But this approach has diminishing returns. Sure, for the past few years this had the effect of isolating these groups from polite society. But eventually, when they start banning large, main stream groups like, say, people that want to make money in the stock market, people that dislike wall street, and one of two political parties in the USA, all they're going to do is lose market share and therefore their ability to police the internet. People don't use YouTube because they like the logo, people use YouTube because they like the videos on the site. At some point all the cool kids are on other websites, and once the herd follows you've lost control over anything.

I'm very excited about it personally, I like disruption.