Among younger people I know (under 35), piracy is extremely common, and Netflix/Spotify/Steam is also extremely common (although the Netflix accounts are often shared with a relative or friend). They aren't really mutually exclusive.
I think it depends on the genre. Sci-Hub is hugely popular [0] among academics and the academic publishers allege that they are missing out on a lot of money because of it (Can't find the source now).
That's a completely different game. Academic publisher have little value add. They essentially steal and make money of the work of scientist while the scientist themselves have to pay them. This is not comparable to piracy in the consumer sense.