Most likely, everyone you know, especially outside of tech, when referencing a search engine, says to "google it".
There are, unfortunately, millions of ways we form relationships with brands. A brand's reason for existing is to live somewhere in our psyche either subconsciously or consciously. We say "Q-tip" instead of cotton swab, "band-aid" instead of bandage, "Advil" when we need ibuprofen, or "Tylenol" when we want acetaminophen. When we see white polar bears around Christmas time, we think of Coca-Cola, and so on and so forth.
All that to say, kudos for you for taking a principled approach, but I am not sure it's going to achieve much.
There are, unfortunately, millions of ways we form relationships with brands. A brand's reason for existing is to live somewhere in our psyche either subconsciously or consciously. We say "Q-tip" instead of cotton swab, "band-aid" instead of bandage, "Advil" when we need ibuprofen, or "Tylenol" when we want acetaminophen. When we see white polar bears around Christmas time, we think of Coca-Cola, and so on and so forth.
All that to say, kudos for you for taking a principled approach, but I am not sure it's going to achieve much.