I feel like had smartphones not come sooner Zynga could of reached a point where they would of outright bought out Facebook. Smartphones were just slowly becoming relevant during these years.

I almost want to call it the Eternal September Part 2 when Facebook took off like wildfire on the last year or so of MySpace being relevant.

Smartphones taking off specifically Android meant people could just play games on their phone and not have to wait to get home to a computer.