"A string of projects" (only 4 examples in last 2 years are provided) covering a global industry sets a pretty low bar for "becoming standard practice".
> ...the usual thing that is done in a particular situation. [1]
This reminds me that there was a link to an interview about a dramatic shift in funding models for content creators. The person being interviewed was really in it for... 1.5 months. The "veterans" were in it for less than a year. Yeah... come back in another year before we can call this some kind of long-term trend.
> ...the usual thing that is done in a particular situation. [1]
[1] https://www.collinsdictionary.com/dictionary/english/normal-...