Maybe Google should fix that. If you Google a restaurant, your intent is to visit that restaurant website.
If you add “reviews” after the query, then the intent is to read reviews about that restaurant.
It’s trivial for Google to prioritize the actual website over agreegators. Most restaurants already have the ability to set up and “claim” their business on Google. Why not simply surface the “claimed” result first.
The restaurants we typically order from (all 3-5 of them), the first hit on google is an organic search result for that restaurant. No ads even. In some cases, it's the first two organic results (a main website, and then a direct link to their menu on that same website, which for some reason shows up as two different organic search results - I don't even mean sitelinks or the new indented stuff, I mean full on bona fide second organic search result for the same domain).
The only one that I usually order from for which this isn't the case doesn't actually have their own website.
So in some cases this is working.
What doesn't work for me is searching for the type of food - that's all aggregator sites.
If you add “reviews” after the query, then the intent is to read reviews about that restaurant.
It’s trivial for Google to prioritize the actual website over agreegators. Most restaurants already have the ability to set up and “claim” their business on Google. Why not simply surface the “claimed” result first.
A better experience for everyone.