I'm curious who or what the end goal of GoodRx is. They pay for expensive ($$$$$$) cloud anti-bot/anti-scraping, captcha you after a few requests if you run adblock, they pay for extensive browser/device (attempting to reidentify a user across multiple devices/multiple browsers) fingerprinting services and Fastly. The site loads a dozen trackers, googletagmanager, branch, segment, what are they doing with this data? How much money are they spending handing out coupons?
The coupons aren't unique or require a login, why go through all of this? All the services they use are "request demo / contact us for enterprise pricing", not free-to-sign-up SaaS either. Just who is paying for all this and with what?
Their end-game is collecting user data & collecting a referral fee when people use their "insurance". (The coupons generally are not actual coupons, they present as an insurance coverage policy & code that pharmacies use the same way they would your normal insurance card). That's how they make their money.
Personally, for me, the data they can collect off of me when I go to their site is worth the ~$2,000 I save every month. (actually I don't have to use them: I am prudent, and part of my contingency planning for losing my job is to know exactly what expenses I could strip away, and how (and for how long) I could continue to pay for the bare essentials. GoodRx is part of that planning for the healthcare end of things)
As a European now living in the US, my first thought is that the $2,000 shouldn't even exist to be collected, especially by invasive data broker rent seekers.
It’s collected (generally speaking) one way or another. Unfortunately right now it’s collected from the lower and middle classes, but no matter what you do drugs, treatments, doctors, hospitals, etc. cost money. It’s never, ever, ever “free”. If a drug costs $2,000/month there are probably some inefficiencies baked into the price, but even if it were $500/month, that $500 has to come from somewhere.
That's not really how it works with drug prices in the US. I don't know exactly how it works behind the scenes, but from the pharmacy perspective, it's basically like this:
The "sticker price" of a drug is called the "usual and customary price" (U&C). This is supposed to be what you charge for a drug, and is generally based on the "average wholesale price" (AWP) of the drug plus a dispensing fee to cover other costs. The AWP, however, may or may not (usually not in the case of generic drugs) be related to the actual acquisition cost of the drug. It tends to be substantially higher.
The pharmacy bills its U&C price to the insurance company (or, more often, a pharmacy benefit manager (PBM) contracted by the insurance company), and the insurance company tells you what it will actually pay you—this can be negative—and how much to charge the patient. Usually the pharmacy gets paid whatever the insurance company/PBM thinks it should cost to fill the prescription, and the patient pays a standard copay/coinsurance. If the patient has a large deductible or doesn't have insurance, this is where GoodRx et al. come in. They act as a PBM, allowing the patient to pay a price lower than the U&C while pocketing ~$5 or so of the "copay" for themselves (plus whatever data they get). Often independent pharmacies will just cut out the middle man and give you a better cash price (although this may violate their PBM contracts), but the big chains will need the coupon.
Depending on the difference between the AWP and the actual acquisition cost of the drug(s), this can be a substantial savings for cash patients or people with large deductibles.
Sorry, I’m not sure what you mean here with “that’s not how it works”. Could you explain?
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I guess what I mean to say here is I'm not commenting on how drug prices work. It doesn't matter. I am commenting on the fact that somebody, somewhere has to pay for the drug, regardless of the price. I want to push back on this idea that drugs are "free" in Europe or elsewhere. Sure the healthcare programs appear to be better managed, higher taxes on the wealthy or corporations (although I don't know for sure) appear to be subsidizing costs for lower and middle classes, but the drugs still aren't free in any sense of the word to the society as a whole.
I was trying to trying to point out the scale of the "inefficiencies" inherent in current pharmacy billing practices (and in my understanding medical billing in general). The prices are literally just made up[0], and then payors have to guess how much they should pay. "That's not how it works", perhaps a poor choice of words was intended to reflect that if a drug costs $2000 per month or even $500/month, often that money doesn't need to come from anywhere.
Now that you've clarified, it sounds like you're arguing against the idea that drugs have no cost of development or production, which is not an idea that anyone actually holds, so I'm sorry for wasting our time. I would point that "free at the point of service" does seem to be one sense of "free".
> I would point that "free at the point of service" does seem to be one sense of "free".
Sure, and my contention (going back to the grandparent) is that is an illusion. I'd be more than happy to give you a car for free and then just charge you later if you thought you were getting it for free. I want people to continue to be aware that even drugs that are sensibly priced do still bear costs to society.
> which is not an idea that anyone actually holds
You'd be surprised. In fact, the language most people use is "healthcare is free in Europe and elsewhere" because they don't understand how things work. It's not free. Never has been and never will be.
> often that money doesn't need to come from anywhere.
I'd love to hear more. How is it that nobody has to pay for the drug? How does the drug come into existence without money?
They're saying that most of the price of the drug is way in excess of the actual costs involved. So the only reason why anyone is paying that much is because somebody is trying to collect significant economic rents from their drug purchases. In a not-for-profit healthcare system, or one where drug prices are regulated, this overhead would simply not exist.
Probably some inefficiencies baked into the price? There are massive inefficiencies at every level. I probably wouldn't share this "it's the way it is because it has to be" reasoning if you've never looked into why US healthcare is as expensive as it is.
You need context for that because your article is incorrect about Canada. Across all of Canada, on average, there are still 1.1 clerks per bed. (1,100 clerks for every 1,000 beds) [0]
Interesting. What do all of those clerks do in the Canadian system vs the US system? Would you say that the Canadian system is a paragon of efficiency?
Usually coupon sites are very profitable because they signal immediate intent to purchase, I assume they have affiliate links for whoever they're providing coupons for, any kind of coupon site is usually in fierce competition.
As for all the bot countermeasures, the reason for that isn't immediately obvious to me, I assume it must be due to that competition.
GoodRx doesn't pay for the medicines. They just offer the copay discount cards already available from manufacturers. The manufacturers have a fake prices they use as a negotiating point with insurance companies to maximize their profit.
As a company selling via the internet it would be handy to know what drugs/prescriptions a prospective client (via fingerprinting) is taking... it would certainly change what/if I marketed to them.
Of course the concept of retail companies having even the slightest access to a customer's medical/health/drug information for marketing purposes is a compelling plot for Black Mirror.
> They pay for expensive ($$$$$$) cloud anti-bot/anti-scraping, captcha you after a few requests if you run adblock, they pay for extensive browser/device (attempting to reidentify a user across multiple devices/multiple browsers) fingerprinting services and Fastly.
This sounds like a great anti-account takeover program. I imagine with all of the various compliance programs they have to deal with and the legal risk, these are prudent measures.
The coupons aren't unique or require a login, why go through all of this? All the services they use are "request demo / contact us for enterprise pricing", not free-to-sign-up SaaS either. Just who is paying for all this and with what?