He takes both sides of lots of issues. You could make a page-a-day calendar out of quotes where he has taken opposite sides on an issue.

It's a strategic decision, and it's very effective. The white nationalists can look at what he says and say "ah, he wants us to stand by. Sure, later he'll disavow us, but I got the message. wink wink." And then the people who oppose white nationalism can say "see, he disavowed it, so that clarifies everything - nothing he said before meant what it sounded like."