The model 3 is way too large for any market that isn't the US. (which is most people). Over last year alone in Europe the M3 market share fell from 33% to 13% IIRC. In China I think the loss of market share was even larger.
In some markets, or overall, it's my impression the model 3 and the BMW 3 series compete head to head and the BMW is losing dramatically. I don't want a Tesla, but I drove a new 3-series loaner and definitely came away thinking this is why people are getting Teslas. But I decided for me, a Honda hybrid at half the price would be better.
