Thanks for clarifying. And that article was informative too. Understanding this further does make me less hesitant to side with Apple here. I use Duolingo (spinoff of my alma mater), and I understand that they depend upon ads to fund their business. But my understanding is that user consent is only needed to get the unique advertising id. So apps just need to be more creative with contextual ads, and get to know their users directly instead of depending on Facebook.