Extending your line of reasoning, that would imply not just that we shouldn't fall in love with Apple, but additionally that we shouldn't avoid companies with bad reputations. Which seems bonkers to me?
Taking my Oracle example, I'm definitely never going to recommend my company adopts Oracle. Given their historical behaviour, it's just too much risk!
This position that all companies are equally amoral seems 1. blind to reality and 2. to be throwing away useful information.
The likely actions of a company are embedded in their culture, their structure, the people who choose to work there, and the personalities of their leadership. That can all change, but you have the ability to observe that change and punish companies which violate your trust.
Taking my Oracle example, I'm definitely never going to recommend my company adopts Oracle. Given their historical behaviour, it's just too much risk!
This position that all companies are equally amoral seems 1. blind to reality and 2. to be throwing away useful information.
The likely actions of a company are embedded in their culture, their structure, the people who choose to work there, and the personalities of their leadership. That can all change, but you have the ability to observe that change and punish companies which violate your trust.