It persists in order to get people to read the paper. This is openly acknowledged in the industry (https://www.nytimes.com/2017/04/09/insider/how-to-write-a-ne... ); headline writers are aiming to "[create] a mystery that can only be solved by reading further" and "reach and draw in as many people as possible", while making sure they don't "give away the ending". Journalistic integrity isn't as strong of a concern simply because it's not the journalists who write headlines.
> Journalistic integrity isn't as strong of a concern simply because it's not the journalists who write headlines.
Shouldn’t it still concern them? If I wrote a piece about Obama making a hard choice to fund orphanages or schools and it got a headline “Obama yanks funding from orphans” then I’d be pissed. Journalistic integrity of headlines needs to at least be somebody’s concern.
