The Iliad and Ramayana were using the most cutting-edge information technology of their time, and spreading with the backing of the extant political regimes.
They were not competing with TikTok, CATV, and Disney.
Well, good tech can propagate even further and wider.
Nobody cared/cares (where nobody=very few) for the Iliad or Ramayama on the other sides of the world that created them.
But technologies created on each side quickly reached the other side or spread all over the globe. This includes primitive technologies which we tend to forget they are technologies like agriculture, the wheel, iron forging, etc.
The "tech" used in spreading the Iliad and the Ramayana was the spoken word. And yet they spread across countries and cultures.