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https://en.wikipedia.org/wiki/Aardvark_(search_engine) was a “better AskJeeves” — it routed around the natural-language problem by feeding your question to real people.

Interestingly, it didn’t just boil down to a Quora/StackOverflow model; it wasn’t a “wisdom of crowds” thing. Instead, your question really was used as a search query — but instead of searching a pool of documents, it would search a pool of experts, matching you with an expert who knows about similar things†, then facilitating contact with them (and forwarding them your initial query/question to start off the conversation, like a Helpdesk system.)

† Not sure how they did this part — for academic experts, they could “just” fulltext-index their corpus of published journal papers, to build up a “knowledge fingerprint” of the expert. Not sure what they would do for people in industry without a stream of publications, though.

Sadly, Google bought them, shut down the Aardvark product, and probably just put the engineers on regular SRE code-slinging tasks. It almost seems like Google felt threatened. And — hint hint — nothing’s stopping anyone from building something like this again :)



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