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I dont think this is a win for substack. Before this acquisition Substack was probably the leading product in this category. Im sure if Substack polled it’s publishers on what they want most, people would say “more paid subscribers”. Twitter is a platform that can offer this from day 1. A chance to have your newsletter promoted to new eyeballs with a strong interest in what you write about. Substack needs to grow the reader side organically and so the race is on. Substack needs to turn into twitter faster than twitter can build substacks tools. Twitter just acquired a company to accelerate this process. How can substack accelerate?



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