And that is specifically why it's "tone deaf". The misinformation issues around social networks are neither limited to USA nor to people who follow politics, they are far more widespread.

Imagine there's a Fire Department in your city and most people are happy with it as they put out the fires, but it turns out a small subset of the houses are kept getting broken into by firefighters on duty. Wouldn’t people be concerned why the hell is Fire Department not getting act together and looking into the matter? Soon they might be the next ones that get broken into.