I don't think that's entirely true. Large companies respond to public pressure over things all the time. Some of the better run ones also take the initiative to do things ethically off the bat. If a large company is treating "legal" as "morally acceptable" then we should be calling them out on this, not accepting as part of being a large company.
We should certainly also update legislation to force them to do things ethically, but it's not always possible to cover every possible case and thus our society depends on at least some level of corporate ethics.
> I don't think that's entirely true. Large companies respond to public pressure over things all the time.
That type of response to pressure isn't necessarily of a moral nature. If your customers are boycotting you for not including skub in your product, your choice to include skub in the future could simply be an effort to maintain your customer base, regardless of what moral values skub (non-)inclusion represents.
But then it depends on what kind of people with what kind of mindset make such decisions, doesn't it? (Hint: It's not the altruistic "share with everyone" mindset they have.)
If that were true then big companies wouldn't have PR departments. But they do, because public image does actually matter to them. Brand recognition & emotional response to those brands is a huge part of being a big company.
