> Bonus: Growing the market by 0.01% gets you more customers than taking 0.01% of the existing market.
I see what you were getting at, but you erred in this case: the two are identical.
If the market is a million people, growing the market by 0.01% causes you to have 100 of the 1,000,100 people in the market, while claiming 0.01% of the existing market causes you to have 100 of the 1,000,000 people in the market. So the absolute figure is the same, and the fraction you have is smaller.
I see what you were getting at, but you erred in this case: the two are identical.
If the market is a million people, growing the market by 0.01% causes you to have 100 of the 1,000,100 people in the market, while claiming 0.01% of the existing market causes you to have 100 of the 1,000,000 people in the market. So the absolute figure is the same, and the fraction you have is smaller.