I don’t think we have to worry about the HN hug of death. Wube posts their updates to their own subreddit that has 230k subscribers. Afaik their website has never been smothered by traffic.
There were problems early on when they were posting GIFs instead of videos. It was nice because they noted the bandwidth savings by converting over to WebM instead.
The website doesn't load for me on firefox on Android - some vague security issue (I'm guessing it could be related to OSCP Stapling?). factorio.com appears to be on cloudflare, so you are of course right that it's not a hug problem.