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At least arbitrage provides some value by tightening bid/ask spreads. What about all the smart nerds who work on adtech instead of important problems? That's entirely irredeemable.



An awful lot of the web would go offline without that revenue.


Targeted advertising seems to benefit everyone compared to untargeted advertising?

My google ads are mostly saas software and tech gadgets, which I prefer over random ads.

If a lip gloss company wanted to advertise, is it not better that they can target people who like lip gloss instead of a random audience?


The cost of targeted ads, as they are currently implemented, is privacy. The juice ain’t worth the squeeze.




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