If you think something does not produce value and you have knowledge to back it up (you could think something is of no value if you don't know the big picture), and you are "forced" to do it anyway, then it all depends on pay. If you get a lot of money for this, you can exchange these later to fill any gaps that this will create or simply leave the co, unless you want to be known for doing fool's errands and stroking managers egos.
