That's right. We are seeing that an event like an anniversary, birthday, reunion, starting the school year, is a reliable trigger into that first episode for a family or friend group, and then that group creates additional episodes organically from there.

I'll also say that (and this is off in the future), that we hope to bring this per episode price point down as we streamline ops. We really want our service to be accessible to all. Not there yet.

I really like this idea. I'm unfamiliar with podcasting overhead in a marketplace model. What can you streamline to reduce episode prices?

Thanks for support! To your question: The core interview itself will remain consistent, but we do see opportunities around streamlining the match of the interviewer to the interview guest, scheduling, providing a rock solid remote recording set up for interviewers, and the edit.