's what made them successful.

Edit: On a side note, I feel really old now. :(


I also used Altavista and Hotbot (although I don’t remember why I could choose one over the other for a certain search).

I do remember one point of difference was Google’s “I’m feeling lucky” option that just sent you to the first search result.

I really liked that feature, but I’m guessing was removed in favor of growing impressions and ad revenues.


Google had the best results by far. I remember around 2000 most “regular people” had pretty much given up on the web. It was google and maybe Napster that got people interested again...

I wonder what it’ll be to fix the Internet this time around?


Altvista's edge over the competition at the time was that it indexed the most content. But google came in with pagerank and had superior results. There was a 3 year span or so where people just attributed google's success to minimalism. in terms of minimalism, hotbot was a disaster, but it was the algorithm that truly set google apart.

minimalism has its good points, but falsely attributing it to google's success probably focused too much attention to it in the internet of the 2010s.


Exactly, the single feature that made me use google over yahoo/altavista was the clean interface, I was using dial up back then and it loaded very quickly the others were covered in ads.


Early search engines were pretty dumb and heavily weighted on keywords, which a generic domain name helped with as well.

Again, less of an issue now with more intelligent search engines. (Although strong brands still tend to a get a lot of traffic via searches on their name...)


early on you went to directories


And if you did not you where usually only 3 links away from Goatse.cx .


In about 1994 I recall the aim was to find a good page of links to whatever topic interested a person.


Oh yeah, I remember discovering some great content from pages like that back in the day. I also vaguely remember the idea of content rings being a thing.


> the early internet- content discovery was really hard for users.

It wasn't as good as google is now, but search engines of the time did allow for discovery.


I thought it was much better back then, you could find niche sites that were of interest.

Google seems to have banned all the interesting wild content that made the internet so fascinating in its early days. Blogs seem to have disappeared completely for instance and I have to specify the site to search to find anything e.g. site:Reddit.com

However it does have an amazing ability to find comments on stackoverflow relevant to my needs based on a few keywords.


In some ways content was more discoverable back then. There was less of it, and it was objectively harder to get it online thus making the quality higher for the stuff that was there.

Plus Web Directories, and Link lists where IMO better than keyword searches. They allowed you to find and follow topics faster.

The explosion of content and google has made discovery harder unless you are one of the Top sites or platforms. All it takes it being on one of them, not being a good quality content.

Want to sell a widget, you better sell it through amazon because chances are Google is going to index those results as the Top Results not your webstore. Even manufacturers that want to sell direct have to also have Amazon stores because the Amazon listing is the one of the only ways to get a top search spot


The early internet, for me, was a 1-800 number BBS called Starfire. It had a splash page to the “internet” section that I’d assume was curated by the operator. This was probably 94 and 95.


This, also search engines used to give a lot of weight to workds in domains so if you searched for "book", the search engine was likely to give you books.com as first result.


If you weren't in yahoo you weren't online

On the other hand if you were in yahoo you were online. Type "books" into yahoo though and you'd be more likely to find books.com than amazon.com as the top page, and clearly "books.com" would sell books, who knows what "amazon.com" sells, something about Brazilian rivers?


This begs the question of if things are better today. For shopping, is it?


Absolutely. If you know what you want to buy, it takes seconds to find the absolute cheapest place on the internet to buy it. Then it's up to you to decide whether you trust the site or not. Brand name helps with perception, but definitely not discovery.


> Brand name helps with perception

That used to be true with Amazon. Not anymore, not for me. Now I have to decide if I trust and endless array of 3rd party sellers. It is often just easier to buy from a manufacturer’s website since I know I’m getting the real thing and it’s not expired or otherwise screwed up. Maybe I pay a few more bucks, but I’m ok with that for a lot of things. (Exception: books and used)


It's always interesting to me how people on HN almost universally have such poor experiences with Amazon. I've had over 200(!!!) orders from Amazon last year alone and didn't have any problems with any order. In fact when my guaranteed next day delivery was late by a day they just gave me a month of prime for free.

And every time I decide to buy directly from the manufacturer I get punished - bought a Lenovo laptop around September, laptop turned up with a broken screen. Took over 3 weeks to get Lenovo UK to replace it and it was an exercise in absolute frustration, I could write a small essay about it. I was so upset at myself for not buying it from Amazon - I know if I did and had the same problem I would literally have a replacement posted to me the following day without having to fill out a dozen forms and spend hours on the phone with customer support.


I also prefer to order direct, if possible. If I think I might need to return it, Amazon.com is the way to go (or Bol.com for local stuff). It's always a pain to return to the manufacturer, they're incentivized not to take back the return while a retailer is incentivized to take it back.


Amazon has just become an AliExpress reseller.

So many people are trying to get rich quick by buying aliexpress stock, selling it through Amazon. There's just so much crap on the website now

And being Chinese, most of it likely isn't even legal to sell without a genuine CE mark


Right, but if you knew to that level of specificity back then, search was just as good in most places. Now, selection was lower, somewhat obviously.

As then, though, if you are not specific or willing to lean on a name brand, search is effectively broken.


Speaking as someone who works for a company called "BoardGameTables.com", we really like our obvious name.

Nothing wrong with something broad. We sell more than board game tables, but everything is connected and it gets us a lot of traffic and search juice.

With SEO getting so much money and attention dumped into it, the usefulness has kind of come back around for a name like this.


I liked the website. You seem to have quite a few cool products. :)


> We sell more than board game tables

Had to check and verify that claim. I'm familiar with the brand in general but had no idea!


One often overlooked fact is that fixed-price book policy of a lot of countries (like here in Germany where we have it to this day) helped amazon a lot. Books have a margin of around 30% and - by law - you must sell them at a fixed price which is the same in every bookstore in the country. That allowed Amazon to offer free shipping, as the resulting margin was still high enough.

And since you as a consumer have to pay the same price for a book no matter where you buy it anyways, it became a lot easier to just order a book online instead of driving to a bookstore to collect it (oftentimes the shop had to order them anyways and you had to come back a day later to pick it up). Once Amazon was a serious player in the book business with existing logistics, payment etc. it was an easy move for them to expand to other products.


The irony is domains like books.com sounded like a sure winner but that only works for books. How would Jeff be doing today if he ran books.com and just sold ... books. bookswebservice (BWS) doesn't have that same ring to it.


In retrospect the idea of selling everything online was the first great idea. Even if it was a bit of rehash of Sears I think they were the only one that had that vision.

Second great idea was free 2 day shipping with Prime. Great for their cash flow and customer retention.

Third great idea was AWS.

Still TBD are advertising and the marketplace. They make a lot of money but at the long term risk of customer satisfaction.

Also TBD are the media plays (Twitch, video,music,.etc.). Not clear if they will ever make money.


We are firing on all cylinders

And yet, reviews are still horribly broken and have been for years. Also counterfeit products and books are everywhere on the site.

Amazon is going to have to fix those hugely important things before I'll buy the Kool-Aid that they're "firing on all cylinders", which is just CEO pep talk.


The marketplace makes me use Amazon less now. I don't care if there are 40 5v-DC power bricks and 10 of them are 10% cheaper. I care about vetted products and the confidence I'm buying the product I'm looking for.


Honestly for little stuff like that I'd rather go straight to the source from aliexpress than bother with Amazon as the middleman


For fun... what are the major “bad” plays they’ve made?

The phone is probably the first that comes to mind.

That big MMO they tried to release was pretty bad.

I’m gonna try and predict the future and suggest their LotR original series will be bad.


The phone is the most notable miss.

They've also made a clone of pretty much every other ecommerce site without any real successes.


Eh? The MMO seems to be doing ok in pre-release. It was the MOBA that bombed hard.


Ah that might be what I was thinking of, haven’t played either.


The media part could be about owning the consumer, even at a loss, or owning the providers, or preventing Google from approaching the user login market to tight, etc.


BWS is actually an Australian liquor store brand. Beer-Wine-Spirits. Memorable enough once you get used to it as well.


And you can't have a copyright in that name, specially if you are selling books.


Names are not copyrightable in any case. You mean trademark.


You could potentially trademark books.com

https://www.supremecourt.gov/opinions/19pdf/19-46_8n59.pdf


It depends. facebook.com or messenger.com aren't super memorable.

Microsoft also made it work by adding something else next to the name. Microsoft Excel. Microsoft Outlook. Microsoft Access.


Fwiw, a "face book" is a thing you would get at Harvard (and Yale and presumably lots of other schools too but I'm not sure), kind of like a yearbook but at the start of freshman year instead of the end. So for the earliest thefacebook.com users, the name was actually familiar. https://en.m.wikipedia.org/wiki/Face_book


Its a thing in all US high schools - so for US searchers it would be very obvious

Back in the 70's in the UK one of our American teachers mentioned then in our general studies class when we where doing America one term - she refused to show us her entry :-)


It's definitely not a thing in all US high schools. I'm pretty sure yearbooks are the thing most US high schools have.


Might be regional our American English Teacher was from the posh east cost and a "facebook" was what she called it.


No, definitely not a thing at "all US high schools."

I can believe it's a thing at really posh high schools though.


I feel that the importance of optimizing brand name is over-hyped. A lot of it is retrospective reasoning, arguing why such name is good for popularity after the brand becomes popular.


Legend says Steve Jobs told his two cofounders, who were scratching their heads over an innovative name, that if they didn’t find a name within 24hrs he would incorporate as Apple.

Which is good enough and no reason to hold up the whole process for a decent name.


I just ran across this talk where Jobs basically makes that claim:

https://m.youtube.com/watch?v=0lvMgMrNDlg

He says it was also because he liked apples, and it was ahead of Atari in the phone book.


It's also in front of Atari in the phonebook.


I don't know, I was going to start an auction site with the memorable name "eBay", but then someone beat me to it.

(Counterpoint: it is pretty short and pronounceable..)


Also Microsoft's "Internet Explorer" at the time became so popular due to the word 'Internet' compared to a 'Netscape'. So many non-technical people just thought that was the 'way in' when they bought their first PC.


Is that the real reason? Being bundled with the OS as the default browser for 95% of all computers seems like a bigger driver!


Neither of those are the reason, speaking from experience both as a family tech support and as a web dev. It’s because everyone recognized the big “e” icon. My brother got my dad a Mac and he already knew the main browser was Safari, but he still called me (knowing I had used Macs for years longer) and just asked:

1. What the hell is Safari (no kidding he didn’t even say hello).

2. Can I use the Internet Explorer?

Edge now (correctly) accounts for this by... having a big “e”-looking icon and basically otherwise being a skin over Chromium.


I think you're confusing cause and effect here.

Yes, the `e` became synonymous with the Internet for a lot of users, but that's only because of the two reasons listed. Not the other way around.


Internet Explorer became popular because it was bundled with Windows.


At the time, IE was also dramatically faster than Netscape Navigator, because it wasn't just bundled, it was built in.


Was it really faster? I think IE had faster start-up time, since some of the components were loaded along with Windows boot, but I don't think it was faster overall.


Facebook was founded a decade after Amazon. 2004 vs 1994. Google was already dominate and it IPO’d the same year. They’re both old at this point but Amazon is in a whole different class of “early internet”.


Plus, wasn’t the default Android sms/mms client once called Messenger? So, not only not memorable, but also confusingly generic.


I'm pretty sure Books.com is just as memorable as Amazon.com, what matters is the execution.


I wonder if the browsers themselves weren't responsible for the reversal of this trend. Back in the day, if you typed something into address bar, there wasn't a "fallback to search" like we have today.


Well, some older browsers would try slapping .com at the end, and adding www at the start too, if no domain was found...

So just typing sex could be fruitful...


Except Yahoo was already one of the biggest names on the internet and it was a head scratcher to everyone I knew on first hear.


I've always hated the name, though I obviously can't argue against its efficacy. The Amazon river and rainforest are symbolically and literally among the most significant features of our natural world. Now, it's better known as the name of a company that can send us every kind of new junk to replace our old junk.


And nowadays if you’re trying to search something related to the Amazon rainforest Amazon.com stuff comes up first...


It seems like amazon was started around the same time as lycos, yahoo, altavista. Pets.com was started 3 years later.


People still think you need the most generic name possible, they just don't understand that the reason QuantumSpiritualCrystals.com was still available is that it wasn't generic.


I don’t think naming actually matters. In retrospect it seems important. But names as bland as Facebook and as zany as Yahoo! and as creepy as Tungle.Me have all succeeded.


I wonder how much that was linked to trust? People were leery about online shopping in the beginning, and a name like books.com sounds a little too generic.


I don't know about you, but I would go by books at books.com - or rather, I would if I were in the US.

By the way, books.com redirects to barnesandnoble.com


Thanks for the candid comment :)

Also, hello mr famous internet person: https://en.wikipedia.org/wiki/Paul_Davis_(programmer)


Oh wow JACK and Ardour are awesome, didn't know about the Amazon connection


It says "[Paul] went on to fund the development of" those two projects. That's interesting; I wonder how that worked?

Ah, for the day someone figures out the Amazon of funding open source software...


Sometimes I think I'm wasting time on HN, then a comment like that comes around and it makes it all worth it.


> He is also an ultra-marathon and touring cyclist. Some excellent accomplishments have included the 298 mile Cannonball in 14:01, and a five-week tandem camping tour from Amsterdam to Athens.

Got this from your Wiki entry. Hats off to you dear sir!


> His lawyer had already turned up his nose at "Cadabra"

True. I've heard (employee #20k-something, joined in early 2008) that the issue with Cadabra was its resemblance to the sound of the word "cadaver".


I heard the same story (I joined in 2004). The version I heard was that Jeff was driving cross-country NY -> Seattle and was on the phone with his lawyer about incorporation papers, and the lawyer misheard “Cadabra” as “Cadaver”. That's when Jeff knew he needed a better name.


This instantly reminded me of the story about Microsoft posting a dev a dead fish.

https://olhardigital.com.br/en/2020/05/23/news/the-strange-s...


This is not the most interesting story about Scott Forstall and Microsoft. Did you know he invented WordArt?

https://twitter.com/natbro/status/1339600779531833344


That's an interesting story, but that article and others on the site have weird issues that can't be put down as non-native English. Extra words that make no sense (Steve Jobs founded us), and phrases added into the ends of sentences along with spacing/punctuation mistakes (But please, pretend you’re interested in everyone’s questions, ”Jobs said at the time, as carry* the website Windows Central.*) Odd issues to see on a news website. Also, all postings are double-dated, once within the text and once after.


Indeed, Jeff talks about it in this 2001 interview : https://youtu.be/p7FgXSoqfnI?t=7m05s


It's also harder to spell. Some people are going to put an extra d or b in there. Maybe get a vowel wrong.


I sat through a talk by Jeff Bozos where he said the same thing, that to register his company he was talking on the phone to his lawyer and the lawyer asked what he wanted his company name to be and Jeff said Cadabra (telling the audience like Abra Cadabra) whereupon the Lawyer said Cadaver which made Bozo develop cold feet.


> It's also worth noting that the idea didn't grow over time

I doubt that he started out imagining he would build the world's biggest cloud hosting platform or open the first chain of checkoutless grocery stores.


The internet - the only place you can find a snarky comment doubting the validity of a statement made by the actual 2nd ever employee of Amazon, who knows infinitely more about what Jeff Bezos wanted to achieve than the doubting commenter.


Yes, it's wonderful that there's somewhere we're allowed to do that.


The former, probably not. But the latter fits within the context of "21st century Sears"


Out of curiosity has it ever seemed to you that Amazon's success changed Jeff? Or has he always been largely the same person you knew from the start?


I haven't communicated with Jeff for more than 20 years. His public persona seems largely consonant with the person I knew 27 years ago.


That's kind of sad. I feel somewhat related to this: I was 1st developer of a startup (outside of the US) and at that time I was super close to the CEO. After leaving we kind of grew appart which is a bit sad because I consider him a really good person, and I still own stock in the startup. Of course, absolutely nothing compared to Amazon (hopefully at some point it will... we always said that we wanted to be the Amazon of Financial services)


I'd imagine you'd pour beer with him and tell old war stories. Why not say hi? I bet he'll have more time for it now :)


> the idea didn't grow over time

I always find retrospective and hypothetical discussions of idea genesis and maturation fascinating.

Amazon retail aside, I wonder if you (or anyone else) would be willing to give perspective on AWS:

Was it similarly fully formed on conception?

I’ve heard the (potentially stylized) stories about holiday traffic bursts, selling off-season compute to startups, etc.

But assuming AWS the idea did need to grow with increased perspective, the times, and experience - do you think AWS could have become what it is today if that had been the goal from the onset?


There was a large thread recently [0] where Paul already answered a similar question. He had left (Jan 1996)[1], long before AWS became a thing.

0: https://news.ycombinator.com/item?id=25693618

1: https://news.ycombinator.com/item?id=25697941


Yeah, I imagine that managing one's expectations is the most vital at the formation stages, which could be what is meant.


Was it ever named “relentless” at some point? I’ve heard that was the original name, relentless.com still redirects to Amazon.com.


That does sound vaguely familiar. Jeff did have a handful of other "name candidates" sitting around, and this seems like one in keeping with the sort of thing he was thinking about. I don't specifically remember it though.


By any chance do you remember virtumall.com?


Cutco ... Interslice ...


Not sure I get the reference


They must have turned off the redirect sometime in the past few years. diapers.com also used to land on amazon.com :)


Gotta hedge your bets, but I'm glad that I don't shop at diapers.com.


IIRC amazon bought-out diapers.com; it was certainly some diaper startup that they are accused of using predatory pricing against.


Incidentally, books.com was taken early on (say 1990) by an outfit in Ohio. Pre-web, they had a telnet interface.


There are a couple of institutions in the Seattle area that have pretty good generic domain names, presumably because of the tech connections in the area. For instance, the Washington State Fair has the domain thefair.com.


Local zoo is zoo.org!


Oh yeah, forgot about that one.


Imagine the Seafair pirates or Almost Live! shaking everyone down for domain names.


"Bezos and his wife grew fond of another possibility: Relentless.com. Friends suggested that it sounded a bit sinister. But something about it must have captivated Bezos: he registered the URL in September 1994, and he kept it. Type Relentless.com into the Web today and it takes you to Amazon." -- Stone, Brad. The Everything Store (p. 31). Little, Brown and Company. Kindle Edition.

N.B.: "Today", in the context of that quote, is ca. 2013, when the book was published. relentless.com redirected to amazon.com for me this morning (2021-02-03).


Now he can make it redirect to blueorigin.com - or not. IDK.


I've also heard this and still think `relentless` is the best way to describe Amazon's behaviour I've heard, love em or hate em.


I believe Bezos was a huge fan of Shackleton’s Endurance expedition; so it could have been homage to that.


I thought it was endless.com that also redirects to Amazon.com



A couple of Paul Davis’ submissions on HN deserve more discussion. Especially relevant to open source.

https://news.ycombinator.com/submitted?id=PaulDavisThe1st


I think it's probably lost on a number of people who you are (even though you call it out).


This is my first time hearing about him.

https://en.m.wikipedia.org/wiki/Paul_Davis_(programmer)


Was employee #1 (not at AMZN) and saw the origin story change in front of my eyes.


Coincidentally, I saw this recently: https://news.ycombinator.com/item?id=25671097

Giving it the benefit of the doubt, I could not help but wonder if this was the Usenet post you saw back in the day that made you apply for a job at Amazon :)


>Your compensation will include meaningful equity ownership.

I'd wonder how much that's worth today.


What advice would you have for us solo founders in terms of maintaining healthy relations with our first employees?

I won't ask what Jeff did wrong for obvious reasons, but what did he do really well?

I loved your other comment on here about living a fulfilled life. Thanks for sharing.


To be fair, "Sears for the 21st century" is not what Amazon is today. It's a whole lot more than that. And that does seem to have grown over time. Stuff like AWS and Alexa and all of that. That's likely what he's referring to.


Hadn't heard the documentary story, thanks for sharing!

Were there any choices in the first few years that you think made a particularly big difference in setting Amazon up for what it is today? Anything you're particularly proud of that you did there?


> ps. amazon employee #2

I hope it worked out for you! Early days employees bear a high risk.

How was Amazon back then when only a handful people ran the show? Any lessons to be learned?


So Cadabra came from Abra-Ca-Dabra is it?


Does AWS have a Sears-type analogue or was that a new concept?

Just curious, no agenda, I grew up on the Sears Catalogue.


No, AWS was definitely not part of Jeff's early vision. And as many people have said, major credit to Jassy for making it what it is today.


How early do you mean by early? I remember Amazon at campus recruiting (Cornell, 2000) describing something akin to AWS and LoudCloud came up. I asked what business a bookstore had to do with outsourced computing and recall a fair bit of vision even at the time.

In light of what we now know, I’m the only one who didn’t have sufficient vision...for not pursuing that job opportunity more seriously.


I was at amazon from 1994-1996. That's what I mean by "early".


Apologies if this question is a bit in the nose, but why did you leave?


Thanks, appreciate the reply from an authoritative voice.


Well the way they're adding services I suppose they could make a "paper" version of it soon.

Would be a fun conceptual project


This reminds me of an essay by @pg about startup names: http://www.paulgraham.com/name.html


We're you writing Perl primarily back in those days?


Perl got used for some backend tasks. Nothing related to the webserver.


Perl will never die at Amazon. So much build and deploy tooling is still glued together by Perl.


Config files! And Gurupa, right?


Gurupa is in KTLO mode.

Config is due to Brazil (and later Peru) requiring it; especially for rebuilds. At this point Config being necessary is orthogonal to Perl.


Awesome. Thank you for responding!


I read somewhere that there was also a mention of calling it 'Relentless'. I'll do my best to remember where it was that I read this.


And one of Bezos first ideas for a name was Relentless.


relentless.com redirects to Amazon.com


Is it true he used doors as tables to save money ? :)


This is something that literally everyone that owns a garage and saw horses does.

In fact having saw horses and a flat surface in your garage is superior to having a regular table, because all the pieces are easily movable.

Nobody is going to ask you, why are there saw horses and a door in your garage, but they will ask you why you have a table in your garage.


Yes. :) Here is an interesting link / video about it: https://www.aboutamazon.com/news/workplace/how-a-door-became...


That’s still true for the most part.


What did his lawyer have against "Cadabra"?

Offhand it sounds a bit too close to cadaver for the marketing dept, but what would a legal objection be?


Thank you for the candidness! I've found it interesting how the story of a startup's early days morph into legends / fables.


Whose idea was it to put a sketch of a penis underneath the word 'Amazon'?

That logo is brilliant.


Lately I've seen boxes marked with just the penis - no 'Amazon' at all.


> ps. amazon employee #2

Oh wow that's nice. Yeah, Amazon was definitely a better name choice.


Do you have any interesting anecdotes from your time at amazon?


>ps. amazon employee #2

Please tell me you held onto your stock


Why would it matter if they didn't? All they would have if they held it is more money on top of the gobs they already had.

When you have that kind of money, if you want to grow it the surer strategy is to invest in lots of stuff, not keep it all sunk in your previous employer. It's probably more fun too.

And beyond a certain point that stock and the accompanying valuation in AMZ probably isn't so gratifying in itself, and unless one has a juvenile obsession with out net-worthing others, you need to find something more personally meaningful to do with it, whether that is start a new industry (Elon Musk) or address pressing global health issues (Bill Gates). It sounds like the GP has spent some of his funding free software.


Put into perspective that the dot boom happened around 1999-2001 and the dot bomb set in hard by 2003. Between 1996 and through that roller coaster people went through a lot, and since then there have now been two financial crises in the US, one ongoing.

It probably doesn't feel good to be asked this question. I say this as an early employee of three startups.


90% of startups fail, in Las Vegas you have a 14% chance to win now make your choice. I sold my stocks (not Amazon but a very early employee at a small company that still exist and somewhat profitable) as soon as I could and ended up selling at an all time high so YMMV


Oh wow, so awesome to see someone like this. You are basically part of history. I just want to ask two things if it is alright.

1) Any cool anecdotes from Amazon that you can tell?

2) Any advice you have for young entrepreneurs looking to uproar an industry?


Probably `Cadabra` came from `Abracadabra`: https://en.wikipedia.org/wiki/Abracadabra


Hi Paul, I :heart: JACK and spend lots with Amazon, cheers.

I wonder if you have an opinion on this bit of gossip: Is there any relationship between Jeff's departure and this FTC Tips scandal? https://komonews.com/news/local/amazon-took-away-62-million-... The only evidence I see is relating to their very similar timing of publication.


> It had a name, and that name was "Cadabra".

Lol, so your take is that you have a better handle on the history of Amazon than its founder? He is likely referring to a point in time when Amazon was just an idea.


>> ps. amazon employee #2

You know, there's actually a pretty good chance that he's not pulling this out of his ass.


And Bezos, who wrote the email, was employee 0. So, by that logic, Bezos claim > employee #2's claim.


The second employee is probably actually more trustworthy than PR signed by the founder.



This story is incorrect. I don't know how Brad Stone could have got this wrong, because I told him the actual origin of the name. It did not come from looking up words in a dictionary. It came from a documentary that Jeff watched about the Amazon river. The concept that particular stuck with him was that the Amazon is not just the biggest river in the world, but is 10x larger than the next largest river. In addition to the alphabetic sorting benefits of the name (important back then), Jeff loved the size metaphor.


>> This journey began some 27 years ago. Amazon was only an idea, and it had no name.

> It had a name, and that name was "Cadabra".

This seems like nitpicking. Lots of projects start out with long forgotten names. I'm involved in one that's pretty successful, but you can see from the code base the name evolved over time (~15 years). Codenames and attempts at product placing in the market evolve, stuff becomes myth or forgotten. I can absolve Bezos (this once) of not remembering exactly what that embryonic Amazon was to begin with, or was called, because it was ~25 years ago, probably during a period of great turmoil.

And the tone of this comment feels like someone who checked out of the company too early and feels a bit sour at doing so. I say this as a single digit employee who could have made a small fortune a couple of times but either bottled it, or the gig wasn't right for me. I missed out on some nice payouts, but I'm not that sour about it. It was my choice.


I have ZERO regrets about checking out of Amazon when I did. I've had an awesome life, raising my daughter, writing a DAW, living. I want for nothing, really.

There's a lot of historical revisionism regarding the early history of corporations. Claiming, specifically, as Jeff did, that 27 years ago (1994) that he had no name for his idea is ... not really true. It's likely true that when he actually started working out what the business might be, he didn't have a name. But who does?

Does it matter? Obviously that depends on your perspective. Probably not much. But it's not even particularly hard to read up on the early history (e.g. Brad Stone's "Get Big Fast"), so memory is not really required.


> This seems like nitpicking.

I don’t know if it’s nitpicking. If it’s true that the Amazon #2 employee took time to post this here, Jeff Bezos should have remembered and be precise in his speech.


> Jeff Bezos should have remembered

Who cares? It's getting into deep time (internet-wise), memories fade, do we care, I don't despite opening my first Amazon account ~1998. It was called "something", big deal. Not everyone has photographic memories of these things, perhaps Paul does, but wasn't asked to recall those memories. Again, who cares? And they might have worked through twenty other names after Paul left. I'm 54 I would have trouble remembering exact details of important things from 25 years ago, and Jeff is older than me, so give the guy a break, it's likely off of his event horizon until he writes "the book".


1) The name "Amazon.com" was chosen in 1994 (or possibly January 1995). 2) Subsequently, the company never considered any other name 3) I'm older than you and Jeff 4) I don't have a photographic memory 5) I've been asked twice in court, on Amazon's behalf, to remember things that happened/took place/were done back then.

[ EDIT: added "subsequently" for clarity ]


Ok fine, but in your original post you don't provide any dates, and you assert that:

> It had a name, and that name was "Cadabra".

Now you're saying something different. So it's one thing or another. Maybe just clarify the "when" of these things as you remember them. Not having a go at you.


This seems like nitpicking.

Especially because "Amazon" being chosen in '94 doesn't mean Cadabra wasn't the name it was chosen to replace. How is Paul "saying something different"?


Registration for Cadabra was filed in July 1994. I suspect this was chosen because Bezos' attorney had discovered that his first preference "Abracadabra" was taken.

Amazon was a much better choice.


> This journey began some 27 years ago. Amazon was only an idea, and it had no name.

Jeff's pitch at the time (1997); so on point, so precise: https://www.youtube.com/watch?v=rWRbTnE1PEM

> The question I was asked most frequently at that time was, “What’s the internet?” Blessedly, I haven’t had to explain that in a long while.

Here's Jeff explaining the Internet (at a TED talk): https://www.youtube.com/watch?v=vMKNUylmanQ

> Invention. Invention is the root of our success. We’ve done crazy things together, and then made them normal... If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive.

Jeff speaking about innovation, invention (based on first principles), making data-driven decisions (and also when to not trust data), learned helplessness at Stanford (2005): https://www.youtube.com/watch?v=WhnDvvNS8zQ

> When times have been good, you’ve been humble.

Heh. Reminds me of this 2008 lecture where Jeff is selling AWS to startup school students: https://www.youtube.com/watch?v=6nKfFHuouzA Classic.

> Amazon couldn’t be better positioned for the future. We are firing on all cylinders, just as the world needs us to.

Not sure about that last part, Jeff.

So long, and thanks for all the fish.


And here is the video from 1999 [1] showing his obsession with customer which is why customer support is in the DNA of Amazon

1. https://www.youtube.com/watch?v=vxwjzVW7z5o


I'd argue that the customer experience of Amazon has declined dramatically in the last few years. Maybe there should be more internal viewings of that video.


Anecdotally, I disagree. I recently contacted their support when I didn't understand why final ordering prices slightly differed from the listings on Amazon EU websites.

The reply was very on-topic, ridiculously customized and clear for an otherwise complicated topic (reason: VAT is calculated on the shipping location within EU). Almost as if someone with real EU accounting knowledge had taken the time to investigate and reply (which I can't imagine?). And this was from a non-business account. It was easily one of the top-3 customer service experiences I ever had.


I don't deny that Amazon are capable of good customer service. But the site is full of fake products and fake reviews. Returning a product is a breeze but I'd really rather not have to be returning them in the first place. And Amazon knows about the problems. A few times I've reported receiving an offer for a gift voucher in return for a positive review of an item I bought and they've taken zero action on it.


Practically have to do backflips to avoid accidentally signing up to Amazon Prime. Dark patterns deployed front and centre.


I contacted support twice in 2 years for Prime subscription I didn’t want. Each time: “Are you sure you didn— Yes I’m sure, I knew intended to avoid it, so it’s clearly not me.” Both times they correctly cancelled it.


Anecdote for what it’s worth:

I’ve been a heavy customer for many years. While I bemoan the rampant knock off products and fraudulent reviews, by shopping carefully I’ve actually never had a bad product delivered, and the very few times I’ve needed to call support, they’ve been super responsive and remedied the issue quickly. (Mostly refunds for digital content purchased incorrectly).

They may not be perfect, but that have that “Macdonalds” aspect now; you know what you’re getting and it’s consistently pretty good. Which is often more reassuring than trying something new.


I used to trust them, in the last few years the dark patterns have been deployed with gradually increasing intensity and it leaves a bad taste


The system is mostly designed to prey upon inattentive seniors with disposable incomes.


If Prime is any good it should be sold on its own merits, tricking people into signing up is despicable


And canceling Amazon Prime requires you to click a button saying you want to cancel four times.


The "customer" is at the heart of everything, not the ex-customer (or wanna-be ex, according to Amazon).


I'm still a customer, I just don't want to buy their bundle-of-services-I-dont-need. The tricks they pull with tiny hard to find 'continue without signing up to Prime' links are disgusting


"declined" is a major understatement. Too many practices at Amazon is now decisively anti-customer:

- Fake reviews have been happening for years but almost no progress from Amazon

- Huge number of fake products and/or misleading specs

- Sponsored products trumps organic results every time

- Sellers use whatever brand they wish instead of their real names giving appearance that they are "official" vendors of that brand


I stopped buying much there around ~2010. The sheer amount of Chinese counterfeit garbage and lack of proper categorization makes it impossible to browse the site. The clothing category in particular is just 100,000 dumpsters full of unlabeled trash heaped into a pile.

If you didn't discover a product name somewhere else, you won't find it on Amazon. Amazon doesn't do merchandising for shit.


I disagree. Amazon has many times refunded my order in full with a simple call, and for orders internationally they do it entirely faith-based and will send you another version without having to even return the original.


I disagree.

I have had orders where they have refused to refund. When I have later, internally, escalated, they have relented and issued a refund.

There is even a dedicated section (can't recall if on inside.amazon.com or the wiki ) to explain the process of how to internally escalate a bad customer support experience on behalf of your friends and family.

If Amazon (retail) is as customer focused as they claim to be this should not be necessary.

I've been a customer since 2000 and an employee for a while now.

Disclaimer: I hear in the US it is totally different and support is a lot better.


They're great for this. I once ordered the wrong tablet which was totally my mistake and I even ended up unboxing it, but they still allowed me to return it. It's one of the main reasons I use them because I know there's no hassle if anything goes wrong with my order.

Unfortunetly I know a few people who have been abusing Amazon's refund policy recently. I don't come from the best background so I know a few people who have ordered phones and other electrics from Amazon just because they know if they complain they were stolen from their doorstep they might get a free phone. From my experience working at ecomerce and insurance companies it's hard to have a relaxed returns policy when you also have to accept that the majority of the claims will be fraudulent.


I had bought a product on amazon.de, it arrived with some cosmetic damage (product worked, little scratch). To be honest, it was one of the best customer support experiences I had seen. Select order, select product, click button 'problem', describe what the problem was, get return info, DHL picked up the next day, two days later I had a replacement product.


I don't know, I just returned a faulty smart light bulb and the process was beyond easy. Just select it from my previous orders, submit a request to return it, and choose how to send it back. Pretty easy.

As a "bonus" I was able to send it back through a Kohl's store so my wife got a 25% off coupon that she used to purchase some masks and socks (and stuff). Yes, I know, they got us to purchase more stuff, but she really likes shopping there and it was a "we're going there anyway" kind of thing. Plus I didn't have to box up the return or print a label or anything. Just show the clerk the QRCode and hand them the bare light bulb.


My anecdata counterfactual to this is that I recieved an empty package and couldn't even figure out how to make a complaint to Amazon let alone return it. It was a cheap item so maybe they care more if it passes some threshold value?


I had the same issue. I had to use the chat option. It took a little bit but wasn’t too long and they gave me a refund without requiring I send back an empty package. I would have eaten the cost (<$12) if I hadn’t been able to work it out though. Wasn’t worth getting flagged as a potential scammer.


My $2 book purchase anecdata from last summer runs counterfactual to yours. The product never arrived and within 48hours of complaint the cash had been returned.


I agree. Amazon's upper management should really do a mystery shopping exercise themselves to see how dysfunctional their (both Amazon.com's and AWS's) support has become.


A/B testing is awesome for first order problems with your web site design. By the time you’re down to third order problems it’s reductive and cynical.

Immoral techniques always find support from amoral tools. Dark patterns are justified by A/B testing. And shitty people.


One of the main reasons I use Amazon in France is their service.

I never ever had any issues, our biggest fight was about the 2€ they charged me once to send back a 100€ item. They gave up after the 2nd email.

I will pay 10% more for the Amazon price, for the peace of mind.


I recall reaching out to the customer service more than once pre-2010 or so and they were incredibly responsive and helpful. I guess they just couldn't scale human interactions past a certain point.


They still are. I had to contact support for some purchases I didn’t recognize a couple weeks back. I was dreading the usual “support call” experience, but they were super friendly and within 5 mins I was refunded and they deactivated an old device from my account for safety.


oh yeah? have you ever returned products on other online stores?


Might be hard to change anything when you have a core metric that looks like this:

https://www.google.ca/search?q=amazon&tbm=fin


Link is broken.


It's supposed to be the stock chart.


looks like https://www.google.com/finance/quote/AMZN:NASDAQ works for me, based in the US.


Do people do any analysis anymore or do they just repeat memes? i.e. "we put the customer first".

For reference, I'm someone who hadn't used amazon (i'm in Australia, and I've just had no need). These holidays was my first real experience with the amazon brand and the amazon website.

What I saw was an incredibly user hostile site: reviews mashed together from all over the world, and you can't even be sure whether they're reviewing the right product or the seller. Search that doesn't work and you're never really sure what you're getting and from whom. I was searching for keyboard trays and it quickly became apparent various products were all the same but just re-labelled cheap chinese output.

When I went to check out, i had at least 3 dark patterns encountered where Amazon was directly trying to screw me: trying to trick me to sign up for prime, promising free shipping on the click but then default you out of it when you check out until you go searching for it, and continually spamming me with offers for whatever their streaming service is.

They weren't "customer first", they were actively customer hostile. I don't understand how this keeps getting repeated, unless their tech side is completely different from their consumer side...


The customer friendliness is 1. free fast shipping 2. they will cancel and refund things 3. if you make multiple orders they'll combine them 4. the website loads really fast.

Competitors have gotten better at many of these, but it's still hard to impossible to cancel orders many other places, and if I have to chat to Amazon they still refund and replace things very easily.

I have used amazon.com.au and noticed the selection is pretty bad there. amazon.jp is great though, and worldwide shipping is amazingly fast. The customer service is even more important there because Japanese companies hate cancelling things or special requests (omotenashi/"Japanese customer service" means you do what they tell you, not the other way round.)


This is the “new amazon.” Old Amazon was really customer focused. Back when prime was a good value ($80/year for 2 shipping) everything just worked. You could find products easily, order, automate reorders.

In the past five years, every visit to Amazon involved wading through ads for bad products (eg, search for Iphone7, see sponsored ads for Samsung phones). There are more sponsored line items than actual results.

Prime’s price has almost doubled and I had 6/25 packages take longer than 2 days in the last year I had prime (compared to 99-100% for the previous 15 years).

One click doesn’t work because if I try it, I get charged for shipping even though free is available. I have to manually go into every over and uncheck 1-day shipping for $5.99 (or whatever) and select free 2-day. Every time. And I have to click through a screen to manually say I don’t want to buy prime.

Amazon sucks now. They abandoned their customers.

Comically, Walmart has a better (easier, faster, less bullshit, cheaper) experience than Amazon. I never would have guessed.


My experience with Walmart is poorly packed boxes handled roughly by FedEx leading to a bunch of damaged orders. At this point Amazon's delivery service itself is a differentiator for me, and I don't love the company or paying for prime.


That was mine with Walmart for a long time. In 2020, I tried using them and find that they seemed to have improved. Normally packed boxes, speedily shipped. For me, I usually get UPS.

But I think the biggest thing for Walmart is the site as shopping for hard drives shows you hard drives instead of whatever people pay for ads. I was able to find the product I wanted more easily.


> and you can't even be sure whether they're reviewing the right product or the seller

I distinctly remember the point when I lost trust in Amazon, after being a customer since 1997.

There were reviews for two books on the same topic, but different authors, mixed together under one title. I emailed Amazon to point this out and... they did nothing.

Nowadays the review section is a dark pattern itself, you have to keep your wits about you. What used to be a great public resource in the Internet has been lost.


The last experience I had with Amazon customer service was so bad I decided to stop using them as much as is physically possible. If your situation does not fit in a simple bucket, they will force it into one even if its bad for them and you at the same time.


Amazon's customer support is mediocre at best. I tried to buy something from them and the card transaction failed because I had some protections in place. Instead of them trying again, they asked for all kinds of documents to prove the ownership. I sent them a receipt from a local store, but it wasn't good enough for them. I guess they don't want my money :-)


I would never take a receipt as proof of card ownership. If I were to find a wallet, what's the chance that there's a random receipt stuffed in there along with the card?


The receipt wasn't old. It was for shopping done after they asked me for proof.


I think Amazon's search quality going down the drain lately. Too much's been taken by promotions.


Amazon's search and recommendations were never any good, though. You've always had to search a page or three, and buying a TV recommends you more TVs.


That video is pure gold. Lots of lessons you can use even today for any business.


> Jeff's pitch at the time (1997); so on point, so precise:

Agreed! He knew exactly what he was doing.

Interesting that he talks about attention being a scarce resource. Things did not improve from that point....


Thank you for sharing the video. I liked seeing Bezos on startup phase. I had not heard the story, so I learned that he started as a quant on Wall St and left that job to start Amazon later in life. Many people expect tech startups to happen in your college dorm room, but Bezos took a completely different route.


He sounds like a time traveler from the future. He talks like it's a given that the Internet is going to take over the world but back then it really wasn't.


Ostensibly it was going to take over the world? I think you mean to say it was non obvious. But unless we’ve split timelines that is exactly what was going to happen.


I was at that Startup School lecture in 2008. I still have strong memories of his body language and affect. He wasn't at all what I was expecting


In what way, if you don't mind? I always have the impression that he is practical to a fault, and consistent in his prescription for engineering above all.


"this is day 1".

I'm wondering for what else it is day 1, right now.

I know cryptocurrencies have been booming, it's not clear exactly if they will continue to boom but the space is already so big that one has to really read a lot to catch up.

What else seems like a promising field that one could go 100% into right now to bet on?


What else seems like a promising field that one could go 100% into right now to bet on?

Biotech/bioinformatics/bioengineering.


Yes cryptocurrencies are one thing but look at the possibilities afforded with having a decentralized, distributed ledger in all areas of life. Having a source of truth in things like law or politics. This would be a fundamental shift for society as a whole not just finance.


Quibble: to me "This is day one" is less about "what market can we get in on the ground floor of and ride a wave". It is more to underscore we are driving the innovation or market and that we are always starting from zero, never too late to change / pivot and we're still aggressively growing everything, or that is the goalline.

That isn't meant to take away from your question. As a developer I'm often focused on leaf concerns. Your question is more about broad strokes and I have to remind myself to think about fundamental changes.


I am in robotics and it seems well poised to grow. There’s a lot of big problems left to solve at the research level but deep learning seems to be slowly knocking down big problems left and right.


I think cryptocurrency is more akin to personal computer. DeFi- the internet.


> I don’t know of another company with an invention track record as good as Amazon’s

Come on man, that's just bs. From wikipedia:

> Researchers working at Bell Labs are credited with the development of radio astronomy, the transistor, the laser, the photovoltaic cell, the charge-coupled device (CCD), information theory, the Unix operating system, and the programming languages B, C, C++, S, SNOBOL, AWK, AMPL, and others. Nine Nobel Prizes have been awarded for work completed at Bell Laboratories.


It's too bad that as soon as AT&T gets to commercialize the lab it ran it to the ground.

Previously, the lab was protected by an agreement between the US and AT&T where AT&T has a lawful monopoly but there were only so much it can earn and X% will always go to fundamental research, and that's why the lab was so successful.

That all changed when the federal government decided to break AT&T up in 1983. The for profit baby bells had no incentive to keep the lab and they proceeded to ruin it.


Bell Labs levels of excellence don't normally show up in projects that are just for compliance or government relations. This can't be the whole story.


I once attended a talk by Ron Graham (mathematician who'd once worked at Bell Labs) where he explained that they had applied graph theory to minimize the distance of cable runs to minimize the amount of copper they had to buy.

And, transistors are certainly cheaper and more reliable than the vacuum tubes they replaced.

Economics is still a factor in regulated environments.


Bell Labs are also ran by the scientists themselves, with AT&T largely not caring because it has to spend that money anyways.

You can get a good grip of what's going on in the lab in Brian Kernighan's <Unix, A history and a memoir>. It's a good read.


For an idea about telecom monopolies, read Tim Wu's book The Master Switch.


The profit motive spurs innovation.


This assumes peopleare only motivated by greed. That's wrong. In the current class climate it would be fair to say that desperation is feeding innovation. Whether peoplecan be a more innovative when they're not desperate, stressed out, overworked, and surrounded by people worse off than them is a fair question but I suspect that's not where you were going.

Anecdotally, I'm not a fraction creative or innovative when I'm desperate. My risk tolerance increases but that's a disingenuous measure of innovation.


The conflation of greed and profit is disingenuous.

profit, or economic surplus is a requirement for innovation, doesn't matter if it's private, or public spending, what matters is that day to day costs to operate a business or society at large are met before money is spent on risky R&D.

Every rational entity does this, you take your revenue, and spend it on necessities to sustain yourself (like food and shelter), sustain your income (transport etc), and then only spend the surplus on higher risk items (stocks, vacation, luxury foods etc).

If you were on an island, and grew your own food, I assume you would also follow the profit motive, keeping a healthy excess in production for a drought or taking Sunday off to relax, or fixing your dwelling.

We can have a rational discussion about how a company and society at large distributes it's profits, whether it's internally back to employees, R&D or explicit focusing on shareholder value, or using taxes to fund R&D.

But what I assume most people have a problem with is not economic profit, but prioritizing excessive shareholder profit, over everything else. Using shareholder value as an excuse to ignore the real needs of your employees or customers, or even the long term sustainability of the company.

We also have to remember that value is subjective, and when economists talk about profit, they're talking about something subjective. someone who collects stamps for fun, is profitable if they maintain a surplus of stamps. Just like one might buy GME stock to gain in something like social capital.


That might be one of many things they spurs innovation, but the neoliberal idea that greed is the only human impulse that matters is false, primitive, and very sad.


Yes Newton, Darwin, and Einstein came up with their theories for that sweet profit. /s


Not to be difficult, but how many of those were invented in the past 27 years? Bell Labs is (barely even) a shadow of its former self.

If you want to read a great book about when Bell Labs was really Bell Labs:

https://www.amazon.com/dp/B005GSZIWG/


There are quite a few caveats with all of the items he lists:

> We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more.

1-click was hardly an "invention" IMO, the Kindle was "just another e-book reader" (arguably the best, but they did not "invent" the concept), Alexa is a Siri clone, and so forth.

Only "infrastructure cloud computing" is something there Amazon really took the lead and invented stuff. Not a small thing, but also hardly worthy of the bold claim in the article. Google, Apple, Microsoft, Sun, and many other companies seem to have done more invention than Amazon.


They did NOT pioneer personalized recommendations. Believe me, I know, because out-of-the-blue I got a phone call from Jeff Bezos back in the day, who was interested in my pre-existing recommendation technology. They didn't have any. In the end they got it from a company called Net Perceptions. Eventually they built their own, but the technology was firmly established all over the place by then.


Indeed, 1-click remains the most egregious land grab of the web yet.

"I'm going to patent shopping".


I think we should not discount "Prime's insanely fast shipping". That is an amalgamation of several innovations and has truly changed the world.

Of course, all this if Amazon has actually invented that and I am not just misinformed.


> truly changed the world.

Some parts of the continental United States, mostly in large coastal cities.


Only "infrastructure cloud computing" is something there Amazon really took the lead and invented stuff. Not a small thing, but also hardly worthy of the bold claim in the article. Google, Apple, Microsoft, Sun, and many other companies seem to have done more invention than Amazon.

Amazon’s secret sauce is in their operational efficiencies and logistics. AWS is great but utility computing conceptually it’s a mainframe bureau from the 1970s.


> 1-click was hardly an "invention" IMO

Well, it is according to the US Patent Office (https://en.wikipedia.org/wiki/1-Click#Patent), and unfortunately that's the only opinion that counts in this case (at least as far as the US is concerned)


Bezons didn't say "recently." He said he didn't know of another." That includes any/all. And it is bloviation.


Jeff said

> I don’t know of another company

He didn't say contemporary company.


Well, maybe he is right, he might not be aware of Bell Labs or he might have forgot about it before typing that email


Or, and hear me out here, he might have lied.

It's funny how many people on this page are having trouble acknowledging that this is a prevaricating puff piece. He wants to tell a story of his success, and leave in a way that doesn't tank the stock. So he lies a bit about the origin of the company, lies a bit more about their accomplishments, and so on.


I should have added a /s

I'm not protecting him, this is more like a PR stunt rather than a letter to his employees. Given the history, I can safely say that he might not care _that much_ as shown in this open letter


Yeah, that quote is management hyperbole at its best. I wouldn't even call what Amazon does "invention", maybe "innovation" - but Ok, you have to call it "invention" if you want to patent it, like the (in)famous "one-click patent".


Invention is the lower rung. ATT is the much more inventive + innovative company. Innovation disrupts/transforms. Invention sparks anew. In fact, what makes Amazon so wildly successful is not even particularly inventive but optimization driven.


Worth noting also is the company qualifier. To exclude universities from innovations seems arbitrary. Another line of attack is asking how much profit Amazon got from these innovation vs. how much they paid back to the various education systems that produced the skilled labor required.

Jeff Bezos bragging about this is for sure illustrative of the dissonance billionaires have over the value of their companies.


Or maybe he said "company" because Amazon is one, and isn't a university. While an interesting conversation could be had about large companies/small companies/university/individual contributions to progress and invention, Bezos isn't necessarily having that conversation, and certainly isn't obliged to contextualize Amazon's achievements that way.


I mean, you can say you have the fastest Fiat, no doubt someone will point out that Fiats on average are all slow next to a Ferrari. The you can just point out that we are just talking about Fiats, not Ferraries. But that doesn’t change the fact that the having the fastest Fiat is not that impressive given that Ferraries are an order of magnitude faster then Fiats.


That's fair, my argument is less that reframing the context is always bad, and more that the original context of [Amazon] in [Companies] makes a lot of sense. I also think that the presented Fiat vs Ferrari is a poor analogy. Why, in your view, are universities so much better than Amazon and other top tech companies? In my view, they're often doing far more than universities on the cutting edge of research. While there are certainly some tradeoffs in a corporate model, I think that universities and tech companies are both effective research organizations, but have different focuses. To use the cars metaphor, it's like some discussion about Ferrari vs Bugatti vs Koenigsegg vs etc. and then someone starts talking about superbikes. Amazon may compete with universities for employees, but they don't directly compete with universities in market share, products, or services.


Upvoted; and thanks for sharing these details. They might be obvious for you, but I had only a limited knowledge of all that innovation happening at Bell Labs.


Lucent Technologies once made a video, with many of Bell Labs' inventions, captured in a song.

https://www.youtube.com/watch?v=IFfdnFOiXUU


You're in today's lucky 10,000 (https://xkcd.com/1053/) :)



IBM also has 5 Nobel prize winners, but this was different time. I don't think we'll see it again.


And IBM invented the hard drive, (arguably) computer product lines, the relational database, and standardized the 8-bit byte. Pretty sure I'm leaving stuff out. They're not quite Bell Labs, but they're incredibly influential.


I always find it surprising that things we take for granted today needed to be standardized. Like I can't even imagine computers not using a 8 bit byte.


Some mentioned to me recently that most teenagers may have never used a non-touch phone. It's obvious to them that iPhones and iPads are around and work the way they do.

But I still remember first using the iPhone 3G in 2008 and how it felt like magic to control a device with my fingers, to zoom into a photo with a simple gesture.

I wonder what technology will make them (and me too!) feel like this. Perhaps an electric car? I've never driven (or even been in one) but from what I hear they're much quieter. Maybe it'll feel like magic if I ever get one.


I remember going to the Expo in Spokane in 1974. AT&T had a booth there, where you could dial the same number on a rotary phone and a touch-tone phone, and it would time you so you could see how much faster touch tone was. As a 12-year-old kid, that was my "meet the future of the phone" moment.


First computer I used had 36 bit bytes (PDP-10)


Nitpick: they were called words.


And Amazon has great inventions like... the fire phone.


Amazon has had (and continues to have) its share of failed products, a very lot of them in fact. But then that's just how they operate[1]. Given their DNA they wouldn't have been where they are without those failed experiments. One could argue it's just one of those PR angles. But it's not. My last stint at Amazon was in Kindle tablet team. And boy did they experiment with hardware! ~2012 was the year when Amazon made a conscious choice to enter the hardware market to complement their AWS offering. There were close to a dozen devices being worked upon at that time. I think about 5-6 of them failed, some didn't even launch. But then, Eco succeeded and how! And now just look at the hardware devices they have launched.

I tend to look at Amazon and Apple and wonder. Both of them are valued at trillion dollars but the path couldn't have been more different. Apple being very deliberate, very long term, sometimes decade or more long, planning. Amazon on the other hand, hundreds of experiments, most fail and some succeed spectacularly. I remember an Amazon exec comparing these experiments to Cambrian explosion and I think it beautifully captures Amazon's DNA.

[1] https://www.theguardian.com/technology/2014/dec/03/jeff-bezo...


Echo came years after Google Now and Siri and Cortana. Taking years old concepts and putting them into a speaker isn't really that inventive. No one is getting a Nobel prize for the Echo.


Plus...

* public cloud computing -- Amazon got it to work in a scalable and secure way.

* S3 object storage

* Dynamo -- A distributed, key-value store that ended up in products from S3 to Cassandra

* Redshift -- First cloud SQL data warehouse with ground-breaking ease of use

* RDS -- Cloud relational databases

* Amazon Aurora -- Relational DBMS that pushes the log and store into a virtualized, replicated storage layer

They've been particularly innovative in applications related to data.


Crediting amazon for "public cloud computing" is pretty ridiculous. Managed VPS services were a thing when Amazon was still a book store.

Yes, Amazon's services make things easier and in some instances cheaper. None of it was really inventive, though, and definitely not comparable to the list of Bell inventions.


This can't be a serious argument. Even today there's no cloud provider with the breadth of services that Amazon offers. Amazon didn't just implement cloud technologies like block storage, networking models, and off-board hardware support for virtualization; they created an entirely new programming model on those services.

I've heard the "it's not inventive" arguments like this from companies that tried to compete with Amazon. The one where I worked got creamed.


Don’t forget the dash button to replenish charmin ultra at the snap of a finger.


But not fast enough for emergencies.


Amazon hardware always seems like it has been a means to and end. That end being buying stuff off amazon.


Didn't Yann LeCun do important work on CNNs there as well?


Yes, this was after ma Bell was broken up and Yann ended up in the AT&T Research. And then AT&T management closed the whole project. Glory days of Bell Labs are all in the distant past, unfortunately.


Also, XEROX. Invented the laser printer, the mouse, and the GUI. Those are a bit more significant than one-click checkout...


I can't be the only one who read "Come on man" in Joe Biden's voice.


It was public knowledge that Bezos stopped running Amazon day-to-day a while ago. It was headed by the two execs under him (Andy Jassy for AWS and Jeff Wilke for retail). Jassy even had the CEO (of AWS) title. With Wilke announcing his retirement a few months ago, Jassy was the clear frontrunner to take over from Bezos. In hindsight I guess Wilke retired because Jassy was picked over him. The timing of the announcement is unexpected, but nothing else.


That does tell us something about the corporate structure though - whilst a lot of people think AWS would be better off being spun out, there's no way you hire the head of AWS as CEO of Amazon if you think that's the direction forward.


AWS is arguably worth more than Amazon.com - so it might be that AWS is going to spin out the website instead of the other way around.


Antitrust aside, has there ever been a business reason to split up Amazon? I doubt anyone inside the company ever took that talk seriously.


Their fast growing ad network can be seen as a conflict worth splitting out.

Probably similar or maybe even clearer than Google since more people understand a store selling their own products than Google owning every single step (with huge non transparent and evidently according to TX colluded margins) in the ad transaction, in addition to all the user data, and their own products.


the market caps of each department spun out is likely greater than the current market cap of Amazon today.

That is assuming the companies would all be as successful being spun out.


In a way that's the case with every company. Each part is more valuable on it's own, unless it's more valuable together with another part. :P

btw, it looks like you have some sort of shadowban. I don't see any terrible comments among your last 20 or so, so you might want to ask @dang if he can look into your case.


Why do you say this person is under shadow ban? As far as I know if they are in shadowban only they can see their comments?


My mental image is that people want to spin off AWS for society’s benefits because Amazon grew too big and abuses the integration. Amazon squarely resisting this idea seems uncontroversal.


People argue companies like Walmart don't want to pay their rival Amazon for cloud hosting, but the truth is if AWS is the best cloud provider, it makes business sense to go with them


At the scale Walmart operates - 25th largest GDP in the world if considered as a nation[1], supporting over 2.2 Million employees[2], in over 27 countries[3] - it's simply more cost effective to do your tech in-house.

Amazon is huge... but Walmart is truly massive... over double Amazon's size in just about every metric. They clearly have the resources to handle things on their own.

[1] https://poseidon01.ssrn.com/delivery.php?ID=0340721260780250...

[2] https://corporate.walmart.com/newsroom/company-facts#:~:text....

[3] https://corporate.walmart.com/askwalmart/in-which-countries-....


It's a matter of corporate strategy... Amazon is like a combination of different entities, one of which is AWS, and AWS arguably does cloud better than anyone else

Walmart doesn't have the same capabilities. Being larger doesn't mean they can do it.


See, for example, Walmart Labs: https://careers.walmart.com/technology/technology-software-d...

(6000 employees in 2018, per wikipedia)


Yet, Walmart seems to rely on GCP and Azure for atleast some of their cloud requirements


Was in the industry for a stint, and the issue was not only about money going to Amazon. There was a serious fear for their usage data to be used as a window into their business (if not fear of more illegal and unethical access to their data)

The case of Amazon using internal market place data to guide their own product strategy has already been made over and over, so the precedent exists.


It does for marketplace but no aws as far as I know. Still makes sense that folks would be skeptical though.


They can pay Microsoft.


They do, as far as I know Microsoft has a pretty good hold on retail. Some go with GCP but Google is less “enterprisy” for their taste in a lot of ways.


Been part of some of those conversations, some companies are wary of hosting with Amazon not due to paying their competitor but due to the amount of power they are putting on a direct competitor hands.


It buys you time. You tell the antitrust: give us a few more months, we'll find a new CEO and then spin out the company. IMHO.


Has the government filed an antitrust suit against Amazon? It could take half a decade to go from filing to a (potential) final appeal at the Supreme Court.


Yes, a bit of shakeup at the top. Jassy now CEO, Dave Clark stepping into Jeff Wilke's role as head of retail. I assume Charlie Bell will step up as head of AWS.


Listening to cbell rip someone apart in the weekly ops meeting while watching the #wtf peanut gallery whilst sipping my coffee are probably my fondest memories of working at AWS


Thing is, cbell doesn't make it personal (in any of the calls I've seen). It's about raising the bar. He demands quality, and he gets it. His weekly ops meetings have been imitated by other orgs, terribly, because they don't understand the point. They think ripping into people is the goal.

I've got a project this year that I'm told is on his radar. I'm not terrified. I'm excited, because it means I have to deliver the best I am capable of and I'll get help to do it.


> His weekly ops meetings have been imitated by other orgs, terribly, because they don't understand the point

couldn't agree more. Almost every day of the week now with AWS, org, service, and team level ops meetings, and most of them miss the forest for the trees


Like you, I don't think those meetings were particularly brutal but merely kept plain and honest, and more importantly, were of great learning value besides being a fantastic demonstration of leadership by cbell.


"ripping into people" was famous Bezos/Amazon culture from the start.


I'll try "Places I wouldn't want to work" for 400K, Alex.


It's funny how differently people respond to that type of stuff.

I grew up playing pretty competitive sports. Being ripped apart in front of my peers was a once a week occurrence for me for most of my life. I had no interest in doing it to anyone else, but it didn't seem like a big deal, and didn't bother me much.

My first job was at a company where it happened a lot. I didn't realize how toxic it was until I started talking with co-workers who were having panic attacks from it.


Yep. Not sports here, but military. I will take a dressing down, public or otherwise, over office politics and some of the corporate shenanigans that I have encountered in my private sector career. Give it to me straight, let me know how bad I fucked up, and what we can do to fix it, or walk me out the door.

That said, I also understand that this doesn't work for alot of people.


Same for me. My high school and college hockey coaches could really let you have it. They never pulled you aside and did it in private either. My college coach had episodes that would make even Bobby Knight look like a pussycat. He once had a roll-on-the-floor grappling fight with a teammate in the locker room between periods. (Coach had a big tactical advantage: he wasn't wearing skates) When I ended up working on a trading desk the impromptu performance review broadsides -- in front of everyone -- felt very familiar.


It's actually a rare opportunity that someone smart can "rip me apart" for the right reason. Candid truth does not hurt. It stimulates growth. In contrast, the worst place is where everyone is nice, but does not tell you what you have done wrong.


Candid truths can be shared in blameless postmortems and a hundred other ways. An executive shouting at someone in a large meeting is an ego trip, nothing more.


As someone who has been on these calls multiple times, I think "rip someone apart" was an attempt to portray the bluntness with which feedback was provided but (as other commenters have mentioned) not to import any ad hominem attack characteristics to the feedback. Although admittedly the language used was contrary to that. While Amazon certainly has its flaws and has plenty of room to grow in the hospitable work environment category, cbell's feedback on weekly calls is not one of those areas imo.


Blameless is often pointless because sometimes something about the person is the problem. If the project failed because Bob ran it and Bob is too risk averse, then you can't fix it without talking about Bob. Bob either needs to figure out how to be less risk averse (hard and time consuming journey) or Bob shouldn't run projects that require risk taking.

Doesn't mean Bob is bad or gets fired, but he is part of the picture.

The whole blameless thing is so weak - if there's something about you that caused the failure, don't you want to know?


The key mental shift (for me anyway) is that if a system can be brought to its knees by a single person, then the system is very likely flawed. You need to design a better system when the flaw in the system is the people. What that often looks like is changing/instituting processes such that quantitative measure (metrics, checklists, etc) governs decisions (thereby removing much, but importantly not all, of the human element), or you design processes in such a way that one person is not in charge of making the decision (the "two person rule", CRs, leadership approval). There are of course other tools but these two are pretty common in my experience.


> if a system can be brought to its knees by a single person, then the system is very likely flawed.

That just means that the person who designed the system deserves the blame.

I'm only half-joking here. You can't just rely on the "system" – someone needs to be responsible, either for the decision or for creating the system that makes the decision.


Having a system/process is not about removing accountability, it's about reducing discretion/cognitive load where it's been identified as risky. In fact, having a system/process in place to point to and say "this individual did not follow the steps/process/rules" makes an unbiased conversation about their performance much more possible.


Yes and this works when you're doing something for the 10th time. It totally doesn't work when you're doing something innovative and risky, which I assume is the kinds of conversations we're talking about here (this subthread is contextual to a senior amazon exec, he's probably not PMing someone forgetting to change the backup tapes)


If your root cause analysis leads to a preventative fix that amounts to “humans should not make mistake X” you haven’t done anything to prevent recurrence.


I am not constraining my statement to the narrow set of problems where your statement applies.


I listen to the calls weekly. No one shouts. No one degraded others. Cbell's power is that he doesn't have an ego in these calls.

The blameless postmortems are reviewed in these meetings, and the findings challenged, to ensure they really got to the root cause and lessons are learned.

I once almost got to present my post mortem, but it wasn't high enough priority that week. I wish it had been. It would have been ripped apart, but I would have gotten the feedback from the smartest people in the company on how to make my system better.


I had to substitute for my manager once in the ops meeting and I've never been so terrified watching that roulette wheel spin...


I miss #wtf. I hope it lives on in Slack.


Its still alive :)


Indeed it is, as are many of the older, more grognard corners of IRC.

Also, IRC is still alive.


Smart money is on Matt Garman.


I just hope Andy Jassy will not bring the AWS customer support to retail, because Amazon is screwed if he does.


AWS support is pretty great in my experience. That’s with a paid plan, but I consider it great even for a paid plan. Typically instant chat with someone who can usually fix it is a game changer.

I think it’s a little unreasonable to expect free support for such a technical product to be as good as that for the retail site.


Nah, its just that you'll have to change your perspective of customer support. Any questions will be answered in 5 days by pointing to the FAQ and each response will take an additional 5 days. If fact, you'll probably find the answer yourself before support helps you. Finally, the feedback mechanism will be so generic as to be useless.

Unless you want to pay 10% of your order for expedited service. Then those days drop from 5 to 3.

/s


He retired because he wasn’t going to get Ceo. This tells you’ve lot about the future of amazon.


Or it tells you about the people who compete for top jobs.


Sounds like Jeff Wilke felt a little bit left out?


Anyone that high up in Amazon is going to be laughing all the way to the bank regardless.



Love him or hate him, Jeff Bezos has been a legendary figure in the world of business for over 25 years now. His focus on the long term has led to the tremendous success Amazon has undergone.

When he started selling just books, he was laughed at by some people; but he had a why behind starting off with books. One thing is certain, Bezos has stayed consistent on his principles. His annual letters to his shareholders contain a lot of business wisdom.

I wrote about him covering the theme: Thinking as a means of leverage in https://leveragethoughts.substack.com/p/jeff-bezos-amazon-an...


I was there as a developer and a consumer. I don’t remember anyone laughing at him for selling books. It was an obvious play to most of us.


Back before the .com crash Amazon was one of the few .coms with an actual business plan.


Obviously Amazon employees would be bought in. It was people on the outside that laughed at him: https://twitter.com/jimpethokoukis/status/123124591376463872...


There were those who saw his play. However there was another group of people that wondered the Amazon approach at that time.


I'm curious, what was the reason for starting with books?


There are a million titles, so no physical store will be able to compete with a warehouse. There are no refrigeration or unusual logistics with books. They are fungible: generally speaking, one book is as good as another, identical book.


Something other folks haven’t mentioned yet but it also means direct access to middle class households which are more likely to be buying books.


Profit margin and ability to ship/store easily.


It’s quite simple: generally standardized product sizes and media mail. Don’t think it’s farfetched to say Amazon benefited greatly from USPS in its early days.


BS dude. He wasn't laughed at. The man went to Princeton. Right next to other billionaires like Andy Florence. His family was rich etc... He was already a millionaire. It's not a rags-to-riches story by any stretch.


I always find comments like this interesting. This is similar to the comments I see whenever anyone says something remotely nice about a wealthy person on HN. What does going to Princeton have anything to do with being laughed at for selling books on the internet ? Who claimed he had a rags-to-riches story ? It oozes insecurity and envy.


He went to Princeton because he was smart, not because his family was rich. It isn't a school of billionaires or something. The majority of Ivy League enrollment is regular kids from working class families. They all have the best need-based scholarship programs in the country.

His dad was a Cuban immigrant who worked as an engineer at Exxon.


No, most families at Princeton are not typical working class families. The median family income of a student's family is about $180,000.

Yes, if you're accepted, you really don't have to worry about the price tag because of their financial aid. But poorer families are more likely to go to lower quality schools that may not even offer AP courses and do very little test prep. Families are also unable to afford top-tier test prep services either. On average, if you come from a poor family you've probably had to work harder, or be smarter, to get into Princeton.

I'm not saying this is a problem for Princeton to solve. I'm just saying that it's really not an institution highly accessible to middle/lower class. Just take for example the fact that they favor children of past alumni heavily: something like 30% of the class comes from "legacy" students whose parents(s) attended as well.


HN seems to think most of the world is a meritocracy. The reality is that a dumb rich kid is much more likely to get into a good university than a poor brilliant one. There is a "glass floor": https://www.theguardian.com/society/2015/jul/26/well-off-fam...


Most of the world, definitely no. When it comes to education (and healthcare etc.), most if not all Europe definitely is.


I don’t disagree that he is/was super smart (and hardworking), but he came from a fairly wealthy family too. When he was starting Amazon, his parents invested $300,000 to help get it off the ground. You don’t have $300K to pour into your son’s startup if you aren’t wealthy. Also, when he was growing up his maternal grandparents owned a 25,000 acre ranch in Texas, which suggests significant wealth too. From what I understand his family wasn’t ultra wealthy, but they were well off.

Creating a mega-successful company is extremely difficult. Most people who do so are incredibly smart, incredibly hard working, got very lucky with the idea they chose to pursue (right place, right time), AND come from a wealthy family that can invest in their idea and make it feel like much less of a risk to found a company. Bezos fits all of these criteria, as do most successful tech founders.


I seem to remember some study (probably on the front page here) that the most successful people usually don't come from Wealthy with a capital W or poor backgrounds, because in both cases there usually isn't the parental involvement in people's lives needed to instill the right values. This isn't a criticism of poor parents btw, it's just a fact of life for most of them because they're out there surviving.

The most successful people on average have upper middle class/rich but not titan of industries parents. Rich enough that they have time to spend with their kids, pay for tutoring, that sort of stuff, but not rich enough to have the nanny raise the kid.


I haven’t read the study, but that certainly seems believable and reasonable to me.


Note mentioning that “smart” in this context usually means “able to get a large return on investment”. Making it a redundant trait description.

“Good at business” is a better description. But people aren’t normally satisfied with calling billionaires “good at business” so they add this glittering “smart”, as if he is somehow a better person then you or I, which is a ridiculous statement.


From his Wikipedia page:

> He was high school valedictorian, a National Merit Scholar, and a Silver Knight Award winner in 1982.

> ... In 1986, he graduated summa cum laude from Princeton University with a 4.2 GPA and a Bachelor of Science in Engineering degree (B.S.E.) in electrical engineering and computer science

> ... After Bezos graduated from Princeton University in 1986, he was offered jobs at Intel, Bell Labs, and Andersen Consulting, among others. He first worked at Fitel, a fintech telecommunications start-up, where he was tasked with building a network for international trade. Bezos was promoted to head of development and director of customer service thereafter. He transitioned into the banking industry when he became a product manager at Bankers Trust. He worked there from 1988 to 1990. He then joined D. E. Shaw & Co, a newly founded hedge fund with a strong emphasis on mathematical modelling in 1990 and worked there until 1994. Bezos became D. E. Shaw's fourth senior vice-president at the age of 30.

Yes, he’s very good at business, but he’s clearly very “book smart” too.


> The median family income of a student from Princeton is $186,100, and 72% come from the top 20 percent. About 1.3% of students at Princeton came from a poor family but became a rich adult.

https://www.nytimes.com/interactive/projects/college-mobilit...


$180K is like 1-1.5x the median family income in a high CoL area in the US, so that's actually about what in line with what I would expect. You're not poor, sure, but it's not close to the kind of rich the original comment is implying when clubbing him with billionaires. A kid whose family earns $186K/yr isn't exactly on the fast track to becoming the next Jeff Bezos.


About the fast track portion sure, but otherwise, really, no. The median household income in NYC is about $100,000. San Francisco is about $90,000. Even at the high end of your estimate that's falling up to 25% short of $180k.

Also it's really not proper to take the highest cost of living areas in this situation and say "it's okay they're kind of close to $180,000!"

Taking the outliers as examples to support the idea that the average family meets it is close to the median is really a bad comparison. Most of the country doesn't live in those areas. It would only be an appropriate comparison if Princeton received most if their students from those areas, and they don't.


I agree with your general point but take a look at the map on this page: https://admission.princeton.edu/how-apply/admission-statisti...

Princeton definitely does (unintentionally) bias admissions towards major metro areas. It's just way easier to have a good application in these places.


Median household income in nyc proper is 50k. It's only 100k if you include the burns further out.


$180k is not "working class," period. I don't make $180k and I live in Seattle working in a tech-adjacent field. You claiming that it is is like saying a 14 year old is almost 15 which is almost legal driving age and basically an adult in terms of responsibility, so it's pretty much the age of the majority at 18.

I went to a big state school that was respectable but not Princeton. I still wouldn't say most students there were from the "working class" by the common definition: https://en.wikipedia.org/wiki/Working_class

> The working class (or labouring class) comprises those engaged in waged or salaried labour, especially in manual-labour occupations and industrial work.

How many Princeton kids had parents who worked construction? Plumbing, drywalling, tar roofing? I'll guess: very few.


Harvard disagrees with you:

> HARVARD COLLEGE has almost as many students from the nation’s top 0.1 percent highest-income families as from the bottom 20 percent. More than half of Harvard students come from the top 10 percent of the income distribution, and the vast majority—more than two-thirds—come from families in the top 20 percent.

https://harvardmagazine.com/2017/01/low-income-students-harv...

(They do have great financial aid for low-income families)


> The majority of Ivy League enrollment is regular kids from working class families

HN does so much moderation, with dang slapping people for being nasty. Why is obvious, egregious misinformation like this not subject to moderation?


From my experience misinformation is not moderated much. Saying something rudely is. Tone is more important than content when it comes to moderation here. I have sympathy for the moderators because is much easier to tell if something is rude versus if it is untrue. However the downside is that you can post lies and vile comments as long as you are polite about it.


No, the smart thing to do is to let readers do the job with comments that show up such nonsensical statements. This is how we get to the truth, not by authoritarian censorship (as against the application of reasonable rules for a site like HN).


That's a nice song you're playing to yourself.


Some did. It's quite easy using hindsight bias to see how everything worked out.


It will be interesting to watch how Andy Jassy as head of AWS (dealing with building out data centers, SW partnerships, API uptime, negotiating with Intel, designing Graviton CPUs, etc.) will be able to transition to such things as Prime Video content licensing discussions and goal setting for Whole Foods and the nuances of warehouse distribution labor disputes.

As a founder of Amazon - having built Amazon from nothing, Bezos probably had certain in-built persona and gravitas which probably helped with leadership talent acquisition and vision setting in all domains of the business universe. The opportunity to report to Jeff Bezos was probably a huge selling point - no matter what industry you were coming from.

Its interesting Amazon never attempted to give Andy Jassy a trial run as a public facing COO running both sides of the house.


Anecdotally I have heard that Amazon as a company does delegation very effectively. Individual departments have complete autonomy over their own business decisions, and this applies on the engineering side as well.

I do agree that the shitstorm over warehouse workers, automation, unionization etc. is only going to get a lot worse over the next few years, and Jassy may even find handling that becoming his primary job.


Jeff is a man of contradictions. I’ve heard him micromanage to the level that individual AWS launch pages were reviewed and approved by him; so were the choice of databases (oracle vs MySQL) and SOA. At the same time, he gives extreme leeway and time for product teams to prove their mettle. The general assumption is you have 7 years from start to profitability. It’s a long time by tech industry standards. (Just look at Google).


Yes - that's part of magic - as the founder you have the latitude to go to any level of the corporate stack and critique things. Jeff could probably go to any Amazon distribution center on any random day and start critiquing at how things were being packed inefficiently in boxes and people would fix things in the next hour. It'll be interesting to see if Andy Jassy can metaphorically do similar things.


If I remember right from The Everything Store Amazon hasn't had a COO title since a rough experience with Galli in 99-00.


That's an interesting bit of history I forgot about.


I think it'll be more like Jassy saying: Dave (Clark), make sure retail top-line grows x%, profitability grows y% and keep an eye on Walmart.


I think the challenge is when it comes down to resource allocation between different business units in radically different industries. Like how does someone who is not Jeff Bezos go about deciding whether Amazon should use its free cashflow to make big bold bets such as acquiring LionsGate for Prime Video content, expanding Amazon fulfillment centers globally, acquiring Humana for a push into Amazon health insurance or buying a chip fab to make Graviton chips. Perhaps the fact that Andy Jassy actually comes more from a business background means he'll do well.


Wow. I still remember when Amazon started as an online bookstore selling books and people kind of laughed at the idea, and the time Amazon kept losing money and refused to post an earning and people got mad. Amazing long game.


Interestingly, it seemed at the time that books were just about the least exciting things being sold on the Internet, and the shipping costs looked fatal to the business. You could buy just about anything, and everybody was going out of business trying to compete on big ticket items like electronics and movies and games and beanie babies. Not much competition on books online (anybody remember the “Duwamish book store demo” from Microsoft?). It seems to me that he looked way out and thought about how things would be done 20 years hence, regardless of what made sense at the time, and chose to start on the piece of that future with the weakest competition.


There was competition. Bookstacks.com had been in business with a telnet-only interface for more than a year before Amazon.

As noted by others, the shipping cost-to-item-average-cost ratio is precisely why Jeff chose books to start with. But yes, he also looked way out (even if he couldn't see as clearly as some people seem to think he could).


My understanding was that it was also about the long tail. With millions of titles in print, and a minimum selection of thousands to make a decent bookstore, you can't print a decent catalog and mail it. Before Amazon, the biggest mail-order books business was the Book-of-the-Month Club. Perfect case for an online catalog.


Shipping books was/is one of the cheapest things to ship, as they need minimal packaging, and the USPS offers a special media mail rate. This allowed him to work out all the logistics behind the scenes, and then make incremental improvements to handle other products.


When I was working in Tokyo in the 90's, English technical books were somewhat hard to come by and fairly expensive so co-workers would often pool together to do bulk purchases. There was one book site that I don't remember the name of now that almost always beat Amazon when it came to purchase price plus shipping at least in the beginning so we would always comparison shop. Maybe not sexy but online bookstores were certainly something of a lifeline in our case and I would often look forward to the arrival of a book order like a kid waiting for Christmas.


By his words[1] it was because books had a large possible inventory, allowing him to build a store larger than any one physical store could manage.

Though i imagine a lot of reasons justified books.

[1]: https://www.youtube.com/watch?v=rWRbTnE1PEM


I think AWS ended up subsidizing the rest of the company. Amazon stumbled backwards into a highly profitable business that allowed them to continue playing the long game to create a monopoly in distribution.


I was a (young) kid when I overheard a news report making fun of an internet bookstore calling itself Amazon.

It's amazing what he's been able to do. Good for him.


Amazon's stock went up like a rocket since its IPO. Wall Street didn't laugh at Bezos.


Even then the P/E has only been ridiculous for a few of those years - the stock is valuable, but the company walks the walk too.


It is utterly surprising that even Bezos couldn't resist choosing a business MBA guy as his successor just like Steve Jobs, Larry Page and Bill Gates did! They talked ALL their lives about importance of "product person", innovators, disruptors, technologists and derided "business" CEOs. But when it came down to it, they ALL chose the safest possible suit at their disposal to run their ships. Steady as it goes...


But Jassy is not a typical MBA guy. He trailblazed the entire cloud industry.


And Tim Cook trailblazed the world’s most valuable supply chain, IIRC. I don’t think the parent was implying these are talentless drones, just that they are the obvious safe choices for succession.


Is value is the only metric worth looking at?

https://news.ycombinator.com/item?id=26013895


I found it baffling, that someone manage to predict how that would work out: https://steveblank.com/2016/10/24/why-tim-cook-is-steve-ball...


"As Amazon became large, we decided to use our scale and scope to lead on important social issues".

A bold claim for a company widely known to exploit and underpay workers in distribution warehouses.


I have some karma to burn, so let's do this again. Underpay compared to what?

There has to be some comparison here. You can't say "underpay" and leave it at that.

You might try and weasel and say "underpay compared to a decent living wage". Well, I have news for you - even that's relative.

A fair comparison would be "underpay compared to the rest of the warehouse industry". Which begs the question - why do people go work for Amazon, then? Are they trapped by not being able to leave the small towns where Amazon hires? Doesn't sound likely. Could it be that their overall conditions are more or less on par, or quite probably somewhat better than the rest of the industry?

I'm going to call your bullshit and say what I think directly: Amazon is a cheap target for young idealists simply because it's visible, it's fashionable to attack, makes a lot of money overall, and most people attacking it have no idea what's a good pay for that kind of work because they never did that kind of work.


> Amazon is a cheap target for young idealists

Maybe its a target because is a behemoth of a target.

Amazon is so big US states were competing in a bezos d*k sucking competition to have their hq built in their state.

A company famous for paying zero taxes and its biggest slice of workforce are being optimised like a computer program to squeeze every last $ they can produce at the expense of the workforce.

So if amazon is a bad target what else should be then? Or maybe everything is fine and the invisible hand is going to fix all of the problems?


That's a _very_ fair practice to attack, although to be honest once the rules have been written it would be kinda stupid not to play the game this way. But allowing cities to offer huge allowances and tax breaks is hugely unequal to other businesses in that area, and creates perverse incentives where the auction ends up with a likely negative value, just so some politician can brag that he brought X or Y or Z in his city.

To note that this is the opposite of free market: the crux of the problem is allowing politicians to write checks/tax deductions to businesses for purely political purposes.


States and cities competing to undercut each other in offering sweet deals for Amazon HQs and sports team stadiums had always felt extremely wrong to me. If anything has a natural right to behave like a cartel when negotiating against businesses, it is municipal and state governments.


Quite agree that Amazon is a cheap target: they do very bad things and they are able to do them at scale; one might argue even in a monopoly situation. Doesn't make stuff fairer. Rest assured it's not my only target, if that's what troubles you.

Amazon's choice to exploit workers might very well be an industry standard, but this doesn't make it a choice any less: Amazon boasts about leading on important social issues, but that's the real bullshit. They just do as the others, no virtue at all. Being in the strong position, they might have the opportunity to make the industry fairer, but they willingly decided not even to try.

I like how in your world megacorp automatically get the benefit of doubt, while people pissing in their pants because they cannot go to the bathroom are "relatively" fine.



> Amazon is a cheap target for young idealists simply because it's visible

Easy targets are the best targers.

Amazon is the raise of centralized retail and computing.

Furthermore replacing store workers with fully appized gig delivery drivers is probably no net gain for small towns.

You don't have to be a "young idealist" to be worried about Amazon eating everyones lunch.


How about "underpay relative to the value they produce"?


That's true for every commercial transaction including every labor market transaction, and it's the reason why voluntary transactions are positive sum to both parties (ignoring the negative externalities to uninvolved third parties, and edge cases like a diminished ability to make an informed decision such as with a gambling addiction)

You paid $1000 for an iPhone because you thought the subjective value that it brings you is worth $1500. If Apple was asking you for $1501, you wouldn't make the purchase.

Google hired you as a dev for $300k because they think you bring more value to the table than $300k. If you were asking for more than what your value is to them, then they wouldn't hire you. Same for every other hiring arrangement including the ones Amazon makes and the ones you make in your personal life (such as if you hire a cleaner, book an uber, etc)


They produce the same value as a Sears warehouse worker, or a Circuit City warehouse worker.

The reason that Amazon is successful, but Sears and Circuit City aren’t isn’t because of the warehouse workers.


That's basically what the word "employ" means in a capitalist economy.


When you praise the software your team wrote you don't pay respects to how hard transistors work to make the whole thing possible.

Lowest workers for Jeff are just cogs in the machine.


And their anti-union movements. https://www.doitwithoutdues.com/


your comment deserve 1000 votes. The whole message from Bezos is so much about what the management team has done and so few about the people who actually move boxes around.

I also wonder what's the overall CO2 footprint of Amazon and what's their record about recycling, repairing, etc. I know they propose some tools to help for that and they may even be more efficient than others, but as a company with "lead on social issues", it needs to have more than "a lead", it needs to question its very own existence. So the mail of Bezos, is, in my view, not ambitious at all.


" Amazon is also announcing today that Jeff Bezos will transition to the role of Executive Chair in the third quarter of 2021 and Andy Jassy will become Chief Executive Officer at that time.

“Amazon is what it is because of invention. We do crazy things together and then make them normal. We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more,” said Jeff Bezos, Amazon founder and CEO. “If you do it right, a few years after a surprising invention, the new thing has become normal. People yawn. That yawn is the greatest compliment an inventor can receive. When you look at our financial results, what you’re actually seeing are the long-run cumulative results of invention. Right now I see Amazon at its most inventive ever, making it an optimal time for this transition.” "

Here's the quote.


Amazon did not invent customer reviews.


Could you point me to another merchant who offered customer-readable customer reviews before Amazon? I'm not saying there isn't one, just that when we were implementing them, I was unaware of any precedents ...


My memory is there were some stores that had "customer reviews" before Amazon, but they were all screened by the company before being published. So every product would only have 5 star reviews.

When Amazon came out with real reviews, it seemed crazy to many at the time -- like why would you want to share bad things about your products on your own website? I thought it was awesome.


OK, so now this hinges on the idea that such stores had an online e-commerce-y presence before amzn. Again, I'm not ruling it out, but I don't remember us having any real models for this.

Amazon's customer review system was created as a barrier to entry for competitors, as much as anything else.


Your memory would be more credible than mine certainly!

Perhaps I'm remembering my/people's reaction to first seeing reviews on Amazon.


I'm not quite sure about the timeline of which was first, but didn't ebay have heavy emphasis on seller/buyer reviews early on?


It was the entire (original) business model of "Epinions".


Pretty sure that was meant to mean "customer reviews" the amazon product. See also in the list: "marketplace" which I don't think they expect anyone to believe they invented either.


Pioneered is the key word here. The way Amazon does reviews has become something of the industry standard.


*on the web


Wasn't Netflix the first?


Amazon started 3 years before Netflix did.


How about IMDB then?


Or insanely-fast shipping either, interstate phone orders were being affordably delivered in less than 24 hours at least in the 1980s.


Out of all those things the only two uniquely amazon are cloud computing and fast shipping.


Cloud Computing is uniquely an Amazon invention the way smartphones are uniquely an Apple invention.

Which is to say there’s a sense in which you’re right and a sense in which this is an absurd statement..


There were data centres before Amazon, but there was nothing like EC2. Infrastructure as code made all the difference.


> but there was nothing like EC2. Infrastructure as code made all the difference.

I believe Grid5000 did it before Amazon [1].

It opened in 2005 and allowed users to automatically book hardware (with OAR [2]) and install their own images (with Kadeploy) on dedicated hardware.

[1]: https://www.grid5000.fr/w/History [2]: https://www.grid5000.fr/w/Getting_Started#Reserving_resource...


This. No one before used RPC calls to provision actual infrastructure as a public business.


Amazon invented cloud computing the way Ford invented the automobile.


I'd argue everyone who has heard of Ford is most likely familiar with Mercedes, whereas the number of people familiar with Amazon will likely be many orders of magnitude larger than the people who know who invented cloud computing. Not quite an apt comparison, imho.


It's definitely not absurd, even if they only deserve a share of the credit.

There's nothing absurd about the way Amazon and Apple defined cloud computing and smartphones. They deserve as much credit as anyone for the services / products we know today as cloud computing and smartphones. The version of the smartphone that took off in sales, took over the culture and has become a human staple globally, was entirely defined by Apple's iPhone. No other company did that, it was Apple, period. To not recognize them as the prime mover of smartphones would be absurd.


> Amazon and Apple defined cloud computing and smartphones

Absolutely. You’ll note that the OP’s word choice was invented - defined would indeed be appropriate and not at all absurd.


I'm certainly no expert on what makes a phone a smartphone, but it seems like Blackberries with their email and small web functionality really kicked off the movement of phones being able to do more than calls and texts.


Don't forget windows mobile. And Palm!


And Thomas Edison didn't invent the light bulb. History doesn't look on him any less kindly for that.


> We pioneered customer reviews

Perhaps, but you didn't get them right (nobody did so far).

> 1-Click

Reminds me of the guy who invented "half-click" buying, i.e. you buy on the mousedown event.


I’m just going to piss into the wind a little. After seeing what happened to Microsoft and Apple after they lost their founder CEOs, I don’t welcome this news as freely as others might. We’re not necessarily likely to see the company go directions that are for the better. (Maybe though this is really a rant about Cook. Amazon has lots of room to improve. Looking at all those forged brand names, for instance.)


Apple is doing quite well under Cook. Same with Google under Pichai. Microsoft had some pains during the Balmer years, but I think that's partially due to the anti-trust suit making them gunshy and Balmer being a generally poor choice as a tech CEO, but they are doing very well with Nadella.

I expect Amazon to be as ambitious as ever. Though, I am slightly afraid of a shift in focus towards AWS over retail. But I suspect Jassy's selection had to do with fears that a pick from the retail side may see Jassy as a threat and may seek to undermine AWS in an effort to keep him in check.


Google isn’t doing all that well under Pichai, they haven’t launched a successful product under him since Chromebooks (I guess GCP, but when you are that size and <10% of market share, I don’t know if it’s successful), and they are just coasting on ads, YouTube and GSuite. Whereas Apple (say what you will about Cook) has launched AirPods, the Apple Watch and Apple Silicon-based Macs, which are all raking in cash. It’s possible that Google is only ever going to be an ads company, but based on their corporate rhetoric I don’t think that was the goal.

Apple Silicon Macs aren’t really raking in cash yet, but Mac sales are up $1B in the last quarter, so by time transition is complete they will be.


Yeah, I think Cook and Apple are doing well.

Google is doing poorly, but they have a monopoly on web advertising. If they lose that they'd be in trouble. They also weren't doing better when lead by Page (Google+ era).

Microsoft was on the path to irrelevance during the Ballmer years and Nadella has pulled off a miracle to save them.

I hope Amazon is more of a Tim Cook story than a Steve Ballmer one.


I'd argue Pixel has been pretty successful for them.

Nest and Fitbit were decent acquisitions, Google as a whole is doing ok.


> I suspect Jassy's selection had to do with fears that a pick from the retail side may see Jassy as a threat

Amazon had (has) three CEOs: Bezos as overall CEO, Jassy as CEO of AWS, and Jeff Wilke as CEO of the "Consumer" business, i.e. the retail operation.

Wilke announced last year that he would be leaving and that SVP of Operations Dave Clark would replace him as head of the Consumer business.

The question is whether Bezos chose Jassy and that made Wilke leave, or whether Wilke leaving left Jassy as the only remaining choice to replace Bezos.


Apple and Microsoft are arguably much better off today with their new leaders than they might've been. I don't see your point?

I think Facebook, too, could use a new face at the top as a matter of fact.


They are not. On the surface revenues keeps growing, profits are enormous but underneath there are virtually no new product lines. If you look at Microsoft of 1990s, there were new $1B business each year - MSSQL, Sharepoint, Dynamics etc etc. For Apple, Jobs made it a point for one new product line every 2-3 years. For Google, you had new stuff like Gmail, Maps keep coming. Now its mostly barren land. Amazon had a lot going on with Alexa, pharmacy, Fire tablets, prime video etc. Don't expect these stuff 2-3 years down the road with new business suit at the helm.

There are real impact of not having a "product person" at helm. Business suits will squeeze out revenues and profits no matter what but there are no more tech that truly leap frogs existing art.


Exactly. Expect Prime membership to cost more and deliver less. New suits aren’t going to be beholden to Jeff’s mode of thinking and this historical precedent. We may well see Video culled outright or spun off into another media subscription, etc.


I think consistently improving existing products is just as good as, and oftentimes preferable to, creating entirely new products.


I think it’s more the case that so many years have passed that it’s not like they were likely to fail. They just failed to succeed quite as much as their original CEOs could have made them. Steve left Tim a cash machine.


Big difference: Andy Jassy is an execution machine, AND has a really good sense of vision and strategy. AND has worked at Amazon for ~25 years.

Source: my humble opinion, and I worked at AWS and met him several times.


Looks like a typical MBA business suit to me. Could you elaborate on vision/technical aspect? I'd think he would delegate those to others.


Apple under Cook is a juggernaut. I'm not sure why you would use Apple as an example. Same with MS and Satya. You could argue MS floundered with Ballmer.


I'd guess that Bezos's genes are pretty well baked into the company.

With Jobs, it sounded like there was a singular personality role that was a chaotic influence in the company. That wasn't the only thing that made Apple great, but were people throughout the company inspired to be more like Jobs?


Please also include Google in your list.


That’s actually a really good example too. The fact I didn’t shows how far they’ve slipped of late.


What is it you perceive that happened to MS? They appear to be doing well and are the top competitor to Amazon's AWS.


MS completely missed on mobile phones and tablets, despite trying so many times at it. The “Windows everywhere” approach prevented them from doing what really had to be done (make something new for these new devices). That was all under the Ballmer era.

It’s only now that they have a new CEO who is happy to pursue other approaches that they have been able to start going in a better direction again.


Exactly. Bill stepped down in 2008. Balmer was CEO until 2014. Oddly that’s when their products started to turn around significantly.

Cook has made a lot of original Mac power users completely pissed. He’s gutted entire software products that people relied upon using. He’s probably why we had the half decade of MBPs developers didn’t like. Etc. His best accomplishment has been the services stuff and maybe the M1.


No one cares about the technical users. They are, by and large, irrelevant.


But they did have a rough patch under Ballmer.


From https://www.aboutamazon.com/news/company-news/email-from-jef...

>Fellow Amazonians:

>I’m excited to announce that this Q3 I’ll transition to Executive Chair of the Amazon Board and Andy Jassy will become CEO. In the Exec Chair role, I intend to focus my energies and attention on new products and early initiatives. Andy is well known inside the company and has been at Amazon almost as long as I have. He will be an outstanding leader, and he has my full confidence.

This reads to me as Jeff Bezos doesn't want the boring job of running AWS and Amazon anymore. He want something new,

>As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions.

There are plenty of Growth left in Amazon and AWS. But that is not as exiting as Blue Origin or Funding other initiative via Day 1 Fund.

I still remember when Amazon was only selling Books. People laughed, Media Laughed, and I guess most of us laughed.

Amazon is now a ~$1.6 Trillion Dollar Company.

What an era.


For comparison, using national total wealth, that makes Amazon worth more than Saudia Arabia, Denmark, Portugal, or New Zealand.

It's $280.5 billion in revenue in 2019 put it above the GDP of Romania, Peru, Ukraine, etc.

Corporations should never be allowed to get this large.


> Corporations should never be allowed to get this large.

Make your case instead of dropping your groupthink everywhere. Why? And: What is the maximum size a corporation should be allowed to grow? Who gives that permission now?


Because money is power, corporations are not democratic, and putting so much power in the hands of one person or a handful of people is dangerous to society. I would also refer you to the entire history of US antitrust law, which will be hard for anyone to summarize in a comment. The whole field of competition law is a question of how to balance the rights of those running a business with the rights of those affected by the business. Often those rights conflict, and there is no way for the law to be "neutral", it has to take a position on how to strike the right balance.

I don't have an answer for how to determine when a corporation is too large, it's a very difficult question that I am not qualified to answer. As for who determines that, I think a democratic government should decide. I disagree with how the current US government makes these decisions, but I still think it is the right organization for the job.


I think the problem is that it's not obvious why getting super big is bad. Anti-trust is a law around abuse of customers by cornering a market. But what if they haven't abused customers? What if they treat customers really well and otherwise provide a lot of value? Why stop them from becoming that big?

(It is a big company, but I also appreciate being able to order on-demand compute, or getting like a hundred million things in under a day delivered to my door)


https://scholarship.law.upenn.edu/cgi/viewcontent.cgi?articl...

The consumer welfare principle post-dates anti-trust.


I guess it's similar to arguing against a benevolent dictatorship. And I don't mean that to be snide, I think if I met someone living under a truly benevolent dictator I would have a very hard time explaining to them why I think it's a bad and dangerous form of government.


For one, if you don't like something, you don't get to air your displeasure, find common ground with others who feel the same and then band together to do something about it, say, vote out the people who are the reason for it. Benevolent dictatorships tend to bare their teeth once the spotlight of scrutiny hits them.


The parallels to Amazon's response to unionization efforts are uncanny.


Imagine a $2T company. One day CEO decides that his company should stand for only Republican values, donate them handsomely, buy newspapers for them, start TV channels for them, only offer employment to republican leaning persons, introduce new laws through lobby... All of these is in fact legal. When a company becomes too big, a single person can control its resources towards hurting political system, general public good, tilt opinions and so on. You are then relying on this one person to knowingly or unknowingly not make a bad move. Most often, they will.


EU anti-trust takes harm to competing business into account, but American anti-trust is totally focused on consumer harm, and specifically harm from higher prices.

So unsurprisingly, American tech monopolies are usually middleman-monopolies that offer low (often free) prices while squeezing businesses on the other side. Facebook/Google sells the user as the product, while Amazon is GREAT for low prices, but not so great, and sometimes ruinous for the sellers.


You’re going to have to try harder than this.

Money is a form of power, it is not equivalent to power.

Amazon is valued at $1.6T and this is a calculation that directly correlates to how much individual shares of Amazon. Shares can be sold for money, but this decreases the share of power the shareholder has by the exact amount of shares they sold to the buyer, which increases their shares and power over the company. The act of buying and selling shares affects the stock price which can increase or decrease the market valuation of Amazon.

If Amazon were a lone behemoth sitting on top of the stock market and second place wasn’t even close, I think you would have a stronger case.

Checking literally thirty seconds ago, Amazon isn’t sitting up there all by its lonesome, it is the bronze medal with Apple and Microsoft sitting above it, Apple up above the $2T barrier, and Google lagging pretty closely behind at 1.3T.

Now these market valuations will be a bit different tomorrow, or next week, or next month, but none of this is literal money in the bank. Money in the bank comes from the products and services these companies sell.

They are also both cooperators and competitors with each other and companies like Facebook ($761B), Walmart ($395B I think it was) and Adobe ($232B).

The power they can leverage from these assets is immense, but it is in competition with other motivated actors who are throwing more actual cash around.

If we do nothing, it is likely there will be more trillion dollar companies this decade than the ones we are discussing now, some of those will be in different market sectors altogether, and some of those will be competitors, and some of those will be semi-competitors.

Companies with far less cash than this already lobby for their interests in places like the Capitol, and the amount of money they’re using to successfully (and unsuccessfully) lobby is measured in the low millions, not the billions, and certainly not the trillions.

So what exactly is the problem that reducing the size of these companies valuation and theoretical power supposed to solve? How does this benefit society? Is society being harmed by Amazon at $1.7T or Apple at $2.2B? Is the problem their size or their practices?

Break this down. It’s easy to say “no company should be this size”, it’s a lot harder to say why, and I am not convinced yet. There’s plenty of people in the PRC with billions, and that hasn’t stopped the PRC from soliciting them for “voluntary” contributions, so maybe lots of money < lots of guns and a big Army in the overall economy of power.


I'm not trying to convince you, I just wanted to answer your question. I don't think it's possible to convince you in the space of one comment, and if it is, I'm not the one to do it. This is a centuries-old argument with absolutely no expert consensus that seems to get more difficult the more you study the issue.

If you want an easy to read modern political argument you can read Break Em' Up by Zephyr Teachout. If you want a more academic approach I would look up the syllabus of an antitrust course and read some court cases, but different syllabi will probably give you wildly different conclusions. Supreme Court cases from a couple decades apart will give you different conclusions. As I said earlier, there is no right answer, it's about balancing inherently conflicting rights and deciding where to draw the line.


> I'm not trying to convince you, I just wanted to answer your question.

Sure it is, if there is a good convincing case, you can in the space of a single comment at least get me to seriously question and re-evaluate my priors, check out your book recommendations, and I would do the rest from there whether I ended up agreeing or disagreeing in the end.

Let’s start with what is the impetus for action? Inaction is easy, it’s the default, but if my Representative (presently Pelosi) or US Senators or their eventual opponents and/or replacements trotted that line about how a company shouldn’t be able to get this big, out without an attempt at a good explanation as why we should cap the size of a corporation’s growth, I would throw them from the average politician column into the crazy column. Not just because they are taking that position, reasonable people can disagree, but because they would be seeking power on that position and they would be seeking an expansion of Federal power and action with that position without justification, without a limiting principle, frankly it looks arbitrary and capricious like an imaginary line that exists only in their mind that no company’s market valuation must ever cross without consequence.

The political will to power that led to the anti-trust legislation, prosecution and conviction wasn’t that the defendants were merely too big for their britches; it was their abuse of a market dominant position that it was argued harmed the public. Even today reasonable people can disagree on whether this was a justifiable course of action on the part of the government, but I am not here to re-litigate historical events.

Is the present position of Amazon and its close peers and the other >$100B companies as measured by their market valuations, not market share, not cash and other assets, but present market valuations, equivalent or like to the situations in the past where the government was willing and able to successfully pull the trigger of the antitrust gun? To reiterate, what is the impetus that we must act given the facts that we have about these contemporary corporations with such immensely high valuations?


Ok, this thread is mostly about Amazon, so let's talk about impetus for action against them.

1. Documented examples of Amazon knowingly using predatory pricing to put a competitor out of business, most famously with Diapers.com. Amazon saw them as a "#1 short term competitor", lowered their prices and took a loss so Diapers.com couldn't compete, and then raised prices again once they were able to acquire their competitor. https://twitter.com/HouseJudiciary/status/128855628101652070..., https://www.bloomberg.com/news/articles/2020-07-29/amazon-em..., https://www.ftc.gov/tips-advice/competition-guidance/guide-a..., https://academic.oup.com/antitrust/article-abstract/7/2/203/...

2. National "competition" that convinced hundreds of city and state governments to offer billions of dollars in subsidies that most economists agree are harmful to the places that offer them. You can blame this on incompetent governments if you want, but the incentive must have been pretty strong if so many of them fell for it. Maybe too strong?

3. Amazon controls its market and is also a participant, so it can promote its own products above competitors'. It can give its own stuff a bump in the search results, or give it a nice looking "Amazon's Choice" badge, or advertise it next to competition, whatever. Even the potential of abusing this power is a problem.

4. If Amazon were to ever abuse its position to harm a seller or employee, they cannot be sued: https://prospect.org/labor/biggest-abuser-forced-arbitration...

5. Amazon has enormous market share of online retail, but sees third party sellers as competition and often works against them. Many sellers simply do not have a realistic alternative, even if they don't like Amazon's terms. This is a news article with a lot of allegations that you may not immediately believe, but I think it can at least be considered an impetus for investigation: https://www.washingtonpost.com/technology/2019/10/01/amazon-...

6. Amazon Alexa has a nearly 70% market share in the US, an absurdly high number. Alexa is not a standalone product, it is deeply integrated into the Amazon ecosystem and is used to promote other business lines.

You can also search for Amazon in here for some better researched claims: https://judiciary.house.gov/uploadedfiles/competition_in_dig...


#1: I did some sleuthing, Diapers.com, originally 1800Diapers, LLC and later Quidsi, Inc. after they had expanded into other lines of business started in 2005, and you can read a PR statement from the time here: https://www.digitalcommerce360.com/2005/06/08/1800diapers-co...

From the PR statement, you can see their growth hack:

> 1800Diapers also recently added a large selection of very popular diaper bags, also at low prices with free shipping. The Company actually guarantees the prices for its diaper bags are the cheapest on the Internet or it refunds the difference.

Price matching, which is not illegal.

So let’s take a look at the website from 2005:

https://web.archive.org/web/20050301022607/http://www.1800di...

The best unit price on that page is $0.16 for 8 to 15 lb babies, which after about 16 years of inflation, comes out to $0.21 today. Pampers Baby Dry. The exact same diapers are, at the time of this writing, have a unit price of $0.21 on Amazon. Getting a link from the Amazon app on my iPad where I’m typing this is amazingly unobvious, so here’s the item model # to search: 037000862215 <—————— posted this comment and I see my iPad thinks this is a phone number. I advise readers not to click on it should the option present itself.

The company, Quidsi, Inc. was eventually purchased by Amazon for $545M in 2010. It is not apparent that diaper buyers were harmed by this transaction. The price beats Walmart’s at least, yet Walmart continues to sell diapers, and you can find competitive prices at Costco, though you cannot find the same model. At worst, diapers are slightly more expensive today, and at best, this whole line of argument is a wash. Yes, Amazon took aggressive steps against a competitor, but was it an abuse of their market power? Mind this is when Amazon was far from the size they are today by any objective measure, and ultimately the shareholders of that competitor made out well for themselves. 1800Diapers was also measuring their prices against their competitors on the front page, March 2005, with an estimated 6% sales tax rate baked into the price of their competitors, and very prominently advertised the lack of sales tax. Amazon was their only major competitor for which such a tactic would not work so 1800Diapers price matched.

#2: The people I most hold responsible for cronyism are the government officials which participated and bent over backwards so that Amazon could try to get a discount on some New York and Northern Virginia real estate. Not to absolve Amazon, they hold responsibility for initiating it, but cronyism falls squarely on the soldiers of the officials willing to sellout their own tax base, and is arguably an abuse of their power.

#3: Correct. As does Safeway, Whole Foods prior (and after) to the Amazon acquisition, Lucky’s, Albertson’s (which owns Safeway, they might own Lucky’s too) and Costco. Amazon is a website you buy stuff, and some of that stuff is Amazon products, and some of that stuff is Amazon white-label products. There are other means of buying and selling on the internet, and we are starting to see the infrastructure for that develop now.

15 years ago Walmart was the 800 pound gorilla destroying retail. 30 years before that, Sears was untouchable. Clearly it is possible to have a competitive retail landscape even in the face of an enormously dominant competitor. The small businesses that can’t make it on Amazon are in a tough business, in 10 years many of them won’t be around, but other products and service providers will.

#4: There has been a lot of FUD around private arbitration; I have yet to see solid investigative reporting on it. The enabling law, not surprisingly from the 1920s when a lot of crap law was written, is the Federal Arbitration Act of 1926. The specific entity that Amazon uses is the American Arbitration Association, and only for claims that would not qualify for small claims court if their agreement is to be believed.

#5: The WaPo article is less scandalous than I thought it would be. 30-35% of dollars earned by 3rd parties goes back to Amazon, but a lot of it in additional spend on ads, which is basically priority placement like what you would see in any supermarket, and additional services. So it can be as high as 30-35%, but not every third-party seller is paying that much.

They also have additional options to sell in.

Retail is a tough life. You can pursue your own path and start a small business, but you’re not entitled to succeed in doing so. It sounds like for many small businesses, Amazon is an enabling technology that makes much of what they do possible, and maybe even profitable enough to continue doing so.

#6: 70% of the voice assistant market? I can believe that. I am not a fan of this entire product category, but Amazon moved early, it offered a compelling product and it is kicking ass in name ID, the quality of the assistant and price. They offered a compelling package, and people bought it. Other than being overly aggressive in invading the privacy of their customers who seem to both know and not care, is there a specific harm in Alexa dominating voice assistants in a world where a decent number of people are walking around with devices in their pockets that can respond to either Siri or Google Assistant?

I do appreciate the effort on your part, but I want you to see where I am coming from: it is easy to make bold claims based off nothing more than emotions and bad PR. Amazon has had a lot of PR, I won’t buy anything I can put in my body from them and I do the bulk of my shopping elsewhere for various reasons.

However it is a difficult proposition to simply look at big numbers, bad PR and come to the conclusion that this company is simply too big! How could it get this big?! How could we as a society allow this?

Turns out, it is mostly just that Amazon.com and many of their products and services actually are compelling. I remember when the iTunes Music Store was the only compelling game in town in its category, until the Amazon MP3 Store came in and easily took 20% of the market simply by being good and compelling on its own terms, and with a clear value proposition to potential customers. Now it is all about Spotify, Pandora, my beloved Rdio was gobbled up by Pandora and killed, Google has their own music service, Amazon has a subscription, and most people don’t seem to be buying music anymore. C’est la vie.

If you’re going to make the bold claims of this or that entity in a world where no one person or group of people seems to have all that much freestanding power anymore, put the legwork in, make a real case. Power is relative, and not always applicable, as in literally applicable in every circumstance depending on the type of power it is you are holding.

I will review the final link you sent at my leisure. For me, the hour is late. Good night, if you respond by morning, I will see it, but will likely be busy until evening. For what it is worth to you, I’ll even revisit my priors, but it’s going to be a tougher sell because your position used to be mine several years ago, but not so far long ago that I don’t remember.

That WaPo article is a good example of how I see things differently than you now. If you see a bunch of horrible claims levied against Amazon, I see a bunch of small business owners who have problems, some of them legitimate maybe, some of them not, but are a small fraction of the 2.5M 3rd party sellers the WaPo says are on Amazon making a living somehow. That’s a decent number of people doing what they do to really not have any other choice for making a living, and I’m sure I can round up a thousand of them to complain about Amazon shafting them if I tried. For reference, there’s about 2 million farms in America.


I think we just have different value systems. For me, even the potential of abusing these powers is enough to break up Amazon, and I see very little reason to hold back. It's like trying to prevent a country from developing nuclear weapons, even though they have a great government and there's no evidence they would ever abuse them.

Basically, Amazon's "right to grow" or whatever is not important at all to me, and I don't see what harm is done by breaking them up. I guess a few executives and large shareholders might lose some money, but everybody keeps their jobs, their products will continue, it just feels as obvious to me as your position feels to you. Corporations don't have rights and are not innocent until proven guilty, there's no need to convict them of a crime. It's like city planning: if the community would be better served by removing a highway and putting in some dedicated bus lanes, you just take a vote and then do it, you don't have to wait until there's a 20 car pileup on the highway to take action.


You are confusing a whole lot of concepts here, and at times it seems you are arguing against yourself(?).

First you argue against great concentrations of capital also being great concentrations of power, in this "yes, but no" sentence:

>Money is a form of power, it is not equivalent to power.

This sentence seems to mean absolutely nothing. "not equivalent to power" is some sort of vague semantic argument about what power "is", that is not interesting to the discussion.

Wealth _is_ power in the sense that you can use money to affect change in the world. Wealth is the simplest and most flexible form of power, because it can be directed at anyone or any organization, and transformed into other forms of power. And it even grows by itself!

You then talk about the market cap of Amazon. Why? The market cap, while also representing a sum of money, is not really relevant to the discussion. You even seem to realize this yourself, but you do not really explain the reason for bringing it up.

Are you trying to say that competition exists and therefore everything is good?

That would be fine if it weren't for the fact that the companies you mentioned do not compete in the same markets. They share some markets, e.g. AWS vs GCP, but you offer no evidence that this market is healthy.

Competition is key if you want a healthy market, as is aligning corporate goals with societal ones. You could even argue that competition for customer business is the main mechanism for achieving alignment.

If you allow any one business to get too much power, competition will weaken. Excessive power can come in the form of excessive capital concentration. It can also come in the form of other bargaining chips that come with excessive capital concentration, such as: control over resources used by direct competitors in a market, e.g. the marketplace itself; the ability to create jobs, politicians love jobs; the ability to invade a new market by subsidizing a new department with capital from elsewhere in the organization; or even an information asymmetry created by a huge data collection operation.

Amazon exhibits all these forms of power and more. Some of the other companies you mentioned exhibit these as well. It would be in the interest of society to break up monopolies and other concentrations of power that are actively impeding competition in the way that Amazon is.

These ideas aren't new, developed nations typically create institutions to maintain healthy competition. In the US, the federal trade comission and the DOJ are tasked with keeping competition healthy by enforcing antitrust law. They used to be a lot more active than they are now, e.g. when they broke up Bell. I wonder what has made them slip...


Power takes differing and subtle forms: political, electoral, military, obligation, legal, sexual and official (as in the power practiced by an office holder). Monetary power is precisely one type of power, it is powerful, but is not power’s only form. Everyone has a price, except when they don’t. Is a billion dollars enough to make up for the loss of your son? What about a trillion? Only if the value you placed in him could only be measured in money.

> You then talk about the market cap of Amazon. Why? The market cap, while also representing a sum of money, is not really relevant to the discussion. You even seem to realize this yourself, but you do not really explain the reason for bringing it up.

You’ve lost the thread. Let me help:

============

>>> I still remember when Amazon was only selling Books. People laughed, Media Laughed, and I guess most of us laughed.

>>>Amazon is now a ~$1.6 Trillion Dollar Company. What an era.

>> For comparison, using national total wealth, that makes Amazon worth more than Saudia Arabia, Denmark, Portugal, or New Zealand.

>> It's $280.5 billion in revenue in 2019 put it above the GDP of Romania, Peru, Ukraine, etc.

>> Corporations should never be allowed to get this large.

> Make your case instead of dropping your groupthink everywhere. Why? And: What is the maximum size a corporation should be allowed to grow? Who gives that permission now?

===================

> Amazon exhibits all these forms of power and more. Some of the other companies you mentioned exhibit these as well. It would be in the interest of society to break up monopolies and other concentrations of power that are actively impeding competition in the way that Amazon is.

Sure, they exhibit power, they use their power, but is it actually too much power? We can use any measure you like that isn’t market cap, now that we’ve re-established the thread and where that came in. Pick your measurements, and demonstrate how they show that Amazon is too powerful, not merely powerful.

> These ideas aren't new, developed nations typically create institutions to maintain healthy competition.

As a general rule, although not a hard rule, I don’t have nice things to say about the laws of other nations. Your task is much easier leaving them out of it.


> corporations are not democratic, and putting so much power in the hands of one person or a handful of people is dangerous to society.

Citation needed. Democracy is not a sufficient nor even necessary requirement for prosperity or "good" in general.


Not really possible to give you a citation, it's an opinion, or a philosophy. If you have a different idea of an ideal society, we're not going to cite our way to an agreement.


Perhaps.

Democracy is the worst form of government, except for all the others. I'm a firm believer in continuing to innovate and improve governance. I don't think it's just an abstract philosophical argument. These things can be modeled with game theory (cite: The Dictator's Handbook).

There are opinions and philosophies about evolution, vaccines, and lots of other things, but at the end of the day, those can be resolved through rational discourse.

I'd like my government to look out for my interests. I'd like it to be competent and not corrupt. There are lots of ideas for how to get there, and I'm really not comfortable with the imperialism of democracy.

China had good ideas with civil service exams, which select for competence. Aristotle and Confucius had good ideas around moral philosophy of rulers. Marx had some nice ideas too. They didn't play out as well in practice as capitalist democracy, but that doesn't mean we should toss up our hands, give up, and quit trying. Especially now that we have tools for corrupting democracy like never before, and conversely, ways to model governance like never before.


A discussion about vaccines can be resolved through rational discourse only if everyone agrees that diseases are bad for you. If I think disease is good, you can't convince me that vaccines are good for society, even if we agree on their effects.

That's a contrived example, but this kind of disagreement is very common in discussions about government and society. If you believe that individual choice is important and all humans are born with equal rights, and I believe that individual choice is unimportant and some humans are born superior to others, we are never going to agree on an ideal form of government. We can have full agreement on the facts and full disagreement on what we consider to be a "good" outcome.

You mentioned game theory, but you can't design one model that will satisfy one person who wants to maximize outputs for all players, one person who wants to weight players in different castes differently, and one person who wants to set a hard cap on all players because too much material comfort leads us away from God.


The solution is to look at systems that have been proven to work. I brought up the Islamic Golden Age in this thread. It doesn't have the nonsense of putting a hard cap on anyone's wealth. It actually encourages people to work and gather wealth morally, and spend it correctly. The best of both worlds so to speak.


... and it comes with a built in wealth tax (zakat), which is just about the best economic idea EVER. And it prevents loans with interest. And there are versions which embody economic free trade (the whole debate about political borderds). And...

... it's almost as if Mohammed was an economist who foresaw all the economic problems of the 21st century, and built protections around them.


> ... it's almost as if Mohammed was an economist who foresaw all the economic problems of the 21st century, and built protections around them.

Peace be upon him. It's simply more evidence of his prophethood :)


That's not really my experience.

(1) Right now, virtually everyone agrees that individual choice is important and all humans are born with equal rights

(2) If they don't, it's often possible to come up with solutions which work for everyone. The problem is when people jump to solutions ("democracy") rather than problem-statements and first principles.

The early US is a good examples of -- actually quite exactly -- your contrived example. The South had slavery. The North didn't. There was an overarching federal government which dealt with military and foreign diplomacy. It worked for a bit over a half-century until it didn't, mostly for reasons unrelated to why it worked as long as it did (the expansion of northern culture west upset the design, as it had an upper hand in congress).

My claim is that there are systems of government which do a better job of protecting individual choice and equal rights than capitalist democracy. My claim is that if you articulated your value system completely (probably not on a web forum but over an hour-long coffee), we could probably design a better one around your values, which also did better for most people's values. My claim is also that if you've signed an NDA, you probably don't have all that much individual liberty.


If you're going to dictate an opinion over an entire social structure, then it better be proven to work. My idea of an ideal society has already been proven to work in the past (look at the Islamic Golden Age). However, many of those in power today won't allow it to happen since it is against their interests.


I'm sorry, I don't understand what you mean by "proven to work". Give me any society in the history of the world, and I'll give you a moral framework that makes that society ideal. There is no right answer, there is no reference society we can use as a baseline.

Do you want me to cite some philosophers that try to justify the value of democracy?

> However, many of those in power today won't allow it to happen since it is against their interests.

Is this bad? Can you prove it? The idea that the few shouldn't rule over the many without their consent is a political opinion.


The modern West thinks that their version of democracy is the only way to success or prosperity, conveniently ignoring what it took them to get there. I read an interesting article that was making the argument that it's because the modern West is already prosperous that they have the luxury to run their nations under their version of democracy, not that democracy caused them to become that way.

The end goal is to have a functioning, stable, and just society. Unless we're willing to stick to rules that are proven to work, we're going to keep fumbling and wondering why things are the way they are. I bring up the Islamic Golden Age because Islam places a set of rules which dictate things like government and finance, basically red lines that should not be broken. However, everything within those lines are up to society to decide as it sees fit based on the times.

I don't want to say that Islam is "democractic" because that would give the wrong impression that it is fully in line with the West's current practices. It isn't. However, it has a concept known as "Shura", a form of consultation if you will, that allows society to determine how things are run within the boundaries I mentioned, even including the ruler (but not in the free for all manner how elections are run in the West). It's more nuanced, and it's been proven to work.

You can cite philosophers, and I can also cite philosophers that oppose democracy (again in the Western sense). It won't get anywhere, it's all hypothetical. What I did do is show you a system that has been historically proven to work. Today's system is a fumbling mess and we keep crying about it.


I guess I'm stuck on the phrase "just society". Your position, which is perfectly reasonable, is that a stable society that achieves economic, scientific, and cultural prosperity is a good society. Some people value having an equal voice in their government above all of those things. It is not just posturing, it is a genuine belief sincerely held by many people. They would consider the Islamic Golden Age to be an unjust society. Other people sincerely believe that the current system in America is working, by their metrics. They don't want anything to change. Some people would rather die than live in a society where they can't practice their religion, some people think any religion is incompatible with a just society, some people think society can't be considered just until everyone follows their religion. Since there is no such thing as objective justice, there is no way to "prove" that any of these positions work. They work if you think they work.


> Some people value having an equal voice in their government above all of those things.

You're going to have to elaborate more, because Islam definitely allows people to have their voices heard. Furthermore, it not only allows people of different faiths to live on its lands, their rights are heavily protected by the law:

http://qaalarasulallah.com/hadithView.php?ID=23053

Note that the word "contracting man" here refers to a non-Muslim.

If this isn't the manifestation of justice, I don't know what is.


I was just responding to your statement that Islam isn't exactly democratic in the modern sense, and there are some "boundaries". Presumably that means there are some issues where an average citizen doesn't get a vote? I am not making a value judgement, I am just trying to explain how it is possible for someone to believe differently than you.

> If this isn't the manifestation of justice, I don't know what is.

Now imagine somebody saying that exact sentence in response to, for example, a man being stripped of his possessions because his caste is not allowed to own property. Clearly that kind of law is not reconcilable with your idea of a good society, and yet you both consider these contradictory things to be perfect justice. Does that illustrate my point?

Or: the next verse says that certain taxes should only be leveled on non-Muslims. I don't care whether or not you agree with this, the point is that both views are possible. It's impossible to prove that religious discrimination is just or unjust. It's an opinion! A society could survive perfectly well with or without that rule. Different value systems will come to different conclusions about whether that rule is a good idea.


> Presumably that means there are some issues where an average citizen doesn't get a vote?

Look up Shura laws on how these things work. Topics are delegated to experts in their respective fields who have the obligation to act out of interest of the society, a form of "meritocracy" if you will. This doesn't mean that average citizens cannot be consulted.

> for example, a man being stripped of his possessions because his caste is not allowed to own property. Does that illustrate my point?

No it doesn't, because Islam does not prohibit non-Muslims from owning properties. You have not shown what issues you have with the Islamic system so far other than conjecture.

> the next verse says that certain taxes should only be leveled on non-Muslims

Because non-Muslims are not required to pay Zakat, Muslims are already "taxed".

I feel that the discussion went on a tangent. The fact of the matter is that it is perfectly not only possible to build a society without the dangerous practice of interest, but it is in the benefit of the entire society to do so (except a relative few who stand to benefit extremely from interest and other similar practices). We've known about it for a long time now.


I agree this is a tangent. The point that I am failing to make is that even if you and I agree that the Islamic Golden Age was the perfect society, we cannot "prove" that, and many people believe it was a terrible society by definition, because they have very different value systems than us.


Your username implies a gross bias.

> Now imagine somebody saying that exact sentence in response to, for example, a man being stripped of his possessions because his caste is not allowed to own property.

Is this in reference to an Islamic position? If so please provide a source.


Not it isn't, it was an example intended to be completely contradictory to the Islamic position, to illustrate how two people can both believe their completely irreconcilable systems are the pinnacle of justice.


Would also want to know, once you decide the maximum size of a corporation, exactly what happens to it once it exceeds that size, and who determines that it has infact exceeded it, and carries out whatever the plan is for what happens at that time.


In the US, Congress decides the rules, the FTC and the Department of Justice decide when they believe a corporation is too large, and the court system decides if they're right. The corporation can then be stopped from acquiring other businesses, stopped from executing certain business practices, or broken up into smaller companies. Generally a judge ensures that the plan is carried out.


> I do not believe that in the four administrations which have taken place, there has been a single instance of departure from good faith towards other nations. we may sometimes have mistaken our rights, or made an erroneous estimate of the actions of others, but no voluntary wrong can be imputed to us. in this respect England exhibits the most remarkable phaenomenon in the universe in the contrast between the profligacy of it’s government and the probity of it’s citizens. and accordingly it is now exhibiting an example of the truth of the maxim that virtue & interest are inseparable. it ends, as might have been expected, in the ruin of it’s people. but this ruin will fall heaviest, as it ought to fall, on that hereditary aristocracy which has for generations been preparing the catastrophe. I hope we shall take warning from the example and crush in it’s birth the aristocracy of our monied corporations which dare already to challenge our government to a trial of strength, and to bid defiance to the laws of their country.

--Thomas Jefferson, 1812 [1]

When private power eclipses democratic power, you cease to have a democracy. You have a dominant aristocracy/oligopoly, which is not functionally different for 99% of the populace than a monarchy. Extremely large corporations are filled to the brim with powerful but incompetent people who got there through connections and political warfare instead of merit.

A corporation should be allowed to grow until the point where they own enough of the government to make their own rules and avoid paying taxes like the rest of us. As soon as they do that, they should be split across state lines so there is more democratic control over their behavior, and they are small enough to audit and tax accordingly.

[1] https://founders.archives.gov/documents/Jefferson/03-10-02-0...


Jefferson spent his public life defending the sanctity of private life and actively fighting against expanding the size, capacity and capabilities of the Federal government beyond what he saw as virtuous.

The United States is without a King nor aristocrats who hold seats in a House of Lords by their birth; it is without a House of Lords!

What you advocate is anti-Jeffersonian in both its intent and nature, and therefore you are without just cause citing Jefferson.

So if you wish to break with Jefferson and make your own advocation, do so without citing the dead when you clearly have no business doing so, and put your own thoughts and words behind that arrow.


Well, one way to think about it is to consider what the effect of the growth might be. What good is a corporation doing getting that large? Who benefits from the amassing of so much wealth? Are they acting for the benefit of many people, or are they more like a black hole -- mindlessly absorbing money and growing over time?

Certainly if a corporation can grow to get so large, it's hard to argue against it. It becomes a bit like a force of nature in that sense. But there are possibly repercussions to that, just as there would be repercussions if a black hole were to suddenly appear in our solar system.


I like that Jeff has the funds to dump into important projects like Blue Origin, and General Fusion, etc. Projects that have zero chance to be profitable at a small scale, but significant benefits to humanity once things start working.

Elon is probabally the prime example of a crazy billionaire who dumps his wealth into wildly unprofitable ventures to get things done for the betterment of humanity.

Of course most billionaires end up like Larry Ellison, whose only drive seems to be increasing the size of his boat collection. He has every right to be doing his own thing, but it would be nice if there was a way to incentivize incredibly risky projects with a potential for significant public good.


So far, people seem to be benefitting from Amazon.


while there are exceptions, most companies sell products and therefore mostly grow by selling products. That is, they grow because people think there is value to the product and fork over there hard earned money.

As such, it's pretty clear that Amazon is providing tremendous value to society.


It’s obvious. Too much power under one non elected person with very few checks. It’s similar to a dictator of a small country, with global scope.


All people only have 24 hours a day even if they're rich. It's easy to combat them if you care more than they do; all these huge tech companies have surprisingly little political power and constantly lose local battles to activist groups and retired homeowners.

Bezos can hire people to do things for him, but clearly this has limits, he isn't sending hitmen after Amazon critics even if he could pay them $1 billion Amazon shares each.


That’s not obvious. They don’t have diplomatic immunity, issue passports or visas, have the power to pass laws, do not have the power to detain, arrest, prosecute, convict, imprison or kill, and they have no military power.

In what way are they like dictatorships by engaging in commercial activities and being worth a large sum of money based on what their shares are bought and sold at?


> It's $280.5 billion in revenue in 2019 put it above the GDP of Romania, Peru, Ukraine, etc.

> Corporations should never be allowed to get this large.

Or maybe we should convince a larger swath of humanity to unite behind an idea larger than "nationhood" or "my country".


A for-profit corporation seems like a terrible candidate for such a position.


Consider all the horrors that large nations have inflicted on this world. You might conclude that they are an even worse fit for the position.

In my country it is illegal not to subscribe to the state TV channel. The same cannot be said about Amazon Prime.


It's not like corporations really have a better track record. Quite a few of the colonisation efforts were done by corporations or under private management (not "nations"). Corporations hid and obscured facts about asbestos, smoking, climate change, etc. for decades. Various corporations are not exactly well known for their excellent treatment of people in various less well-off regions (Shell in Nigeria, Dole in South-Africa, etc.), abuse of monopoly positions has a long history, and when corporations really screw things up it's up to the nations to provide some sort of relief (1930s, 2008, housing crisis in various countries).

"Illegal not to subscribe to the state TV channel" seem like small fries.


>It's not like corporations really have a better track record.

The governments of Russia, Germany and China killed over a hundred million of their own people last century, no corporation comes anything near that.


The capitalist colonization of North America, complete with genocide and chattel slavery, deserves at least honorable mention. Also the East India Company, and the Irish famines orchestrated by British landowners, and many more.

Just because the companies doing the murder are more numerous and regularly go out of business, doesn’t mean that capitalism’s hands are free of blood.


Many of those governments had help. It's not the Nazis killed millions with their bare hands.

[1] https://en.wikipedia.org/wiki/IG_Farben#Zyklon_B


> In my country it is illegal not to subscribe to the state TV channel.

This is, frankly, a very silly thing to get hung up on.

First of all, I assume you mean you have to make some payment that goes to that channel, not that you're forced to watch it.

Second, this means you're essentially passing a presumably small tax that is earmarked for that channel.

In other words, it's not any different from all the other taxes: paying them is part of life in society, and you're never going to agree with all their uses.

I bet there are far bigger items in your government's budget that you disagree with.


> In my country it is illegal not to subscribe to the state TV channel.

Just curious: 1) What country 2) Do you have to pay?


Certainly not the U.K, many people don’t pay for a license fee, there’s no law saying you have to. Everyone pays elevated prices for itv even though we don’t watch it though as the funding comes from tesco, sainsburys, etc increasing prices to pay for it.

a lot of European counties pay for state tv from a tax on things like electricity, but saying “it’s illegal not to pay tax” is an odd statement.


1) I'd rather not say, although you can probably figure out from my post history if you really want to know

2) Yes


Arguably, this could be the UK to some degree, given that if you have a TV, you're expected to pay for a "TV license", the funds of which go entirely to the state run broadcaster.


It's not mandatory to get a TV license, but they will harass you and strongly imply you're a fraud if you don't get one. You can fill in a declaration stating that you don't need one to make the harassment go away for a year. I refused to do so out of principle and eventually I got a letter saying they "opened an investigation" in to me, but I never heard more about it. shrug.


Actually, (if I guessed your country right) since 2019 it is replaced by a "general public service fee", which is a tax that is earmarked for public service uses.

You might not like where your taxes go, but at least you can vote for that to change. In a company you have no such freedom unless you have the financial ability to buy stock.


> Consider all the horrors that large nations have inflicted on this world.

The British East India company was a corporation when it took over large parts of India.


> The British East India company was a corporation when it took over large parts of India.

Corporations are chartered by governments and reflect the chartering government’s values (which may be laissez-faire, but in the case of the British East India Company—and it's state-granted monopoly, violations of which were punishable by indefinite term of imprisonment—were decidedly not.)


Why it actually provides things people want and is based on voluntary interaction.


It's only voluntary if they don't get too large. See: company stores. Or basically any megacorp in cyberpunk genre.

Also it can appear voluntary... "Sure you can pay 2x the cost for your insurance or you can get insurance, food, accommodation conveniently provided by Amazon who is also your employer for a good discount"


Some other effects of "voluntary interaction":

"Concealment at scale is the secret to Amazon’s success. Customers enjoy a seamless one-stop shop experience from the comfort of their homes. Out of sight is a ruthless game of regulatory arbitrage, as Amazon installs itself in low-tax jurisdictions and exploits legal loopholes around the world. Even further away from the customer lies Amazon’s environmental impact, scorching frontline communities in the global south while executives in Seattle roll out their latest greenwashed PR campaign."

https://www.theguardian.com/commentisfree/2020/dec/01/amazon...


To be fair, Amazon has probably the worst corporate reputation among public-facing companies, up with Walmart when it comes to labor issues. So I find it hard to believe that anyone is being convinced that Amazon is a net positive here.

And at a certain point it's consumerism that's driving all of this. I don't know if it's fair to blame Amazon for this any more than it is to blame McDonalds for obesity. We live in a society where people are free to make their own choices, and as long as these "hidden costs" aren't well regulated, a lot of people will take a cheeseburger at the cost of a few extra pounds, and some 2-day shipped plastic junk at the expense of some poor over-worked employee's vacation.

Meanwhile, these consumers are putting additional strain on the healthcare system, and encouraging companies like Amazon to get away with all of its labor abuses.


> To be fair, Amazon has probably the worst corporate reputation among public-facing companies, up with Walmart when it comes to labor issues.

The US healthcare system, oil, gas and coal companies, weapons manufacturers, factory farms, fast fashion sellers, soft drink and dessert companies?

I mean, Amazon and MS are in ESG investing indexes, so they must be doing okay. Those indexes won't even allow nuclear power in.


I think my phrasing was poor. I meant specifically about labor issues, not the general impact on society/the world. Everyone in the country jokes about how Amazon employees have to run, skip bathroom breaks, etc. to meet warehouse quotas. Whether this is entirely true anymore, I don't know, but that's the reputation.


Voluntary interaction plays a necessary but insufficient role in the existence of corporations of this size.


The crux of the argument really focuses on that "for profit" bit, and that's really a conundrum in corporate governance. The problem isn't at all "corporations", which are just assemblies of humans for a common purpose, but is the specific, legally-arguable requirement that their ultimate purpose is maximizing profit. The contrasting idea is the "public benefit corporation", where you're (presumably? IANAL) legally obligated to funnel your profits back into doing the job of the business better).

From a legal/ideological standpoint, this might be a powerful soft-pivot that would solve a lot of problems.

There's a famous line from Walt Disney, during Disney's golden age, where he said "we don't make movies so we can make money - we make money, so we can make movies". That really hits at the heart of it.

The interesting thing is that, to a large degree, most of the meaningful corporations that improve the world - despite nominally being for-profit companies, generally tend to operate halfways into public-benefit territory. Partly because the benefit provided by them is essentially what the owners are "buying for themselves". To put it in perspective - if you're an extravagantly wealthy patron who wants to - themselves - have animated films to watch, you can't just hire some off-the-shelf people to do it, because they don't exist unless an industry to train them, exists. There's not really a "more narrowly selfish" way to do it - you're best served by building some outfit like Disney to build a brain trust of people to produce what you want.

Similarly with Amazon; sure, an extravagantly wealthy individual could probably accomplish the shipping part of it with personal couriers, but the information-gathering part of it where all the products-available-to-buy are laid in front of you as choices would be nearly impossible to match. Like, you could try to match it with some awful, personal, potemkin setup. But by the time you put in all of that effort ... I mean, you're basically already building what could be a business that could serve others, so you may as well.


How do you volunteer not to interact with a monopoly?

Not saying Amazon IS a monopoly. But a "nation corporation" would effectively be company scrip on a much larger scale I suspect


It doesn't have deep, grounding values.


Until you consider that everyone is born into a quasi-feudal arrangement where they owe fealty and taxes to a country culture and government they didn't choose, and the only choices of leader are limited to those willing to climb the greasy pole of politics - typically self-selecting sociopaths.


This is unfortunate, but it's also an invariant of human behaviour. The alternative is to get leaders through inheritance, which isn't any better.

So the best thing to do is to try to nudge the system in a direction where the worst tendencies are mitigated: build institutions in which non-sociopaths can thrive politically, and allow a reasonable path for outsiders to join the political process.

The US in particular is very bad at both. First past the post election systems don't provide a path for outsiders to join, which makes them seem stable until they suddenly become very volatile. And the fact that all elections in the US are personalized favours sociopathy over competence in politicians (compare the US system to one where you vote for a party instead of a person; in the former, people who are competent but lack charisma can still rise in the ranks of a party and get to power, while in the latter everything devolves to low-quality popularity contests).


The alternative is to get leaders through inheritance, which isn't any better.

I refuse to believe that is the only alternative.


What would you suggest?


Maybe I'm just pessimistic but I doubt that will happen until there is a clear existential crisis for humanity.

It will always be a matter of "us vs them" it's just a matter of who is "us" or "them"


An existential crisis for humanity is absolutely NOT the kind of climate that would cause humans to stop valuing a nation, a people, a culture, or their ancestry. I would argue that it is only the benign environment that most humans have enjoyed for the last 60 years or so that has caused these values to mean less than they always have.


Moreover, Politicians are largely corrupt and in pretty much every country, they have a bad rep. Why should they rally up the public to support them?


a larger organization... like a corporation?


So, replace our democracies with capitalistic dictatorships?


> Corporations should never be allowed to get this large.

Why?

Bonus question: Why should governments be allowed to get that big?


Let's start with the premise that "representative government is the union of the people" and "profit motive is not always the best incentive for action in society", and go from there.


I dispute that premise. I'd hardly call America "unified" at the present moment; we are in such a state of disunity that many are refusing to accept election results. Pervasive as Amazon, Google, et al. may be, they are still much easier to escape than the United States government.


There's something to be said for Facebook being the cause of America's division right now (amongst many other things obviously).


> Pervasive as Amazon, Google, et al. may be, they are still much easier to escape than the United States government.

Like it or not, there's always going to be some powerful entity who you cannot escape because it rules the land. The only question is what shape you want that entity to have. Accountability matters, and so democracy is generally a good place to start.


I would argue that America is a terrible example of government and governing, and that you shouldn't be using it as a comparison in your argument.

Good government is hard, but it's certainly better than a corporation that is legally obligated to put profit ahead of anything else.


Corporations are not legally obligated to put profit ahead of everything else. That's a bad myth that refuses to die. There is absolutely no substance to that claim.

There is no legal obligation to maximize shareholder value.


I don't know of anyone claiming it's a legal obligation. It's a natural obligation, and it's worse.

The shareholders want profit maximised, and with that end, decide upon the board of directors, who decide upon the CEO. If the CEO does not maximise profits, the CEO will not remain the CEO. Therefore, the CEOs of (publicly-traded) companies are obliged to maximise profits – those who do not feel such an obligation are not CEOs.


Literally two posts above yours, the one your parent is replying to, are the words “legally obligated to put profit ahead of anything else.”


Hmm. I could argue that technically there're sometimes contracts with investors, but that's not about public trading; they probably just didn't understand where the obligation comes from.


To clarify: I don’t believe that companies are legally obligated to maximize profits.

I do believe that there are people who claim that companies have that legal obligation, which is what you said you’d not observed.


It's odd to claim companies are obligated to maximize profit in a thread about Amazon, whose retail operation isn't profitable and basically exists because Bezos hypnotized investors into giving him free money forever.


Sure sure, you know what I meant.. Legally in the sense that for _most_ companies, if they don't prioritize profits, they can potentially face shareholder lawsuits, or management gets ousted and replaced by the board, etc..


I'd hardly call America a country with a governmental system that's representative of the people


There's nothing new about the US not being united. The Democrats dispute every election they lose, just as they did in 2016. There is nothing new about it. The US has rarely been united throughout its history in fact. It's borderline a fluke that it has survived this long as one nation.

And if you think it's bad now, it's going to get dramatically worse yet. The largest groups that make up the US today, that dominate its politics and culture, have absolutely nothing in common with eachother and will grow further apart as the years pass. The rancor will get much worse. The populism will get worse. The end result is obvious and unavoidable (and I'm not talking about civil war, that's a redneck fantasy; it's tyranny, oppression, endless strife, and ever worsening dysfunction as the Feds try to contain the unspooling and get ever more paranoid).


What about starting with the premise that "a successful corporation offers goods or services people want for less cost than competitors" whereas a successful government organization "exhausts their budget every fiscal quarter and successfully demands more". Which is doing more good for the people? I've worked for both and know which I'd choose.


Because someone will soon realise that "a successful corporation offers goods or services people want for less cost than competitors" is a great reason to introduce slave labour to increase efficiency. Gig economy without employment rights and stopping unions is just a step towards that.

Also "exhausts their budget every fiscal quarter and successfully demands more" applies just as much to corporate projects. And given we gov agencies rarely can solve the whole problem, why expect them not to exhaust their budget?


A successful corporation performs its mission smartly and reliably.

This may or may not include specified behaviors, tasks, growth, marketing, sales, profits, goods, services, employees, competitors, etc.

Even corporations without any shareholders are common, found in the non-profit sector, but you do need corporate officers regardless.

Would it be better if there were a couple non-profit corporations with one or two million employees each the size of Amazon or Wal-Mart, to go along with what we have now?


I don't see any reason to accept either of those premises. Empirical evidence says you're 0 for 2.


If you think profit motive, rather than ethics and benefit to society, should control prisons, the provisioning of healthcare, or the education of citizens, there is no middle for us to meet on.


The right-wing (libertarian?) belief here is usually that doing things for the benefit of society doesn't actually benefit society, because irony always wins.

I don't know if this is true, but you'll only talk past each other if you don't acknowledge it.


What do you mean by "get this big"?

Governments aren't defined by a market cap, but rather by the services they provide to their citizens.

Consider that a private company's only goal is to enrich its shareholders, and they have no responsibility to the people or places around them. They are only accountable to their shareholders and the government.

A governments responsibility is solely to its citizens who also control it by vote.

The bigger your biggest companies are, the more powerful your government must become to keep them in line - to ensure they don't break the rules. If you want a small government that is able to retain order and fairness, you must also limit the size of the companies within its purview.


That's a pretty narrow definition of a government. I hardly think that's been the case for most of history and I don't think that's actually the case in the majority of nations to date, even at the surface.


Curious what definition you would use? Beyond the obvious, monopoly on the use of force.


"If you want a small government that is able to retain order and fairness, you must also limit the size of the companies within its purview. "

Why does the government needs to be big (in size?).

It just needs to be strong enough and really connected to its people it represents. Then also a very small country (with a small government) can set up and enforce clear rules on multinational companies, doing buisness within that country.

The rules just need to be simple. If they are complicated, it just means, those with the best lawers will win and they are usually working for the corporations.


Strength only comes in numbers.


Not really.

With numbers come also internal struggles, that weaken the whole system.

Look at switzerland or norway for example. They are small in numbers, but don't get really screwed by big corporations either.


I suspect that's in large part due to their interconnectedness with the European Union. Neither are Schengen countries, or Eurozone countries, but they both participate in the Single Market - and Norway is a full participant in the EEA. [1,2]

Roughly speaking they coordinate on all major rules and policies and practices with the entire rest of the EU and therefore are effectively part of the EU for regulatory and trade purposes.

The UK on the other hand, obviously just wrapped up its Seppuku process of leaving the EU, and we're already seeing the relative increase in their being taken advantage of by corporate interests due to their much weaker position.

Switzerland and Norway take advantage of the power of the EU to push back on corporate interests, and the UK is getting kicked around as its negotiating power just went down by a factor of 10.

[1] https://ec.europa.eu/trade/policy/countries-and-regions/coun...

[2] https://ec.europa.eu/trade/policy/countries-and-regions/coun...


I don't think the "responsibility" part is all that important. There are many points about it that can be argued, but I think the more important part is means.

Private companies' only effective means to do anything are to produce a product that people freely choose to buy and attract people to work for them (absent a few rare exceptions).

Governments have effectively unlimited means to compel people. They can spy on anyone, fine them, throw them in jail, kill them, all for as much and as long as they feel like.


Governments are defined by the populace and land they have sovereign authority over, not the services they provide. That's not terribly different from a corporation being defined by its assets and employees


Warmer... but not quite. Governments are defined by a monopoly on force. Whoever distinguishes "murder" from "homicide" is the government, and that government's territory stretches as far as those definitions are in effect.


A corporation that didn't take its customers demands into account would be quite likely to fail. There are many governments that continue to exist by enriching and providing for a small segment of society, and uses force to suppress the demands of the rest of society. A corporation generally doesn't shoot dissatisfied customers.

Even in relatively liberal democracies, governments are clearly more beholden to forces other than citizens and their vote. There's a reason why US governments did little to respond to massive BLM protests this summer, as government viewed its responsibility as more aligned to police unions than citizens.


> A corporation that didn't take its customers demands into account would be quite likely to fail.

Without a government to enforce monopoly rules, it'll just aggregate all its competition into one big blob, and you won't have any choice. Efficiencies of scale mean there's a natural pressure towards consolidation. The terminal state is always one blob that owns everything.

Once they do, they can smash any new upstarts, by undercutting prices, or by just buying them too.

> A corporation generally doesn't shoot dissatisfied customers.

Sure does shoot dissatisfied union leaders though [1] and enslave children to farm cocoa [2], and take down a democratically elected government kickstarting a 36 year long civil war [3]. Also substantially all of the trans-atlantic slave trade [4, 5].

These things were all allowed to happen because the governments in those respective jurisdictions weren't (and in the case of child slave labor, aren't) strong enough to stop them.

The idea that "a corporation generally doesn't shoot dissatisfied [people]" is a privileged western position to take based on the current system working pretty well. In places that have weak government, your statement simply does not hold.

[1] https://prospect.org/features/coca-cola-killings

[2] https://www.washingtonpost.com/graphics/2019/business/hershe...

[3] https://www.umbc.edu/che/tahlessons/pdf/historylabs/Guatemal...

[4] https://www.britannica.com/topic/East-India-Company

[5] https://dutchreview.com/culture/history/voc-dutch-east-india...


> Without a government to enforce monopoly rules, it'll just aggregate all its competition into one big blob, and you won't have any choice.

Thats not really true. There are tons of industries out there that are highly competitive, and are not aggravating into a monopoly, and those industries are highly competitive without much action from the government.

Sure, there are some industries that have huge network effects, such as telecom, that have a tendency towards monopolies.

But such industries are not the rule. There are instead many industries where monopolies are not forming, competition is working on its own, without the government doing much to enforce that competition.


Do you have some examples out of curiosity?


Like almost every single major market where people spend a large percentage of their money on?

Are restaurants a monopoly? Obviously not.

Cars? There are lots of options for cars

grocery stores? There are certain some big players, but the 10 corner stores, target, safeway, and whole foods within 5 blocks of where I live show that it is not a monopoly. MAYBE you could argue geographic monopoly for grocery stores, in certain limited exceptions in a few small towns, but that is not the vast majority of people.

Housing? There are 10s (or Hundreds?) of millions of people own their own home, or rent it to others. Clearly That is pretty competitive

Lets now pick some random things that I see within eyesight of me.

What about refrigerators? There are multiple refrigerator companies.

Furniture? Probably a lot of companies make furniture.

What about shoes? Clothing? There are lots of clothing companies.

And before someone says it, yes I am sure that every example that I gave has some big players in the market.

But my main point is that I simply do not consider the existence of some big players in a market, to be anywhere even close to the same thing as a monopoly or similarly non-competitive market. There is a huge gap between those two things.

The only major exception to all of these examples, is some of the new tech companies that have significant network effects in winner take all markets. Sure, maybe there is an argument that Google is getting to the point where it almost has a monopoly on ads.

But, just looking around my room, and looking at the main things that I buy in my life, which is food, shelter, transportion, and clothing, it seems pretty clear that most of these things have lots of competition, even if there are some big players in these markets.

That is unless someone is going to make a silly argument that the only markets that could be considered "competitive" are ones in which there are 10 thousands small businesses of equal size or something.


I mean, all of these exist in regulated markets that have antitrust regulations. Mergers simply would not be approved. This is a function of the system working as designed.

The trend however is clear.

It's extra clear in a market like air travel. Just two decades ago the US domestic airline market was actually competitive until...

1. 2001 saw TWA fold into AA.

2. 2005 saw America West fold into US.

3. 2008 saw ATA fold into SouthWest.

4. 2008 saw Northwest fold into Delta.

4. 2009 saw Midwest fold into Frontier.

5. 2010 saw United fold into Continental to form "United".

6. 2010 saw AirTran fold into SouthWest.

7. 2013 saw US Airways (and by extension America West and TWA) fold into AA.

8. 2016 saw Virgin America fold into Alaska.

When the government is asleep at the wheel, consolidation happens. The only reason the Big 4 aren't the Big 3 is because of regulators.

Out of your identified markets, the trend towards consolidation is very clear - except where no meaningful economy of scale efficiencies can be realized (such as real estate, or taxis).

Cars, for instance, consolidated to such an extent that only 14 car companies control 54 brands [1]. Again the only reason there isn't more consolidation is because of regulators.

Fridges are another great example. The market has seen huge quantities of consolidation, and likely the only reason it has hasn't progressed further at this time is because of regulators. [2]

You're mistaking the system working for it not being there at all.

[1] https://www.visualcapitalist.com/14-companies-control-entire...

[2] http://www.appliance411.com/purchase/make.shtml


> It's extra clear in a market like air travel.

Sure, that is a market with large amounts of geographic network effects. I already said that markets with large network effects could have competition problems.

IE, with air travel, on any given route between two cities, there might only be 1 or two airlines servicing it. So yes, thats a problem.

Most things that people spend their money on do not have much network effects, so my original point stands.

> to such an extent that only 14 car companies control 54 brands

So not a winner take all market then? Got it. I already said that it would be ridiculous to claim that a market would need to have 10,000 companies of equal size, in order to be considered "competitive".

So yes, I consider the car market to be fairly competitive, and not one where you only have "no choice".

> Fridges are another great example.

You just posted a link that shows that there are a bunch of competitors, and that it is not a winner take all market.

So I stand by my point that neither cars nor fridges are in any way similar to something like internet service, where someone might only have 1 or 2 choices, or something like the Google ads business, where Google has a huge amount of power in the market that is no way comparable to the fairly competitive car market.


I posit these markets only have many players because regulation prevents their consolidation.

Cars went from 54 to 14 establishing clear directionality and benefit. It's not going from 14 to 1 only because of laws against further consolidation in the space. Regulators would simply deny their request to consolidate further. Stopping at 14 isn't some magical constant or some natural end state.

My point is that the natural direction in each of these markets is consolidation, then at a point it hits a dead stop. Why is consolidation only useful up to a certain threshold? It's not. Regulation steps in and keeps it competitive.


> only because of laws against further consolidation in the space

No, because these markets don't have some huge geographic network effect.

The markets are pretty different than something like home internet service.

The traditional example being that of water pipes, where there is zero benefit to laying the pipes twice to a house.

You should be able to see how a situation where laying the pipes twice to a house is pretty different than a situation where there absolutely could be benefits to another car company being created, to manufacture new cars.

> Regulation steps

I am not sure how you can claim with with a straight face, that anti-trust laws/regulation is being strongly enforced these days, and that this is the reason why most industries are not turning into monopolies.

Anti-trust law isn't really enforced even in obvious cases where it should be enforced these days , and yet I see a world where there is lots of new companies entering markets, and lots of competition, in most markets, despite regulators failing to enforce regulation in the exceptional and rare cases where it should be doing so.

It is quite clear that regulation is not stepping in, even in the obvious cases. So no, I do not believe that the non-existent enforcement of regulation is doing anything. Instead, we are living in a world that has lots of competition, despite the fact that the regulators aren't doing anything even in the blatant and exceptional cases where it should, such as in telecom/internet/app stores/ect.


> I am not sure how you can claim with with a straight face, that anti-trust laws/regulation is being strongly enforced these days, and that this is the reason why most industries are not turning into monopolies.

As I said, my analysis applies to companies that have demonstrated economies of scale.

Mergers are rejected all the time, and further, you can't discount the mergers that weren't requested in the first place because of the regulators.

I would say in the US mergers tend to skate through, but in if that company operates in other jurisdictions they need approval from all global regulators, and the EU has no such objections to saying no.

You haven't posited a theory at all for why consolidation is good up to 14 players in the automotive space but 13 is just a bridge too far. It's not. There's external pressure. Competition is bad for companies because it reduces margin. Consolidation removes competition and improves margins. That's just fact. Companies don't care about capitalism, competition or free markets. They care about making more money.


> Mergers are rejected all the time

I really would not consider the current situation to be one where regulators are doing strong enforcement of anti-trust law.

Regulators are really not doing much regulating right now, on the anti-trust and anti-competition front, and regulators not doing much regulating in these new markets where they definitely should be.

I am not sure how you could possibly look at the current state of some of these rare expectations of monopoly behaving companies, and claim that regulators are doing their job.

> I would say in the US mergers tend to skate through

Well then this concession is good enough to support my point.

> You haven't posited a theory at all for why consolidation

Well I don't need to. All I have to do is point to the existence of lots of markets that are competitive, and point out that regulators that aren't regulating. The reason doesn't matter as long as I point to the clearly true fact that regulators aren't doing much regulating in some of these markets.

But, one possible theory is that consolidation also reduce competition, and can cause companies to stagnate, and can reduce innovation in that market. You would have to argue that no startups ever could succeed in the face of "scale" (something that is clearly not true. Startups suceed all the time), if you are going to argue that scale is such an overwhelming advantage that inevitably causes every single company in that market to join together.

Also, different companies run differently, and this can give them advantages in some things, and disadvantages in others, allowing them to overcome scale problems, due to the advantage/disadvantage of merely being different. Heterogeneity in companies allows them to target niches and stay in the market.


I’m sorry you’ve made a very uncompelling case for me. You fail to address the directionality inherent in all my data preferring to instead point at the current state as though it’s terminal and natural. I just don’t see it that way. Thanks for your perspective however!


I mean, you already conceeded that the US isnt doing much enforcement or regulation of competition.

So that already establishes the point.


My point was that once you reached a certain scale the US regulatory environment is less relevant than the strictest regulatory environment in which you do or hope to do business. It’s not sufficient for Ford and GM to merge with only the US gouvernements blessing as they do business in Europe and the EU would never permit it. They’d need sign off from the EU, US, CA, AU, CN, etc.


> the US regulatory environment is less relevant than the strictest regulatory environment in which you do or hope to do business.

I would really recommend that you become more informed on the issue of EU anti-trust enforcement. I just did a bunch of research myself.

Here is a source from quoting the EU president himself.

https://www.reuters.com/article/us-eu-competition-juncker/ju...

"Juncker said the Commission had only ever blocked 30 mergers and approved more than 6,000."

https://www.jonesday.com/en/insights/2020/06/eu-court-raises...

Source showing how weak EU anti-trust enforcement is

After doing more research, is clear that the EU is doing much less enforcement against merges than even I previously thought, and I am now going to claim that the EU regulators aren't doing much enforcement either.

Really I am quite surprised at how little the EU is doing, and should have looked that up much earlier, instead of taking your initial claim at face value.

Furthermore, I can only find a single example, in the history of EU anti-trust law, of the EU blocking a US merger. And that was in 2001 regarding a GE acquisition.

If there is only a single example, in the history of EU anti-trust law, of the EU blocking a EU merger, a whole 20 years ago, then it is pretty clear that the EU is not doing much enforcement against US mergers.

So my point stands. You concede that the US is not doing much enforcement of anti-trust law. And the fact that the EU has only ever been successful in doing so a single time, 20 years ago, means that the EU is pretty irrelevant to this conversation as well.


> Really I am quite surprised at how little the EU is doing, and should have looked that up much earlier, instead of taking your initial claim at face value.

Again, the number of blocked vs approved isn't particularly relevant. What matters is also the number that weren't tabled in the first place, and obviously, the number of things that didn't happen is a particularly challenging set to count. Companies aren't fond of public failure, and so they'll try and suss out whether regulators would be amenable to a merger before making it public.

6,000 vs 30 is a meaningless metric, because 6,000 small companies merging into 3,000 small/midsize companies isn't relevant to this discussion as it doesn't do much to alter the competitive landscape. 30 mega-caps merging into 15 giga-caps is what I'm talking about.

I'm not saying companies should never merge, that's fine, it's in their competitive interest to do so. Mergers are good for companies because they reduce competition and improve margins.

Again, what you haven't explained is why a small company merging into a small company is advantageous, a mid size into a midsize is advantageous, but a giant into a giant just wouldn't ever work. Of course it would work, the same dynamic continues to exist. Regulators are why.

T-Mobile just acquired Sprint, right? So we know there's certainly an advantage on the business front to consolidate these businesses. So why doesn't AT&T buy T-Mobile to form AT&T&T? Well, they tried in the early 2010s and the DOJ filed suit is why. [1] Further AT&T had to pay a huge amount of cash to T-Mo when it all unwound.

[1] https://som.yale.edu/sites/default/files/ATT%20-%20T-Mobile%...


> 6,000 vs 30 is a meaningless metric

Even if you think that, the metric of only a single american merger ever being prevented, and it happening 20 years ago, is still pretty relevant.

If the regulators in Europe have only blocked a single merger in America, ever, then European regulators are simply not relevant to the conversation, and you have already conceded that American regulators aren't doing much.

You cannot handwave away the true fact that the EU has only stopped a single American merger, one time, 20 years ago. And that this is pretty good evidence that European regulators are not doing much to prevent American mergers.

> T-Mobile just acquired Sprint

Huh. And I guess European regulators didn't do anything about that, did they? In the clear and obvious cases of geographic network effects in the industry of Telecom, which I have already stated is one of the few exceptions where regulation is definitely needed (Telecom, has huge geographic network effects. It is the same problem as internet, or electricity, or water pipes, and I have already said that network effects are the one major area that consolidation will definitely happen), we see that European regulators didn't stop such a clear an obvious thing that should have been stopped.

> 6,000 small companies merging

Well, in one of the cases of large telecoms companies, such as t-mobile/sprint we see that it wasn't blocked!

> so they'll try and suss out whether regulators would be amenable to a merger before making it public.

Well they didn't stop the clear and obvious example that you just brought up regarindg T-Mobile/sprint. Looks like European regulators are doing much of anything.

So no, European regulators are not doing much of anything at all, to prevent American companies from merging, using an example that you brought up.

> Well, they tried in the early 2010s and the DOJ filed suit is why

As I said, before, businesses that have huge geographic network effects are one of the few exceptions where there is a huge advantage to consolidation. But even IN these clear and extremely obvious cases, only sometimes will regulators take action. But sometimes they won't either.

The fact that nobody blocked the t-mobile/sprint situation is clear evidence that regulators aren't doing much to stop mergers, even in the rare and obvious cases where they should step in.


As a practical matter, without government to to enforce contracts and protect IP, most of the monopolies we've seen over the last ~120 years or so would never have existed. There would not have been much to MSFT if software piracy were a nonissue at the corporate level.


Without rules I think you'd see a lot more violence. They'll get their way domestically, in the same way large enterprise has leveraged violence the world over to get their way.

Someone has to have a monopoly on violence or you're going to have a bad time.


> A corporation that didn't take its customers demands into account would be quite likely to fail.

Meeting customer demands is only one way to compete. A better facebook is going to still have a hell of a time not being out-competed by facebook. Likewise with amazon sometimes throwing its weight around to take a loss to undercut competitors until they starve.


Consider that politicians' only goal is to get re-elected. While the rare exception may exist, that's also true of companies. While governments are accountable in theory, that rarely holds true in practice. I don't think that a "bigger" government, id est one with more regulatory oversight, would help; rather, use the existing court system to enforce what we have. If we lack political will to enforce the existing measures, adding more will not help. A government need not be "big" to have effective court systems and pass some rules on what certain companies can and cannot do.


Monopoly rules only exist and matter because of the government. It's pretty obvious that even with them, there's a real pressure for consolidation (and that's efficiency of scale).

The natural state of a company is a monopoly. Once you are a monopoly, you don't need to worry about getting "re-elected" any more than a despot does.

The free society exists only in the space between these two clashing titans.


One of the ideas behind federalism was that government / the state need not have a monopoly on everything.

Corporate monopolies usually only persist due to two reasons: regulatory barriers or technological stagnation. Both are solvable.


If not for regulatory barriers, do you really think Bell Systems would ever have lost its monopoly over US telecoms?


It's always hard to talk about history that didn't transpire but yes, due to technological change similar to IBM.


But they controlled all the phone lines, and hence all the broadband – they'd only be ousted when 3G came along, and even then would they really have?


Sure regulatory capture can entrench interests, but there's no reason to believe that in the absence of regulation one big company wouldn't aggregate every major market and just destroy all competition.


"A governments responsibility is solely to its citizens who also control it by vote"

And most Western governments are now abdicating this responsibility in the name of political ideals and the stated notion that non-citizens have the right to demand a place in the nation of their choosing.


> And most Western governments are now abdicating this responsibility in the name of political ideals and the stated notion that non-citizens have the right to demand a place in the nation of their choosing.

Nobody is doing that. However, I'd suggest that even if they were, it wouldn't invalidate anything I'm saying.

Non-citizens are permitted to immigrate under various circumstances, defined under naturalization law. Sometimes that's on the basis of being refugees. Sometimes its on the basis of skills and needs. Sometimes its granted in the face of exigent circumstances.

In the case of the DREAMers, it's based on the notion that if you're brought into the country as a toddler, then you didn't intentionally commit a crime and the fair thing to do is to let you remain - in no small part due to the huge role these folks play in the economy. The parents who committed those crimes are not granted any sort of amensty.


That's not what national total wealth refers to. It refers to the wealth of all citizens.

> National net wealth, also known as national net worth, is the total sum of the value of a nation's assets minus its liabilities. It refers to the total value of net wealth possessed by the citizens of a nation at a set point in time.

Given that multi-national corporations exist, it seems obvious that companies will have greater wealth than nations.


> Given that multi-national corporations exist, it seems obvious that companies will have greater wealth than nations.

That doesn't follow because every non-totalitarian country has multiple corporations operating in it, in most countries a much larger number than the maximum number of countries a corporation could possibly operate in.


> Bonus question: Why should governments be allowed to get that big?

I would argue that most of our current problems are happening because our governments are small, ineffective, and corrupt. I would prefer big, effective, smart, and transparent governments that can take decisive action any day of the week. I'd go so far as to abolish state governments entirely and split their powers between counties and the federal government; they were made for a time when our communications were limited by the speeds of our fastest horses.


They were made for a time when we were not so poorly educated that we trusted leadership to people so far away, with so little in common with ourselves and our way of lives.

I tell you what, though. You design an effective, smart and transparent government and I'll never say a word about how big you would like it to be.


> They were made for a time when we were not so poorly educated that we trusted leadership to people so far away,

How do we define 'far away'? I can have a face to face conversation with someone at the opposite end of the country with near-zero effort.

> with so little in common with ourselves and our way of lives.

I strongly disagree with this. Partisan politics try to paint people from different regions of the US as being wildly different, and I flatly reject this notion. I've lived in urban, rural, and in areas separated by thousands of miles. Americans are far more alike than different. There are the same (minor) cultural differences within the average state as between states on opposite ends of the country.

> I tell you what, though. You design an effective, smart and transparent government and I'll never say a word about how big you would like it to be.

I don't have all the answers, but I would start by outlawing the bribery of public officials via campaign donations, and I'd put the legislative process in version control.


small and corrupt, so let's make them bigger and corrupt? How much do you think the government should forcefully take from its citizens to get bigger?


I mean, that's not what I said at all, and then I see you're breaking out the old 'taxation is theft' sawhorse.

Personally I'm a 'taxation makes civilization possible' man myself, and I find that the 'taxation is theft' people rarely make meaningful contributions to society.


If the US hadn't dropped the ball on enforcing existing antitrust laws in the 80s and 90s, we wouldn't have to ask. Perhaps many more regular people would own productive enterprises, and wouldn't be looking to government to address inequality.

Now that both corporations and government are so big and intrusive that they're somewhere between a nuisance and prohibitive toward small-scale enterprise, we should at least think about ways to sic them on each other.


The retort to your bonus question is that the government doesn't get to "spend" its GDP. Although the counter-retort is to bring up government revenue instead, where Amazon instead slots in between Mexico and the Netherlands.


Neither have to be that big. If something's going to be so big and pervasive into people's lives though, then I'd rather be able to have a democratic say in a government than the Shinra Electric Power Company.


Governments exist as a collective to the public to do what one individual cannot do on their own.

Corporations exist to enrich shareholders and nothing more.


> Corporations should never be allowed to get this large.

Ok, I'll bite. Why? It's not like there's some natural law against it, so you need to provide an argument for why you think they shouldn't.


The obvious argument is the adage that "If a company's only goal is to grow at any cost it is not a company. It's a cancer." Secondary item is that a company of this scale has the ends and means to ward off any competitor and eventually set the wages for an industry. Companies scaling to this size is evidence that the taxation system is too lax and allows money to be funneled out of the loop.

Think of it like a pool pump that has sprung a leak. It keeps sucking in but not pupping out into the pool, Amazon is amassing this money by NOT spending it on the economy. Eventually your pool will be stuck at the lowest line of the pump inlet.


> Amazon is amassing this money by NOT spending it on the economy.

Quite incorrect on this point, Amazon has pretty small cash reserves compared to peer tech companies. Even then, if Amazon were merely putting that money in the bank, where is it going? It's getting loaned out to other companies and consumers, who are spending it, investing it, etc via fractional reserve banking.


> Amazon is amassing this money by NOT spending it on the economy

as the sibling comment notes, amazon is not amassing money. rather, amazon has amassed value.

you might want to familiarize yourself with what a corporate valuation is, and means.


Amazon is amassing money by transforming the world and increasing efficiency. Everyone is richer, it's not a zero sum game.


Why is increasing efficiency always net good?


Because we get more than we had before. As costs go down, the risk of innovation goes down, we're able to be more responsive, able to do new things. People are able to have more variety to meet their individual needs and preferences.

In short we get more or work less and the overall quality of life for everyone increases.


That's not universal. Good example here https://en.wikipedia.org/wiki/Jevons_paradox



It's very hard for a corporation to get large without explicit or implicit government support. Truly competitive markets do not allow monopolies to develop in the long-term.


I just thought of a new concept. I call it 'monopoly'. I'm going to write a book on it and sell it on Amazon.


It has 1.3 million employees and employs a great deal more through its distribution partnerships, sellers using Amazon storefront and so on. The amount of folks who rely on Amazon for their living is probably comparable to some of those countries you listed.


I don't get the comparison here tbh. The valuation of of AMZN is based on assets + future time-discounted dividends. While, those wealth figures for Saudi Arabia are just assets. After all Saudi Aramco, which is mostly state owned, is worth about 1T.


Market Cap is stupid.

What's the value of 1 million shares of Amazon stock? If every single share of Amazon stock went on the market today, would it be worth share price * number of units? Hell no.


I would say in terms of anti-monopoly, that there is some natural cutoff that companies are forced to split. For instance, AWS and Amazon can easily be two separate companies as the missions and revenue streams of each are vastly different.


> Corporations should never be allowed to get this large.

This is partly why I left Google.


Don’t compare revenue to GDP. Especially for a low margin business.


I’m glad Amazon is larger and more powerful than most nation states.


That's the equivalent of saying "corporations should be limited in what services they provide and to how many people". And I disagree with that.


It's equivalent to a lot of different sentences. Any given market has a maximum size, so if you want to limit the size of a corporations' market share, you are absolutely limiting "what services they provide and to how many people". Or are you totally for monopolies?


> Corporations should never be allowed to get this large.

Countries either. Why did we allow it?


First, Amazon isn’t even worth as much as the oil under Saudi Arabia, second, why is it better that murderer Mohammed Bin Salman controls that much wealth than Jeff Bezos?


Why should a global business never exceed the GDP of a 4 million person nation? I don't see any inherent connection.


I think corporations should get absurdly large.

You know, I’m saying things without substantiating them. No offense, but anti-Corp is cool these days. Virtue signaling without thinking on one’s own.


Being pro too large to fail corps has always been suspicious.


Another thing I find interesting is that Amazon's main business is so common that there's a single word for it: retail. They're just yet another middleman between distributors and consumers. Not long ago, a lot of the business world thought Walmart was the indisputable retail king. Amazon proved there's still room for growth in retail.

Will this simple thing called retail produce yet more trillion dollar companies, or is it running out of gas? Will there be an Amazon killer? History suggests yes.


retail IS the economy.

Sure, you can pump money into building fighter jets and aircraft carriers, but those don't last long, nor are they helpful for economy in the long term.

In the long term, the only backbone of the economy is making and selling things to people that they want, a.k.a retail.


Some companies are moving towards selling directly to consumers, especially if they have a brand to protect. Nike is pulling back from retail a bit and focusing on their own website and app to promote and sell their products.

The flip side is Amazon has empowered a lot of smaller manufacturers to get nearly direct access to consumers. Especially Chinese firms but even some small American companies have benefitted from the huge base of customers Amazon gives them access too.


What should kill Amazon is public protocols and fast cryptocurrency transactions.


Yeah - the man is 57, and at this point does NOT have to work anymore...probably for the rest of his life.

Looks like he still intends to run his philanthropies, Blue Origin, and the Post, but after the type of run he has had, he's probably taking some more free time while he's healthy.

I try not to fall into the "cult of personality" trap, but Amazon is where it is _because_ of Bezos, and it'll be fascinating to watch how the transition plays out with the Jassy era.


Bezos's net worth was $12 billion after Amazon's IPO in 1997. Him and a dozen generations after him would be set for life on that much wealth. Whatever the reason for stepping away might be, it's definitely not money.

As a company Amazon is definitely too big to fail at this point. Its fate will probably be like Google's after Page/Brin/Schmidt stepped away. In the worst case it will start to fade away in another decade or two.


> at this point [he] does NOT have to work anymore...probably for the rest of his life.

that was already true a long time ago, you don't need to be one of the wealthiest people on the planet before you don't have to work anymore.


Yeah that was true by the time of his 1999 interview on 60 minutes, when the interviewer joked about him driving a cheap Honda:

https://www.news.com.au/technology/innovation/this-jeff-bezo...


With his wealth he doesn’t need to work anymore since a long time. See e.g. here: https://mkorostoff.github.io/1-pixel-wealth/

In my opinion there is hardly a justification or a _need_ for an individual to own billions. But I think we haven’t found a good way to redistribute money, apart from billionaires self-pledging to give their wealth away.


I think you pass the point of not having to work somewhere prior to 130B net worth.

I'm worried about what happens to Amazon with Bezos gone. A good outcome would be something like Apple and Tim Cook. A bad one would be Microsoft and Ballmer, it will take a while to see which type this ends up being.

Either way losing Bezos as CEO is a bummer.


Don't know, but I like Gates better since he stepped down as MS CEO and brought positive change to more unfortunate people's lives. Maybe Bezos would do similar things?

I don't like the press release, it keeps repeating Amazon every sentence. It's a tiring read, much Like Andy Warhol's repeating patterns. That alone pretty much says a lot about the current Jeff Bezos.


You raise a great point. I did not like Gates the CEO but I deeply respect gates the Philanthropist. We can only hope Bezos turns out the same. I wonder how one could change the world with 130B dollars.


"...probably for the rest of his life."

Ya think?


If he buys a house in SV, he may end up bankrupt


Replace probably with "there's a chance" he won't have to work for the rest of his life....

Assuming he has managed to figure out how to live forever ... at some point this wealth would get depleted.


“probably”?


> probably for the rest of his life. At a net worth of $1 billion and assuming he lives to 100 that is $23 million dollars a year to spend, which reasonably, he could only spend around $5-10 Million if he tried.

He is worth what, $150 Billion? By the fall he probably will be.

He could find a group of 10,000 people of the same age, spit the money evenly and each person would have $340k per year, a large enough sum to reasonably travel all year long around the world for each person never working agin.

Nobody should ever have a $1B worth.


Why would you give that money to worse allocators of capital? He's generated 1.3 million jobs. How many jobs would you sacrifice in order to limit Bezos to whatever wealth cap you think is appropriate? By definition you will sacrifice them, so the question is at what cost is it too much and how much money is too much money? Also who decides that, is it you?


The demand for products has generated 1.3 million jobs. It's a fallacy to think the jobs wouldn't exist without this company or this billionaire.


How many companies has Amazon out out of business?


How are you measuring "efficient allocation of capital"?

Amazon has been very successful at squeezing "efficiency" out of their employees, where "efficiency" is defined largely as abusive conditions and poor wages. While they may be a large employer in raw numbers, vast numbers of their employees depend on public assistance. UPS, USPS, and FedEx seem to pay consistently higher wages. And on top of that, like most "supermassive" companies, they are very "efficient" at dodging taxes.

Yes, this is "efficiency" in the financial sense, but it is by no means net positive at the societal level.

https://www.seattletimes.com/business/amazon/amazons-turnove...

https://www.ttnews.com/articles/amazon-thrives-fedex-deliver...


> Nobody should ever have a $1B worth.

How does this work? Forced sale of assets? Who determines the market price of the assets, if they’re not highly liquid?


When you get issued stock options at a company, you immediately become liable for taxes on them, since they are treated as income. This is true even if there is no public market for the shares at that time (something that caused headaches for many early dotcom stock option grantees).

It's is an obvious precedent for taxing somebody who has "received" wealth via the route that Bezos has done.


> When you get issued stock options at a company, you immediately become liable for taxes on them, since they are treated as income.

This is false, right? It's only taxable on exercise. That or I know 1,000s of people at major companies that owe back taxes.


In the 1990s, I knew dozens of people who faced major financial problems because they immediately owed taxes on options they had just exercised, on shares that were not tradable. These were just regular developers (or in some cases, shipping crew), and they didn't have $50-500k sitting around to cover taxes like that.

Maybe the rules have been changed since then? I do know that by the early 2000's there were financial services companies offering wierd loans to help cover the taxes (obviously using the stocks as collateral).


"they immediately owed taxes on options they had just exercised"

On exercise yes, but not on issue. I think you're mixing up people buying their options (exercise) with issuance of the options.

No taxes are owed at grant or vest on options, whether NSO or ISO.

Upon exercise (buying - regardless of whether there's a sale) of NSO a tax is owed on the spread between the FMV (usually the 409a valuation, if pre-ipo) and the strike price at grant. This can be considerable and I'm sure is the tax event you're thinking of.

Savvy employees with a cooperative employer often exercise at grant time -- before the options vest -- writing a check almost immediately after hire. This is an early exercise. If this takes place before the value changes (before the board updates the 409a valuation) then there is a taxable event but the spread is $0. The employee then follows up with an 83(b) election to notify the IRS that they wished to be taxed now, rather than later at vest, which ensures that income tax on the spread is never paid. It all becomes regular capital gains.


This is the difference between RSUs, NSOs, and ISOs. ISOs don't make you pay taxes until you exercise it (a qualifying event), which means you actually took this piece of paper and converted it into tangible value. I'm not sure how they could have exercised it and not had it turn into cash (perhaps their company got acquired and they got options of another non-IPO'd company?).


Let's put it like this. The year after I exercised my one and only set of amzn stock options, I owed US$43k in taxes based on their nominal value. The stock was not publically traded at the time, and I had to find savings to cover the tax bill. I retained the piece of paper and started selling later that year after the IPO. At least one other early hire at amzn owed a lot more than this.


Yeah - options are taxed on exercise, not on grant (that’s the dispute with your original comment).

Also, you’re taxed on the spread at exercise between the strike price and the fair market value at the time of exercise.

If you’re able to exercise when the shares are granted (which early employees can often do by early exercising unvested shares) then there is no spread and there is no tax (at time of exercise, you still pay tax when you eventually sell the shares). Doing this and filing an 83b election with the IRS is important for people joining a startup where they hold lots of equity that’s valued near zero.

It’s even a little more complicated than that if you get ISOs since you can exercise some of them tax free until you hit AMT (but AMT has not increased over time so this is less useful than it used to be). NSOs don’t have this ability.

RSUs are different and you do get taxed on grant and some are withheld to cover (FB started this and they’re colloquially called FB-style RSUs). This is a relatively recent invention that started because private companies with high valuations had options with strikes too expensive for normal employees to exercise prior to the mandatory ten year expiration. Also old employees who held the option contracts wouldn’t be able to pay the exercise tax on the spread you mention and would hit the 10yr expiration (at which point they need to make a loan shark deal or risk floating a lot of cash). This used to not be an issue because companies didn't stay private this long. With RSUs employees don’t have to worry about any of this, but they lose more on grant to income tax than they could by exercising and holding options optimally.

RSUs aren’t strictly better though because if you can exercise options you can hold the stock for 1yr and get long term cap gains which is 15% up to 400k and 20% after. This is a lot more potential upside than just getting hit with income tax. Though in CA you still get hit with a large percentage state income tax on it anyway. (13% after 1M I think).

All of the above commentary is unrelated to a wealth tax (or capping net worth) which I think is dumb policy.

This grew into a kind of long comment, but if you’re dealing with equity it’s worth learning this stuff for yourself since leveraging equity effectively is probably the best way to actually get wealth in a timeframe shorter than a lifetime of index funds investing.


What did you exercise them to do other than sell?


I only know Canada where one owes taxes when an event occurs. Being issued stock is not an event. Exercising options for stock is an event.

IANAL nor an accountant and this is not financial advice.


How about land? IP? Or a private company? Surely, only people that get issued options aren’t subject to a $1B max.


no need to set a max. Just set the marginal rate so high that earning (or, if a wealth tax, owning) more than some amount becomes pointless.


The question is how to determine the value of non liquid assets in order to implement a maximum wealth tax.

Suppose I own land or a private company or a collection of copyrights that become very valuable. Who and how determines when it crosses the $1B threshold, and how am I brought under said threshold. What if the asset is not easily divisible?


These are legitimate questions. In some ways they have analogs that have already been "solved" (perhaps not satisfactorily). Who and how determines the property tax you owe on a building or land? But I agree that these are not trivial to answer in satisfactory ways. Societies frequently have to come up with imperfect answers.


I know we can’t expect perfect solutions, but arbitrary blanket statement such as capping wealth at $1B make no sense to me.

Wealth (or money) is a proxy for power, and if the goal is to limit one’s power, I don’t see the purpose of an arbitrary dollar amount maximum that is extremely hard and probably litigious enforce to enforce.

It would be better to suggest capping the number of companies’ boards one can sit on, or limit the number of non broad market index fund investments one can have, or some other solution that directly attacks the problem of concentration of power.


And disincentivize people from working? That's not a sustainable economic system. For a properly sustainable system, consider how Islam solved this problem over 1400 years ago. Zakat is the only form of "tax" if you will that is mandated. Interest and other predatory practices are prohibited (e.g. shorting). Once the fundamentals are correct, everything else naturally falls into place. It has been reported that during the rule of Umar II, there were no poor people left in Iraq to accept Zakat (charity) since everyone paid their share. It would be nice to see that happen again, but the modern financial system won't let it happen.


One might argue that having $1B of assets (certainly liquid assets) is a fairly major disincentive to working.

High marginal tax rates on super-high levels of income and/or wealth doesn't discourage working. It just makes doing something to add another chunk to your income/wealth require something other than financial renumeration. There's plenty of evidence that humans do their best work when they have intrinsic and not extrinsic motivation.

Bezos is a case in point. I believe him to have an almost absurdly high level of intrinsic motivation (I worked with him for 15 months). He might like the wealth he has, but the things he will continue to do with his life, just like Amazon itself, get done for reasons beyond money.


First, I really appreciate your response :)

> High marginal tax rates on super-high levels of income and/or wealth doesn't discourage working.

Do we have precedence for this? From what I'm aware, even when the US had high marginal tax rates which some dems seem to be calling to bring back, no one ever paid those rates because there are always ways for the very rich to reduce their income on paper, while still increasing their wealth.

I do agree with you that it takes a very special kind of person to have the wealth of Elon or Bezos and still continue to want to work, it's obviously more than money at that point. But those people are outliers. I know I wouldn't be motivated to spend more effort if it meant a proportional decrease in the total amount of money I would end up pocketing due to increased taxes.


Umar II is the one Umayyad caliph whose tomb wasn't sacked by the Abbasids when they took power. Would you care to enlighten us as to how this system went so wrong (Hint: it was Arab Muslims accumulating property and wealth over non-Arab Muslims, let alone non-Muslims)


Worse than disincentivizing people from working, it disincentivizes people from risking money on growth (building companies, doing startups, angel investing).

Interest isn’t predatory, it encourages growth and investment in building businesses. Look at the enormous wealth created by capitalism. Economic growth helps the most people the fastest, this model works.

That doesn’t mean there shouldn’t be protections on the lower bound and human rights, there should be. It also doesn’t mean there shouldn’t be environmental protections or regulations to effectively coordinate and prevent tragedy of the commons style failures. We should also prevent wealth being able to leverage political power (which isn’t easy).


> Interest isn’t predatory

It is by the very fact that the lender is owed money in the contract by doing basically nothing. Proper investment balances the risk between parties, so that one party does not have an inherent advantage over the other. This is part of running a moral and just society.

> Look at the enormous wealth created by capitalism

Red herring. The system is fundamentally unstable, by the very fact that people are on the lookout for the next economic crash because it's built into the system. When that happens, people with money are able to acquire even more assets, increasing the divide.

I'm all for people making money, as long as they do it the moral way. Interest is immoral and predatory.


The lender is paid for the service of lending money out (which incurs risk). You want to incentivize this behavior.

Without interest, it would be harder for people to get loans. Lots of financial services wouldn’t exist (or would demand some other form of payment). This would keep people who aren’t already rich unable to access capital.

People react to incentives, good incentives lead to beneficial behavior. Interest is extremely net positive, both for lenders and for borrowers (and society). Everyone wins.

Crashes aren’t really built into the system or a fault of capitalism, they happen because problems are hard to predict and the environment changes. The wealth created isn’t only for the rich: https://press.stripe.com/#stubborn-attachments everyone benefits from economic growth.

I think Islamic law (or really any religious framework) has very little of value to say on the topic of morality or running a productive society.


> The lender is paid for the service of lending money out (which incurs risk). You want to incentivize this behavior.

Not all forms of payment are ethical or moral (e.g. prostitution). This is an exploitative practice, and should definitely not be incentivized as we've seen time and time again the destructive effect it has on society and the economic system.

> This would keep people who aren’t already rich unable to access capital.

This is why Islam has Zakat laws to ensure the poor are lifted out of poverty. We keep seeing the dems trying to solve the problem by increasing taxation, but to no avail. Islam solved the problem over 1400 years ago.

> I think Islamic law (or really any religious framework) has very little of value to say on the topic of morality or running a productive society.

Morality does not exist without religion. Secondly, Islam has proven to have run one of the most successful societies of all time, and definitely the most moral since Islam came. We still benefit of the discoveries made during the Islamic Golden Age.


> "Not all forms of payment are ethical or moral"

Ok sure, but interest is fine.

> "This is why Islam has Zakat laws to ensure the poor are lifted out of poverty."

Charity isn't as good as letting people get access to capital that they can leverage for themselves.

We're not going to agree on this so can probably leave it here.

I will say I think morality exists in spite of religion.

It's not hard to pick out examples where Islam fails on the morality issue, see: women's rights and the recent Charlie Hebdo murders, both driven by ideology.

This is off-topic flame war material though.


> Ok sure, but interest is fine.

As I originally pointed out, interest is prohibited in Islam, Judaism, and Christianity (at least) for a good reason. It's not ethical nor moral, in fact, it's destructive and parasitic.

> Charity isn't as good as letting people get access to capital that they can leverage for themselves.

It lifts people out of poverty to get them on their feet. There are many funds that provide people with access to capital (e.g. accelerators). Capital is not limited to interest bearing loans. The simplest example is pitching an idea to investors who in return own a portion of a potential company. If it works out, both parties benefit, otherwise, both parties equally took on the risk.

> women's rights

Those are cherry picked by anti-Islamic rhetoric drivers who have shown their ignorance and lies time and time again, and whose arguments fall apart the moment they're critically discussed. It's really meaningless talk that gets thrown around.

> and the recent Charlie Hebdo murders,

Easy refutation: you're going to have to show that Islam itself condones or required such murders to take place.


You just state it’s destructive for ideological reasons because of religious law, that’s not a good argument and it ignores contrary evidence. Why is taking a percentage of someone’s company better? If anything that’s more exploitive.

On women’s rights: https://en.wikipedia.org/wiki/An-Nisa,_34

You’re the one cherry picking here and rationalizing anything that doesn’t fit into a narrative you’ve already decided is true. There won’t be any ability for us to agree, because you can’t update based on new evidence.

https://www.lesswrong.com/posts/CqyJzDZWvGhhFJ7dY/belief-in-...

You can pretend Charlie Hebdo and any other negative action that’s clearly driven by ideologically motivated Islam is not “true Islam”, but then you’re just creating some special reference class that ignores the bad stuff.

I’m not trying to get into a fight. It’s rare for religious people to break free from their religion, but it’s possible. I succeeded when I was young and seeing counter arguments is part of it.


> Why is taking a percentage of someone’s company better? If anything that’s more exploitive.

Where did I ever claim that? Islam doesn't dictate that at all.

> https://en.wikipedia.org/wiki/An-Nisa,_34

Yep, the one that guarantees women the rights to inheritance, not to mention that many other texts in Islam that order men to be lean and kind to women and not to exploit them (compare to what we see in the West today where women are sold as a commodity).

> but then you’re just creating some special reference class that ignores the bad stuff.

I'm not, because for any action that someone who ascribes to the religion does, we're able to go back to the texts and decide whether or not that was truly Islamic. There is no cherry picking or filtering. It's quite simple really. This isn't a "no true Scottsman" fallacy, it's going back to the Law books (Quran, Hadith, etc.) and checking whether what was done was legal or not.


You mentioned accelerators - usually they operate by investing for a percentage of the company.

> “ Yep, the one that guarantees women the rights to inheritance”

From the link: “As for women of whom you fear rebellion, convince them, and leave them apart in beds, and beat them.”

> “It's quite simple really. This isn't a "no true Scottsman" fallacy, it's going back to the Law books”

See the quote from the “law book” above.


> You mentioned accelerators - usually they operate by investing for a percentage of the company.

Yes. The trade off is that if the company fails, the accelerator loses the money they put into it, and the founder loses the time and effort. It's proper risk sharing. Now compare to a loan, where the founder not only owes the loan, but also the interest on top.

> you fear rebellion

The Arabic word is "nushooz". Look up what it means. Also, look up what "beating" means.


> It's proper risk sharing.

If someone defaults on their loan the bank gets nothing. If someone takes a loan and builds a successful business, the bank only gets the small agreed to percent return.

What you consider 'proper' is arbitrary and entirely determined by religious law.

> "Also, look up what "beating" means."

I know what beating means, this kind of denial of obviously bad stuff is one reason among many of why I find religion so distasteful. That entire section is written about how women are supposed to be obedient to men, the entire context is sexist.

See: https://www.lesswrong.com/posts/34XxbRFe54FycoCDw/the-bottom...

With religion you start with an answer and make up reasons to get to your pre-determined answer. Outside of religion you start with evidence and struggle towards the truth.


> If someone defaults on their loan the bank gets nothing

Not before the bank coming after the assets of said person to try to grab as much as it can, destroying them in the process. Secondly, usurious money lending is obviously a very lucrative business by the fact that banks make billions in revenue. However, it is also extremely destructive purely by the fact that there exists trillions of dollars of debt (mortgages, auto, student, etc.), not to mention that the government itself is in debt and has to print money, devaluing the hard work of its citizens who worked and saved money, only to have it be worth less. Yet we cry because "the rich get richer", I wonder why?

We've already seen the effects on governments time and time again, most recently Greece and Lebanon. There is really no other way but to admit that it is a dangerous and predatory practice that benefits a relative few at the top of the economic ladder, at the expense of everyone else.

> this kind of denial

It's not denial because it is explicitly mentioned in Hadiths. We say things outright, and don't dance around the issue. Just one example: https://en.wikipedia.org/wiki/Farewell_Sermon

> You too have right over them, and that they should not allow anyone to sit on your bed whom you do not like. But if they do that, you can chastise them but not severely

You can see how it refers to infidelity.

Both the husband and wife have rights from each other, and for each other. "Sexism" is quite meaningless in this context. We're not leftists/feminists/latest fad of the day, and we're proud of it. Each sex has their rights and duties, and claiming "sexism" shows weakness in argument. You can read about many important women in Islamic history who rightfully left their mark.

> With religion you start with an answer and make up reasons to get to your pre-determined answer.

Depends on the religion. It's a blatant fallacy to group all religions together, very unintellectual to say the least.


So, how is ISIS doing on the Islamic morality scale?


Terribly. I do not want to be in their place when they face God.


As salaamu alaykum,

I enjoy reading your discourses in support of Islaamic economics. Do you have a blog, email or social media account?

Wa salaam.


Wa alaikom assalam,

Thank you brother. Please feel free to reach out to me at zmadaniia@gmail.com


Depends on the country/jurisdiction. In some places it is upon issue, in some places it is upon exercise or a mix thereof.

Sadly over here in Belgium a non trivial tax (18%, but it varies according to some parameters such as runlenght) is due upon issue, turning stock options into a potential substantial risk.


We've changed the URL to that from https://ir.aboutamazon.com/news-release/news-release-details.... Thanks!


To me he looks like retiring. Working on new projects while someone else is CEO hasn't worked out well. Ask Bill Gates, Steve Jobs (when Scully became CEO) and Larry Page. Bezos had been buying massive houses and spending a lot more time there. He had been seen with his girlfriend a lot more these days. Before his affair, he barely had time for anything other than Amazon. I think he is done with all ambitions more or less.


> I still remember when Amazon was only selling Books. People laughed

Did we? I just remember thinking oh neat and buying a bunch of books.


I imagine he's pretty burnt out of running the day to day. Time for something new after 2 decades. Love or hate Amazon it has been a force on the planet.


Absolutely. I could see him shifting more in the Gates or Musk kinda life, funding more fun projects or philanthropies. Not gonna lie running Amazon after 20 decades probably isn't as fun as running an aerospace company or other pet projects. He probably has lots of ideas he wouldn't mind throwing money at and investing in.


All of that and he’s probably exiting because he’s jealous of Musks’ success.


US printing machines has funded the share printing machine that has allowed them to keep buying other companies.


> As Amazon became large, we decided to use our scale and scope to lead on important social issues. Two high-impact examples: our $15 minimum wage and the Climate Pledge.

Perhaps I'm overly cynical, but I don't think they made these moves because of altruism. They do pay their warehouse employees more than some warehouses, and people talk about changing jobs to work at Amazon because the pay is better. But they also talk about how demanding/grueling it is. I'm not sure Amazon could get people to do this work, for this many hours on end (in some cases allegedly without sufficient bathroom breaks) for less than $15/hr.

As for the climate, I think they would have been clobbered by environmentalists had they not done this. So while it's good that they pay their employees more than minimum wage, and they make efforts to reduce their environmental footprint, I view both of these moves as being in service of the bottom line.


Amazon was paying less than $15 minimum pretty recently; they changed after Bernie started yelling at them, although I'm sure they figured it was a win-win anyway.

Before that I think they had an adaption of the pay scale for higher-earning employees where part of compensation was in stock. But if you're making minimum wage you probably don't want to deal with selling shares, waiting for vesting, reporting taxes etc.

> As for the climate, I think they would have been clobbered by environmentalists had they not done this.

For a tech company moves like this are critical for hiring. Amazon's reputation has always been a place to work out of college until your shares vest, and then you quit because management is abusing you. So they probably would like to be thought of as less evil.


Looks like they announced their $15 minimum wage in 2018. The Wired subhead is telling: "The company didn't act purely out of the goodness of its heart."

https://www.wired.com/story/why-amazon-really-raised-minimum...


Everything they do in service of that to some extent, or they'd not be able to function. That balancing act is hard to get right.


I worked for AWS for a few years under Andy. He's a good pick for CEO of that company.


I see the future of Amazon as ~ 100% AWS. Do you think this will change that outcome?


How did you get to that conclusion?


Spending too much time around other developers.

In the current environment, E-commerce is a less interesting space for startup founders vs. cloud SW. This led parent commenter to assume the cloud is more important than E-commerce.

This is a fallacy, of course, since E-commerce is probably the largest / most important market on the internet, it just doesn't FEEL that way b/c Amazon has an unprecedented control over nearly the entire thing.


AWS has 40 billion in revenue, 12 billion in profit and is growing 30% YoY. It's got great profit margins, huge lock in, and is a natural monopoly. Not sure how much it would be worth on the open market, but wouldn't surprise me that it's 50%+ of Amazon's market cap.


This may seem like a silly question, but what is the point of the cloud if people don't buy goods / services over the Internet? If ecommerce remained flat for the rest of time, do you really think the cloud would grow?


AWS is 57% of Amazon's profit in 2020.

Cloud has barely begun.


This may seem like a silly question, but what is the point of the cloud if people don't buy goods / services over the Internet?

If ecommerce remained flat for the rest of time, do you really think the cloud would grow?


I don't really see the cloud as attached to retail. But yes, if online retail remained flat, the cloud would still grow. Because most software will be built using the cloud, for the cloud, for the foreseeable future (I'd stake confidently 50 years, probably at least 100, perhaps forever).


I think you’re being very short sighted.

“Retail” is just the part of commerce that’s somewhat moved online today. “E-commerce” is any type of commerce moving online.

I really struggle to think of reasons as to why people will pay for software if it doesn’t ultimately lead to commerce.

EDIT: For context, BABA used it e-commerce lead in China to become the largest gateway for utility bill-pay. Very much not retail, but still e-commerce. The internet is a tool run by humans to serve humans, & if humans aren’t transacting using the internet, everything else about the internet is inherently less valuable.


I'd say AWS + first-party products and services (Prime Video, Echo, Kindle, Grocery delivery). I can definitely see their pure retail business take more and more of a back seat as time goes on.


Could even see it breaking up at some point. Retail, Consumer Tech, and AWS. There's no real tie between AWS and the rest of Amazon at this point. In fact, it might be a liability as competitors of Amazon retail & Consumer tech don't want to use AWS.


I could see it breaking up at some point, when our antitrust regulators wake up to the monopoly that Amazon has become and splits the company into multiple parts.


I think the main reason AWS will breakaway will be that it'll just be so different from the rest of Amazon.

I think (for better of worse) the cloud providers - A/G/M + maybe a newcomer yet to be announced - will come to dominate computing in a way most people do not foresee.

Yes, right now they dominate the hardware provision and that will accelerate. But through that, their services will dominate software engineering, and eventually they will dominate not just IDEs and devtools (hence GitHub purchase and VS Code for MS) but they will define programming languages and even what constitutes programming.


without Andy (and AWS), I'd posit that Jeff would just be another regular old billionaire who'd own a sports team, but otherwise folks would not know much about.


I'm pretty sure you're wrong.

Most people have no idea what AWS is, but know what Amazon the consumer business is.

AWS is only well known among tech circles.


I kind of agree. But without AWS, Amazon could never have become the Amazon that we know today. AWS brings in the vast majority of the profits (sometimes >100%) for Amazon, despite being a modest proportion of revenue (~10%).

This is what generates the funding necessary for Amazon to do the crazy things that make Amazon amazing. Amazon - AWS = digital Walmart. Big and profitable, but not Amazon.


I think OP was alluding to the cash cow that AWS has become.


Interestingly, if you go international, Amazon is either not present at all or a niche player as an online store in many countries. But in terms of cloud infrastructure they've become the universal global default / premium service. It is fascinating to me that they have beaten players like Microsoft, IBM, Oracle etc. to this status. I actually have to mount a business case in my organisation NOT to use AWS even though all the desktops and half the servers are pure Microsoft stack.


I think gp means that bezos would not be a mega billionaire without aws. He would be like any other nameless CEO in the public's knowledge.


AWS has been buying a zillion ads in NFL games, not entirely sure why but it's hard to ignore.


> Most people have no idea what AWS is

Actually no. Most people I know even not in Tech, know Amazon has this 'cloud' business. Whether they know it is called AWS or not, is different.


While regular consumers may not know what AWS is, Amazon's core business was able to sustain losses for 10+ years only because of profits coming from there.


without AWS would Amazon have been able to dominate?


Ask outside tech bubble and 9/10 never even heard of AWS,even though half of the things they use run on it. The retail front-end is the PR, while AWS is a magic money tree.


I mostly agree but I also think AWS is probably more in the public consciousness than most people would think (in the US anyway). They have TV advertisement slots with NFL for crying out loud. That said, most people probably don't actually know what it is, just that they've heard of it.

As "cloud" and "AI" become more and more accepted generic terms for technology to the public and I think AWS may even over take the PR position.


Fair point,I was commenting from European point of view,where tech companies are often invisible,apart from maybe Google or Apple with their ads plastered all over the place.I reckon an average American is more likely to tell what Oracle or AWS is just purely because of the amount of ads they've been exposed to, compared to an average European


Will he stop immiserating the warehouse workers that work for them?


a living wage (as defined by the internet's favorite vermont politician) is immiserating?


Amazon just settled with the FTC for stealing Flex drivers’ tips. Likely that’s just the tip of the iceberg in their screwing over the people who make their products move.


The CEO role comes with a lot of mundane responsibility (and potential liability) that I’m surprised he held onto for so long. I would expect a guy like Jeff to want to get on another rocket ship (unsure if literal or figurative).


It is as mundane as they want it to be. It mostly comes off that way because the majority of CEOs are the MBA types. If you look at Steve Jobs, Elon Musk etc., their day to day involvement could hardly be called mundane.


He had pushed a lot of it down to Jeff Wilke (retail business) and Jassy (AWS) but apparently wanted more time for other projects.


Why do you think it is mundane?


I remember in the late 90's when Amazon competed with Barnes and Noble (here in the US) to sell books online. An interesting fact that stuck with me about Amazon back then is they didn't use any crazy javascript or front-end emerging tech- it was really basic HTML that drove the website and shopping cart.

Their current logo, which smiles from A to Z (buy everything from A to Z!) hasn't always been the logo- as they started out just selling books with a vastly different image.

Here's an interesting journey through the logos: https://www.freelogodesign.org/blog/2018/09/10/the-amazon-lo...


> they didn't use any crazy javascript or front-end emerging tech- it was really basic HTML that drove the website and shopping cart.

javascript didn't exist.

existing retail mail order couldn't deal with "almost in time" inventory.

there were no "web frameworks".

so it wasn't a choice to write it ourselves, it was the only possible thing to do.


And amazon.com today still works exactly the same with JavaScript turned off or on.


As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I’ve never had more energy, and this isn’t about retiring. I’m super passionate about the impact I think these organizations can have.


One of the things underreported about Jeff Bezos is that he was a seed investor into Google. He tried to buy the company for $100 Million dollars, I wonder how our landscape would have been different if the merger went through. It will be interesting to see how his other projects payoff.


Jeff was an early investor in Airbnb and Uber, too. And I am sure many more companies as LP via other VC firms.


"If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive."


> As Amazon became large, we decided to use our scale and scope to lead on important social issues. Two high-impact examples: our $15 minimum wage and the Climate Pledge. In both cases, we staked out leadership positions and then asked others to come along with us. In both cases, it’s working. Other large companies are coming our way. I hope you’re proud of that as well.

This, son, is the market at play. Without regulations to raise the minimum wage for everyone, companies are supposed to raise it to compete. Amazon has chosen to raise it for publicity, to compete, or by pure generosity. In the mean time, most American workers are paid well below minimum wage, and the situation is not getting better, I should even say: the situation is getting worse. Amazon has given ammunition for people to claim that see, companies are doing the right thing, all is well.


Crazy, he's one of those guys that you think will just be at the top forever. Hopefully the transition for Amazon is as (seemingly) seamless as the Steve Jobs/Tim Cook transition was for Apple.


Retiring at 57 is pretty risky. Hopefully his savings hold out. He's looking at 30 more years of life. Personally I would be too cautious to leave this early.

Edit: risking -> risky; fixed life sentence


Yeah, he's just one health crisis from complete bankruptcy. What if he goes to the hospital complaining of a headache and they charge him $182 billion for an aspirin?


It's a joke but with the US healthcare system you never know..


He should have bought Bitcoin if he wanted to be really wealthy.


He owns Blue Origin. He can literally go TO THE MOON if he tries. ;-)


Yeah maybe he should've worked a few more years to shore up his net worth a bit, a 50% drop in the market might force him back to work


What a world we live in where a guy can work for 30+ years in Big Tech and still not be able to comfortably retire.


Hopefully he has enough saved up in his 401k, his situation may be better on traditional 401k vs roth.


Super risky.

Assuming he lives past 100, and gets zero interest/return on his ~200 billion net worth, he’ll need to somehow keep his spending below about a thousand dollars a minute to survive.

Sounds like real poverty to me...


Whether this is satire or serious, I love it.


Yup health insurance is particularly expensive for older Americans!


> Hopefully the transition for Amazon is as (seemingly) seamless as the Steve Jobs/Tim Cook transition was for Apple.

I like Apple, but there is quite a seam with the Jobs/Cook transition. That seam is the overly minimalistic industrial design patterns witnessed in the butterfly keyboard, vanishing ports, trashcan Mac, etc. They seem to finally be coming around on this.


That's because Ive left. The product pipeline is now getting to the post Ive point and you can see a distinct change.

IMHO Apple are stepping back from the form over function precipice and are being more pragmatic, to the benefit of customers.


Exactly. It seems that while Jobs was able to balance/direct Ive in a constructive way, Cook was not. So at least from the outside Ive started to have an outsized impact on the final product, to the detriment of the product’s final quality. It took Ive’s departure for things for things to go back to normal.


So... Now that Jeff is retiring, whom I should address emails after various support teams fail at their jobs? Before it was jeff@amazon.com, now, I would assume, andy@amazon.com?


He's becoming Executive Chair, so he's not leaving the picture entirely.


He has bought a new 0.5 billion dollar boat this year. https://themarketherald.com.au/magazine/the-pursuit-of-comfo...

Bill gates is still renting.

What do you think he was going to do with all that cash.

After few years he will review his life after vacationing becomes dull for the workhorse.


> Bill gates is still renting.

What does that mean?


He rents big boats for holidays rather than owning one which the feature of being retired or semi-retired billionaire.


If it floats, flies or <insert your choice of words here>, rent it.


LOL.

Apparently his rental is hydrogen powered.

https://www.telegraph.co.uk/news/2020/02/08/bill-gates-becom...

Another mystery about whether he actually owns it.

https://www.forbes.com/sites/arielcohen/2020/02/13/mystery-s...


Too bad it's not a sailing yacht.

He shares the vision of Gerard O'Neill. Making it reality will require large amounts of money.


It is really trendy for billionaires to be interested in space right now. I think they want to make money there. They believe that too big to fail on earth means that they should go where nobody has made any money.

O'Neill was product of academia, a physicist and not a head of corporation.


Do you have an up to date source on bezos owning the flying fox as that one is based on a tweet that was deleted and everything I've read since says that was false including a quick google search.

Also, I'm interested in how you think Amazon is too big to fail because I most certainly do not think they are.



Yeah, you already linked to that article which mentions "A recent Twitter post" but of course has no link because it is probably the aforementioned deleted one because that website is probably complete BS. It does say january 2 but again, the twitter rumor was 1.5 years ago.

Here is an article refuting that twitter rumor back in august of 2019: https://www.businessinsider.com/jeff-bezos-rumors-own-400-mi...


Project Redwood.. LOL

Maybe he is leasing it. Businessinsider does not have access to his personal account and neither does his company.

They couldn't even get Trump's tax returns. They have no clue.


Amazon is buying all warehouses and displacing regular stores. If it fails people will have problems buying things that they use to buy from local stores.


I believe that saying it is "trendy" is missing the point. Both Bezos and Musk have been space nerds since their youth.


My favorite quote

“ Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.”. - Jeff Bezos


The takeover of tech by MBAs continues. It has now happened at the top 4 largest tech companies in the US.

We will have Apple (Tim Cook), Amazon (Andy Jassy), Alphabet (Sundar Pichai), Microsoft (Satya Nadella & Steve Ballmer) all taking over from non-MBA founders. Facebook is next in size and has Sheryl Sandberg as COO but don't know if Mark Zuckerberg would ever hand over the reins.

Why don't non-MBAs manage to get to the top?


Don't hold having an MBA against Jassy :). I have been in those ops meetings at AWS when Andy Jassy and Charlie Bell used to hold court. There wasn't much MBA-speak there. Jassy can burrow through deeply technical issues, spot fundamental flaws and process a monumental amount of information on the spot - skills they sure as hell don't teach at any B-school I know of...


> Why don’t non-MBAs manage to get to the top?

Because smart and talented people who are interested in business or administration tend to go on and study it. It’s self selecting. I think maybe you are imprinting “MBA” as some sort of personality? I know designers, coders and biologists with MBAs. It’s just an accreditation.

Every business has its roots or foundation with makers. But that doesn’t mean a chef should be running McDonalds, or a woodworker should be running Home Depot...


Errr...both Sundar and Satya were software engineers first?


Clearly the CEO should have no formal business training, regardless of their prior work.


An MBA has always been the way to signal that you want to move from engineering to senior management. Almost every senior manager I've met with an engineering background has an MBA (or a PhD). I have to assume that MBA programs teach the kind of stuff one would need to know to rise up the ranks.


Disagree on Sundar.


Three of the four have engineering degrees and have previously worked as engineers. Maybe having an MBA on top is not a bad thing to run a trillion-dollar company?


I'm as skeptical of MBAs as you are but this is a bad take considering Pichai and Nadella were both actual engineers first.


I'm excited that this will really accelerate the space race. I think his relative lack of attention paid to Blue Origin (compared to Musk and SpaceX) is why they've fallen so far behind.


You really think it’s a big factor? I suspect there’s just a very different culture and ethos there.

And Musk also has Tesla (including solar), Open AI, Boring, Neuralink, and lots of tweeting...


What happened to Boring? I think the big difference with Boring is that the tech that goes there are vastly different than the software-hardware integration in his other companies.

Boring is probably mostly hardware with very little software.


Boring is also by far the stupidest with putting cars in tunnels about the least efficient thing one can do with a tunnel.

The fundamentals of TBMs aren't so drastically sub-optimal to make that misallocation easy to compensate.


I really wish billionaires would focus on fixing this planet before worrying about others. But I guess many of them consider a planet a resource to be exploited.


Jeff Bezos has mentioned a strategy of doing things that pollute the Earth somewhere else in space and bringing back the goods that are created from it to Earth


I wanted to work for Amazon then I read "The Everything Store..." and how brutal this guy is even to his loyal people. How he treated initial people who supported him. Amazon is part of the club- I don't want to work companies. Facebook, Google, Reddit, Twitter, LinkedIn, Tesla, SpaceX and adding more


Are there large companies that you would like to work for?

Keeping a healthy culture in a small company seems feasible. Not sure about large companies?


1.3 million employees, wow!


> Today, we employ 1.3 million talented, dedicated people

All those creating the value. Many of them having poor working conditions and living off social welfare programs. One guy at the top skimming everything. Is he really worth all those billions? Could he survive on a little less and share with those doing the work? Or is his contribution really more than all those million combined..?


Although I know what you mean, in Amazon's case the people making the "value" are paid very well. Its blunt but true, Amazon prints money from AWS not selling lightbulbs.

Similarly, the idea that if you put 1.3 Million warehouse staff in a big room Amazon will come out the other side is really really stupid.


The downvotes must mean that, as always, welfare is missing the point.


They had about 35,000 employees at the beginning of 2011. We struggle to hire a handful of developers per year :D


Would be interesting to know how they are split by geography and function


Function should be obvious - the vast majority in fulfillment centers and logistics and customer service.


And pay. With the discussion in other threads about whether corporations should be able to compete with nations, is Amazon's wealth-distribution better or worse than various nations?


I still have the very first book I bought from Amazon when they were a very young company. Not too many choices. I bought "Relativity : the Special and General Theory" - Einstein.

Decades later. We see in fact they are "to the moon" financially and with Blue Origin. Well played. Well played.


Same here. In 1998, my aunt recommended I read 'The Call' by John Hersey. Local bookstores didn't have it, Amazon did.


I wonder if he doesn't want to be the one to deal with what looks like increased regulatory pressure…


Perhaps following Larry and Sergey's Alphabet playbook - gracefully fade into the background so your legacy can be untarnished!


Either doesn't want to or recognizes that anyone not him, i.e. not as polarizing, would be more effective.


Weren't Jassy and Wilke co-CEOs already? I guess Jassy was "CEO" of AWS and now gets to be (actual-) CEO of Amazon.com?


Jassy was the CEO of AWS. I'm not sure what role he had regarding leadership of the entire company, but his title was CEO of AWS.


(Email from Jeff Bezos to everyone in corporate because the larger culture in Amazon is nothing like this)


They sent the email to literally everyone, even people without amazon email accounts through the employment website but yeah you are right. There is a caste system within Amazon that even working out of corp office or having a tech job won't save you from.


    "I don’t know of another company with an 
     invention track record as good as Amazon’s,"
        - Jeff Bezos
Excuse me?

Maybe we should consider -- oh I don't know, Bell Telephone, which had Bell Laboratories?

Which won 13* Nobel Prizes for revolutionary, groundbreaking research about the Transistor and created and funded a "Legal Typesetting System" on which 90% of overall computer operating systems are descended from!

Even ignoring Bell Laboratories, we could look at IBM, which created the modern home computer market! Or Xerox PARC! Or Apple!

* - or 9, my brain is giving me two numbers on that and I don't remember which one it was


"It remains day 1 for you suckers. $15 minimum wage, isn't that great? I hope you are as proud of our inventiveness as I am. I think you should be.

"For me, it's day 2. I’m excited about this transition."


Looking at the lists of early employees and the compensation/wealth of the execs has there ever been a company where the wealth created went in a such disproportionate way to the founder?


Musk made his initial money at PayPal and then went on to do much weirder stuff. I wonder what kind of weird stuff we can expect from Bezos, having secured Amazon-scale seed money for it.


He's already pumping a billion a year into Blue Origin, which incidentally has quite a few management issues.

So that would be a logical step, although I'm doubtful how effective the Amazon principles would be for spaceflight.


What is "Career Choice" in the context of Amazon?

Also, I think the claim to have pioneered "marketplace" might be exaggerated. I would say eBay lead in that department, so, unless Amazon Marketplace was around before 1995, I don't think this is correct. Or, am I missing something here? I think the essential bit is having third party sellers, but Amazon does go to some lengths to make it semi-transparent to buy from a Marketplace seller.


Given the recent discussions in hn on how Intel's fortunes declined under Bob Swan, it is interesting to note that Andy Jassy is also from a non-technical background. Same can be said about Jeff Bezos.

Perhaps tech vs non-tech background is not that important a factor for being a successful leader of technology company. Or can we say that Amazon/AWS and Intel are different kinds of organization based on their core competencies?


Doesn’t Bezos have degrees in EE and CS?


Sorry, yes you are right.


AWS about to take over all those prime video projects


Great interview with Bezos from 1997

https://youtu.be/rWRbTnE1PEM


When he talks about 'invention' he means inventing new ways to trick people into accidentally signing up for Amazon Prime


It’s weird he mentions 1-click as one of their crowning achievements. Couldn’t any software engineer do that in an afternoon?


Getting it patented was the achievement.


1-click ordering is a product innovation, not a technical one


Well then a business person could think of it in an afternoon.


At some point you just have so much money that continue working full-time doesn’t really make much sense


I know there is a lot of hate toward Amazon going around these days, including calls for regulation and/or break-up (to which I am not necessarily opposed).

But, for my money, the world is an immeasurably better place for the presence Jeff Bezos and Amazon.

Thanks Jeff!


“I’ve never had more energy, and this isn’t about retiring”

[imitates Bezos]

With that said, I’m out. Don’t call me, I’ll call you. If I don’t show up for a meeting, it’s because I’m paid and gonna do whatever tf I feel like for the rest of my life. Peace!


Incredibly grateful for what Bezos has built. I learned more in my 6 years at Amazon that I have in my 20 other years in the industry. And Amazon gave my autistic spectrum son a chance when literally nobody else would.

Thank you, Jeff.


Hopefully this will precipitate a change in how engineers are treated? Maybe they’ll be nicer to their employees and/or stop the practice of arbitrarily culling large portions of engineering talent..


I feel it can be an uncertain transition when a founder/entrepreneur steps down, and an employee of the company takes the place. Looking forward to how Amazon will evolve under the new leadership.


Nightly news said he's going to focus his next efforts on philanthropy, the Washington Post, and space travel. Maybe we'll see a little more from Blue Origin soon.


Absolutely, totally nothing to do with the "billionaire tax" brewing in Washington state. But, you know, the timing probably doesn't hurt.


Bezos achieved amazing things. But Amazon stole more than $60 million in tips from delivery drivers. If Bezos knew about it then he should go to prison.


Small point but my mind just boggled at the figure of 1.3 million employees. This is getting towards the size of a small country. Absolutely amazing!


I am shocked Amazon stock in after hours is actually up on this news. I would have expected Bezos stepping down as CEO would be a negative.


They announced quarterly earnings of literally double what analysts were expecting at the same time, which would have sent the stock to a bigger rise had it not been balanced by his news.


Any chance the new CEO has a conscience and will do something about the atrocious track record Amazon has in how it treats its employees?


Thanks for the motivation:

“Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.

Jeff”


Microsoft, Google, Amazon... Wondering who the next major CEO will be to "promote" himself to the board will be. Mark? Elon?


The lead that is a bit buried here is that AWS is so essential to Amazon now that it’s Amazon’s future is AWS not necessarily retail.


I wish Amazon would tackle its “ridiculously useless at this point, overrun with scammers reviews” problem though. :)


Their stock is worth 3K a share, that's clearly not a problem. At least not for them.


I liked this until I got to the end and saw Jeff is still doing that "Day 1" BS. groan


Just split up that monopoly. Amazon is not a success story it’s a fail story for market regulation.


Stock market seems happy about this. They are up 1% after hours.


So is it finally Day 2?


Say what you like, hate how much you can but Amazon is a truly inspiring story and one of the best engineering companies in the world. There impact has been huge !!! Jeff is a true leader and visionary !


"So long, thanks for all the fish"?


1-Click was terrible for the internet.

https://en.wikipedia.org/wiki/1-Click


Getting ready to run for President in 2024?


Note that Bezos announced that he will retire...in Q3 2021. Amazon uses the calendar fiscal year, so this means sometime Jul-Sep.

AWS head will take over as new CEO.


So long and thanks for all the fish.


"btw fuck your unions lol"


Probably due to the coming wealth tax or capital gain tax changes.


Amazon Mobility?


"The king is dead, long live the king!"


End of an era. I wonder what he'll do next.


From his email to staff:

As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I’ve never had more energy, and this isn’t about retiring. I’m super passionate about the impact I think these organizations can have.


Maybe he’ll take a cue from Bill Gates and get involved in philanthropy. Alternatively he might get more involved in Blue Origin?


I think he's probably bored at this point. Whats there really left to do at Amazon? AWS and the website are eating the world. He's 57. Why not at this point go play with his rockets and spend time inside that WaPo newsroom that he loves.


> spend time inside that WaPo newsroom that he loves.

Investing in journalism is actually a very good thing.


As long as it's unconditional investing…


I have no problem with conditional investing. If I owned a media company, I would like to be involved.


Definitely. So many tax loopholes to exploit.


Ah, yes. Because owning a news organization, one filled with people who can do investigations, presents numerous opportunities to avoid paying taxes.


Especially if you can change the narrative from "evil capitalist who forces his workers to piss in buckets" to "pioneer O'Reilly tube colonist"


Americans adopt that narrative voluntarily when it comes to entrepreneurs, he doesn't need to interfere with the Wapo newsroom for that. (and to my knowledge hasn't).


WaPo has publicized quite a few articles critical of Jeff Bezos and Amazon, even after WaPo was acquired. So this is something that seems to be just another baseless "jeff bad" take.


The questions shouldn't focus on what he lets get printed - we still live in an age where journalism seems to have minimal consequences no matter the quality - but what happens if e.g. the WaPo Guild takes action in solidarity with an Amazon union.


>but what happens if e.g. the WaPo Guild takes action in solidarity with an Amazon union?

Luckily, we don't need to wonder, because WaPo has actually posted that kind of an article just yesterday, and it was extremely critical of Amazon's anti-unionization efforts [0]. The article's headline is "Amazon’s anti-union blitz stalks Alabama warehouse workers everywhere, even the bathroom". Even the headline itself wasn't sugarcoated or softened in the slightest.

0. https://www.washingtonpost.com/technology/2021/02/02/amazon-...


This is not an especially a sympathetic article to either side, but I'm talking about things beyond the core remit of a newsroom. If Amazon workers strike, what happens if the WaPo Guild refuses to cross the picket line by accepting Amazon deliveries, using AWS, or run articles alongside Amazon ads?


> The questions shouldn't focus on what he lets get printed

Bezos has no say in what can and can't be published.


There is a difference between "does not have editorial oversight" - which I believe - and "has no say in what can be published" - which is trivially false since as owner he could do anything from hire only sports reporters to shut the whole thing down if he wanted.


He's one of the richest men in the world... and single.

We're about to witness one of the most glorious midlife crises in history.


I think having one in Musk is enough (though Musk is married now). Don’t need planet of the billionaire bachelors in the midst of their midlife crises.


As chairman and being involved in the WaPo newsroom and possibly K street would actually help Amazon. But you'd probably have to enjoy politics and does Bezos? Bezos built Amazon so is he OK with it being chopped up if it comes to that or not?


His ex gave away 4.2 billion last December FWIW.

https://www.nytimes.com/2021/01/30/style/mackenzie-scott-pri...


Hopefully, the former.



> Hopefully, the former

Either one is a win for humanity.


So now ONE person dictates what is a win for humanity?


Hopefully the latter. We've got an excess of billionaires trying to mould society with their vast sums of wealth.

Blue Origin would be a great use of his time. Massive long-term benefit to humanity, few implications on global governance or the lives of most individuals.

Or his own private charter city, so people have to consent to live in his world.

Or he could blow it all on yachts, hookers and blow.


I don't understand why space rockets and lunar lander is important except if they help us clean our planet. It's a long bet on a long time horizon. But maybe it's a good way to spend government money.


Imo, it's a good way to keep people who're functionally minor deities in terms of absolute power busy and somewhat productive for a long time.


Maybe there's a little PR FOMO? The former Mrs. Bezos is making a name for herself as a very generous philanthropist [0].

[0]https://www.nytimes.com/2020/12/20/business/mackenzie-scott-...


Hopefully, the latter


[flagged]


I think there’s a common misunderstanding about how tax write-offs work. If you donate x dollars, and your marginal tax rate is t, you end up losing x - xt dollars. That means you have less money than if you didn’t donate, even after accounting for the write-off. Arguments that somebody only donated money for the tax write-off usually don’t make sense.

Possibles exceptions to this include hard-to-value assets like art, where someone could potentially exaggerate the value by at least 1/t to defraud the tax authorities, but this doesn’t seem relevant to donating publicly-traded Microsoft stock. Bill Gates would be richer if he didn’t make these donations.


Bill Gates was a ruthless business man, but through the influence of his wife/father/Warren Buffet or some combination, he's soften a bit and seems to have decided to give a lot away and convince others to do so as well.

https://givingpledge.org/About.aspx

There's lots of weirdness in society about having the wealthiest having influence starting to approach government program status, but here we are. (perhaps they're trying to blunt the income inequality complaints, but maybe they really have come around to caring...)


It's actually the other way around: Buffett followed Gates' lead on large-scale philanthropy, designating the Gates Foundation as the benefit of his largesse. Yes, each man had long-standing intentions for philanthropy, but it really reached fruition together.


I can get behind the idea of his wife helping him to soften, but not his father, who was just as ruthless in his own profession


I anticipate this comment will not go over well, as it seems I must just not see the truth that Bill Gates is a perfectly benevolent being who has ascended from human qualities

He’s not benevolent or lead a perfectly good life. But he decided to spend his billions on trying to improve the world and you all are still hung up on the anti trust things he did at Microsoft. Or think he’s doing it to “gain power and influence” or as a tax dodge.

You don’t have to forgive him. But stop coming up with weird conspiracy theories about why he’s spending his money and let go of the unscrupulous business decisions.


stop coming up with weird conspiracy theories about why he’s spending his money

Well firstly, no I don't have to do any of that. And secondly, it's not a theory about a conspiracy. It's more of a speculation. Finally, I highly doubt his benevolence, that's my whole point as I said in my original post - he probably enjoys the influence a lot more than he enjoys helping people.


What does Bill Gates care about optimizing tax? He is old, isn't planning on giving his money to his children and he has so much money he wouldn't even be able to spend it if he wanted to. It makes no sense. Im pretty sure he does care about his legacy on the other hand.


isn't planning on giving his money to his children

1. none of "giving pledge" signees pledged 100% – they do pledge most of it, although inheriting "almost nothing" of billions is still pretty comfy.

2. the biggest cushion the heirs of Giving Pledgers will inherit is something money can't buy: influence. After all the Gates foundation is a family trust and as such will be run by the trustee's heirs, when their parents die [1]

[1] https://www.theguardian.com/society/commentisfree/2017/jul/2...


The US and the world really need an organized approach to pandemics and it needs to be free of political influence. Said work is going to require a lot of academic and government support. If Gates can bootstrap that, that would be a good legacy.


He mentioned a few focus areas:

- Day 1 Fund

- Bezos Earth Fund

- Blue Origin

- The Washington Post

So a combination of philanthropy, crazy cutting-edge tech, and media. He'll still be pretty busy haha


Maybe really take the reins of BO? The company has been floundering without strong leadership relative to SpaceX.


I hope philanthropy, I expect space travel.


Become a supervilain/superhero. Not much else to do with that kind of money.


I suspect he will focus on his space venture (blue origin)... but maybe that is wishful thinking.

That said, I think it can use his focus more than anything else (and he is investing 1B/year in it)


It's a good time for another CEO to take center stage at a different company. Any suggestions?


I think the CEO as influencer is on the wane and with antitrust and regulatory reform coming we will be looking more for politicians who can unite and provide social leadership. Trump took a lot of oxygen out of the room and now is a good time for up and comers like Buttieg and AOC.


Turn a lot of cash into rocket fuel.


run for president, seems like a thing for Billionaires these days.


I think the odds are quite high.


He’d be better at it than the last guy, a low bar though.


Mars.


Buy all the bitcoin supply.


They could do one better and cheaper - start their own coin, make Amazon accept that (and no other coins) and it'd probable dwarf bitcoin in market cap.


'?'

After hours traders seem to like this move.


Kind of hard to tell how much the transition announcement is driving things given that they just announced predictably stellar Q4 results.


Algos seem to be all over the place right now. But I think they're just confused by this news and the earnings report.



We've changed the URL to that from https://ir.aboutamazon.com/news-release/news-release-details.... Thanks!


I like that Jassy is taking over. He really helped transform the world with AWS and Bezos’ stubbornness to keep failing is what allowed that business to grow.


We all want a CEO like him.


Who was responsible for the decision to not offer help with vaccinations under Trump? I had always defended Amazon, until that moment, when they declared they would let people die for their ideology.

Now I am trying to purge Amazon from my life, and it is hard. Much more difficult than Google. I had even started to use their grocery deliveries during Covid lockdowns. Maybe if it was Jeff's doing, and he is gone, I could justify continuing to buy from Amazon. But I guess not.

Interesting that many say AWS is the actual business of Amazon, and they may get rid of the rest. It seems to me AWS would be the easiest to replace, after all, there are lots of cloud standards. Can't you just take your Docker images and publish them somewhere else?

It seems much more difficult to me to replace the aggregation and efficient logistics. In fact I don't see any competition.

Now that they want to see me dead, I want to see Amazon dead, but I have little hopes for it.

Their achilles heel might be trust - online reviews are almost completely broken now, and complaints about fake products are rising. Their answer to the latter seems to be to steal successful products and sell them as "Amazon Basics", but that is evil and also won't work for having "everything".

Another issue could be people returning their stuff or even damaged goods. I see a surprising number of people who have no ethical qualms about returning things they already used or that are broken.

Maybe the future will be to buy directly from producers? That seems to be the only way to avoid the fake products? So someone should come up with ways to make it easy for producers to sell their products online, or at least provide a chain of trust.


> Who was responsible for the decision to not offer help with vaccinations under Trump?

Trump was responsible for that decision, that’s who.


That doesn't make sense. You claim Trump rejected the offer that Amazon secretly made to him?


This was a smart move to avoid being caught up in the inevitable anti-trust suit


[flagged]


Can we keep this kind of bs comment off HN please? Thank you.


My college student just called me saying, "Jeff Bezos is not the head of Amazon anymore, but if he thinks this will fix his problem he is wrong." Me, "What problem?" Her, "That we all hate him." Me, "Who is we?" Her, "Everyone who sees how the bourgeoisie are the enemy." Me, "Um, do you think Jeff Bezos actually cares enough about your thoughts on him to remove himself from the head of Amazon?" Her, "He's just hoping to survive the revolution." Me, "So, how are your marxist courses going at college again?"


I remember meeting Jeff over snacks at the O'Reilly Etech conference in 2003. We talked about art, if I recall...


$15 minimum wage is not something to be proud of. That's just over $30k a year. If you know someone that makes that little, you know how personally unsustainable that level of income is.


The median income for the US is 31k.


But how much work is Amazon extracting from them. https://www.washingtonpost.com/technology/2021/02/02/amazon-...


Time to spend the cash. The big money had been made.


I think retirement is more of a time to ponder life. I doubt he's going to pull some big expenditure. He'll probably invest in multiple companies.


I doubt he's going to pull some big expenditure - with a net worth of 182BN USD there isn't really an item available that would be "a big expenditure".


I just posted a reference to his purchase of 0.4 billion dollar boat.

He is retiring. Amazon is outcome of purchase of many many companies just like Microsoft.

Gates is retired and Microsoft is still buying companies even hotels; anything and everything has been bought with the cash acquired from US's money printing machine.


Now I'm waiting to see how will Elon Musk insert himself into this news story. It's a matter of time, mark my words.

(This is a snarky comment that deserves to get downvoted, couldn't help it.)


I wanted to read this, I really did, but the Time Indicator stated that it was a 2 min read. I'm sorry, that is too long. I ended up not reading; I simply do not have the time. Perhaps Jeff Bezos can get to the point a little bit quicker, the next time he steps down from a key management position in the future. A 1 min read would be acceptable. Thanks to Amazon for including a reading time indicator, I might have wasted my time otherwise.


He probably had enough, after all the nastiness coming from DC.

For instance, being paraded in front of Congress committees so each member can get a little sound bite shitting on him.

Truly, we didn't deserve Bezos. Maybe he's realized that.


Don't know why you're being downvoted, those interviews were vile. They were just probing for self-incriminating answers and when they didn't moved on.




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