When Bernays brought the propaganda techniques of Hitler into the world of US commerce, he invented the term "public relations" to avoid the negative associations with Nazi Germany.
Nitpick: it was the Nazi's who adopted Bernays' work, and not the other way around -
>According to Bernays’ own account he was informed by Karl von Wiegand, foreign correspondent of the Hearst newspapers, that in 1933 Goebbels was using his PR classic Crystallizing Public Opinion ‘as a basis for his destructive campaign against the Jews of Germany’.
Yeah, when it's done to serve interests of private industry, it's called "marketing."