As a marketer, why are you so fixated on the cost instead of the comparative value it may add? Do you know what incremental value it is adding to the mix? Has anyone tracked the time saved from sales people and the impact of the touch point from an attribution perspective (presumably with Bizible, GA, or any other tools and data)?
It could very well be negligible lift, but if it stops a large sales team from having inconsistent, inaccurate, and off-brand signatures, automating and centralizing that could be worth it on its own merits.
Be cautious about being so quick to dismiss a tool just because it's expensive.
Well that depends, right? If you’ve analyzed it thoroughly and come to the understanding that the ROI is poor and the budget would have been better spent elsewhere, then obviously you’re probably correct and someone else is not doing their job right.
But if it’s more of a shallow, knee-jerk reaction like ”this much spent on EMAIL SIGNATURES!? This has to be a waste of money!”, then perhaps you’re wrong to jump to conclusions quite so fast. You haven’t really elaborated, so we don’t know which one it is.
I didn't think it was wise, nor really my place to elaborate on the specifics of my company's finances, beyond to express-as a ranking manager-my surprise at the costs incurred weighed against common indicators a bit more relevant to a wide audience such as HN.
So, I made a point about ROI, which could very well justify it in the broader marketing and business context. You haven't addressed that point. Instead you've just made some vague claim about something you have visibility into about cost incurred.
Please elaborate as to why considering the return of the tool in question instead of just its cost is not relevant.
DVTRN is right, even if with attribution every marketing initiative was worth undertaking cash is still constrained from a fixed standpoint so you have to force rank prioritize what to purchase.
It could very well be negligible lift, but if it stops a large sales team from having inconsistent, inaccurate, and off-brand signatures, automating and centralizing that could be worth it on its own merits.
Be cautious about being so quick to dismiss a tool just because it's expensive.