I think apple is compensating because people tend to like saturated colors. Though the iPhones still do poorly in head to head blind reviews. The camera gear is top notch but its the "auto processing" and cool color space choices makes it less likable head to head.

Totally unscientific bracket phone comparison: (round up and 20 minute video). https://www.dpreview.com/news/0599221589/video-blind-smartph...