> Why should the Thai place have to PAY for people that declined to order?
They don’t, unless they agreed to those terms with the entity charging them. For example, if the agreement was to pay Yelp for all phone calls coming from Yelp’s website.
That's a little disingenuous. They don't HAVE to pay for those calls, but if Yelp's system decides an order took place then they get charged for the call. Based on some experimenting done recently by a podcast I listen to (can't remember which one right now), that decision boils down to "if the call was longer than 45 seconds and food was discussed, then an order took place". It's then up to the restaurant owner to reconcile and dispute any charged calls that didn't end in a sale. That means listening to the recording of every call that was charged and requesting a refund for each one that didn't end in an order.
They don’t, unless they agreed to those terms with the entity charging them. For example, if the agreement was to pay Yelp for all phone calls coming from Yelp’s website.