For every value product (e.g. the SE lineup), Apple puts out an outrageously priced one like this.
Much like the $129 wireless charger (cable sold separately),it's intended for die-hard fans. Apple user demographic is across the entire economic spectrum so I'm sure that 1) this will sell well and 2) it's a great pair of headphones.
Worth pointing out that this doesn't have any auxiliary ports so you can't use it on airplanes, etc...unless there's an upcoming lightning-to-aux adapter. It feels like a culmination of the "no headphone jack" vision started with the iPhone 7.
Much like the $129 wireless charger (cable sold separately),it's intended for die-hard fans. Apple user demographic is across the entire economic spectrum so I'm sure that 1) this will sell well and 2) it's a great pair of headphones.
Worth pointing out that this doesn't have any auxiliary ports so you can't use it on airplanes, etc...unless there's an upcoming lightning-to-aux adapter. It feels like a culmination of the "no headphone jack" vision started with the iPhone 7.