Turns out that company doesn't exist because apple doesn't exist in these general purpose editor wars and i haven't heard much good about the editors they do use to begin with.

Additionally guess what. Most humans wouldn't prefer something like emacs even if it had sane defaults that would bring all it's users and the vim people and the like togheter. It's why a lot of it's features aren't a thing in popular ide's and such. Yet this niche still exists. Because some like a keyboard centric layout and don't mind learning a bunch of of keybindings to work faster down the line