Whilst anything that increases consumers privacy feels good, I wonder if this will increase the amount of advertising on the web. Targeting is being used because it works - if targeting can't be used then amount of advertising will increase to reach the same audience.
Targeted ads do help small business - they let anyone advertise their business cheaply because the ads are getting to those that may be interested. Otherwise you have to advertise so widely only large companies can afford it and we'll be seeing wall to wall coca cola adverts.
Targeted ads do help small business - they let anyone advertise their business cheaply because the ads are getting to those that may be interested. Otherwise you have to advertise so widely only large companies can afford it and we'll be seeing wall to wall coca cola adverts.