It's not consistent. It only seems to trigger after a few site visits. (So I don't see it if using a private mode browser, Safari, or temporary containers in Firefox.) Obnoxiously, if you're configured to visit in a fresh browser/container, you have to click away the dickbars on every visit. (And they use similar html obfuscation as facebook, so the dickbar element can't be blocked with uBlock.)
Other sites like Outdoorgearlab do this as well, although, I could be wrong, it seems like they strongly favor items that can use affiliate links to make them money, which makes sense.