This is a smart move by Twitter. Substack has taken off considerably. Rather than watch all their prized users go publish long form content on a platform outside their orbit, Twitter just pulled a platform into their orbit.
The thing I’m curious about is how creative Twitter will get with integrating the platforms. There have been a lot of missed opportunities with previous Twitter acquisitions IMO.
I think Twitter would be okay if the history professor with the $1m Substack comes over to them and people like Glenn Greenwald stay at Substack though.
That is an overstatement. I might be a dinosaur, but in my case it is the other way around. I mostly follow people I have learned about elsewhere. Also, if Twitter decides to ban one of them, I will still have access to substack where the articles are.
The thing I’m curious about is how creative Twitter will get with integrating the platforms. There have been a lot of missed opportunities with previous Twitter acquisitions IMO.