And near the end he refers to her as "my delicious girlfriend." I think it's intentional, and he just threw it in for the fun of it (he is described as "irreverent"). But that sort of thing is out-of-character for the A Smart Bear blog, which means people just find it odd.
i agree, but based on all the stuff i've read about the situation, they do all of this stuff because it works. it feels more internet marketer-ish because internet marketer-ish stuff is the stuff that converts better, and appsumo is a business, after all. convergent evolution.
I'm not talking about their tactics as much as I am about the products they've featured lately.
I don't read the emails or the landing page copy. I usually see which product is being offered, find their real product page, and read that. If it's something I want, then I buy it.
Marketing is marketing, and I'll never begrudge a company for it, but copywriting techniques are just part of increasing conversions. The bigger part is knowing your audience.
ah, that makes more sense. though, its tough to judge them on it yet. they decided to try out a different type of product to see how it works. if it doesn't work out for them, i'm sure they'll tone it down in the future.
