The new dark pattern is to default everything off, but then have a separate switch labelled "legitimate reasons", which are all turned on for default.
For example https://www.telegraph.co.uk/ (right wing UK newspaper). In the pop-up it says "You can also review where our partners claim a legitimate interest to use your data and, should you wish, object to them doing so.".
If you click manage it opens with "user consent" selected, where everything is turned off. Click save means they're not going to start tracking you, right?
Wrong, if you switch to "legitimate purpose", you'll see that everything is turned on. All those ad companies claim they have a legitimate purpose to be tracking you, even though you have zero business relationship with them.
Unless the ICO hands out some very heavy fines to those companies, the whole thing's become a farce, just like the cookie law was.
For example https://www.telegraph.co.uk/ (right wing UK newspaper). In the pop-up it says "You can also review where our partners claim a legitimate interest to use your data and, should you wish, object to them doing so.".
If you click manage it opens with "user consent" selected, where everything is turned off. Click save means they're not going to start tracking you, right?
Wrong, if you switch to "legitimate purpose", you'll see that everything is turned on. All those ad companies claim they have a legitimate purpose to be tracking you, even though you have zero business relationship with them.
Unless the ICO hands out some very heavy fines to those companies, the whole thing's become a farce, just like the cookie law was.