Hacker News new | past | comments | ask | show | jobs | submit login

Whilst anything that increases consumers privacy feels good, I wonder if this will increase the amount of advertising on the web. Targeting is being used because it works - if targeting can't be used then amount of advertising will increase to reach the same audience.

Targeted ads do help small business - they let anyone advertise their business cheaply because the ads are getting to those that may be interested. Otherwise you have to advertise so widely only large companies can afford it and we'll be seeing wall to wall coca cola adverts.




What if targeted ads are hurting small businesses by being too targeted?

Maybe there is a chance that dentists advertising to just people who brush their teeth is missing a large part of their potential market?


Targeting works by adjusting itself to advertise more to people who look similar to those who have responded (clicked) on the adverts already.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: