Yes, GME's current price does not reflect the value of the company. That being said, anybody that feels that staying involved in a short play involving a profitable retailer with significant activist investor interest when short interest is exceeding 100% is a good idea shouldn't be allowed within 10 miles of a risk management office. If someone's definition of pump and dump scheme includes investors making awful decisions and contractually obligating themselves to handing their money over to other people at insane losses, then this is one. For the rest of the world that is willing to call a bad trade what it is (even when the winners have quite the potty mouth), it doesn't even come close.