There's a lot of potential for "smart grid" solutions to help here. But for it to work, we need to get the incentives right. I'm a big fan of Griddy, an electricity provider in Texas that charges you 15-minute wholesale price for your power.
If enough people are paying wholesale price, it creates incentives for smart appliances to time power consumption.
If enough people are paying wholesale price, it creates incentives for smart appliances to time power consumption.