How does turning off ID tracking help the users experience? We're still going to be seeing ads, only this time they won't be relevant. How is that a good thing? Am I missing something?
> How does turning off ID tracking help the users experience?
That is not what is happening. Apple is making tracking opt-in and per app instead of having a global opt-out on an obscure settings page.
In theory—if you want to be tracked, the option is still there. If you want one particular app to get a little more money from you using it, that is an option too.
Facebook believes that most users will not opt into tracking. They are probably right, because most people think it's creepy as hell.
So you tell me. What is wrong with giving people the choice up front over whether they should be tracked across apps or not?
How about the Youtube app (for example) shows me ads for vacuum cleaners when I'm looking at videos of vacuum cleaner reviews instead of trying to tie together every single activity on my phone I've ever done to try and predict when to show me vacuum cleaner ads while I'm watching a video on car repairs. Im sure some smart person could even figure out how to show maid service ads before the vacuum cleaner review video too.
Facebook doesn't need to know everything I do or look at to serve ads.
Ads being "relevant" seems like a misnomer these days.
In a discussion once about viral diseases there was a discussion about RNA versus DNA viruses, so I searched up various viruses included HIV and Herpes, reading about how DNA viruses hide in the body. Now on Facebook my ads are 50% HIV/AIDS medications.
I bought a soundbar at Best Buy, so the other 50% of the ads are bizarre Best Buy soundbars, primarily the exactly model I already bought. To make it doubly detrimental for Best Buy, I occasionally click the ad to see if the price has changed.
The myth about the useful, relevant ads seems like it doesn't share a lot with reality. While my example is an anecdote, can anyone seriously saying that ads have actually been useful or relevant? When I'm not blocking them they seem to overwhelmingly be things I've already bought and services I already use.
The ad industry seems to be overwhelmingly a lie that we've all bought into. The personalized ad industry seems like a grotesque abuse under a promise that it never actually delivers.
