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Yahoo Groups is closing down (yahoo.com)
148 points by apsdsm on Oct 14, 2020 | hide | past | favorite | 80 comments


The writing's been on the wall for a while: this was first announced last year, then postponed, and the online UI was already shut down in February 2020.

Completely boneheaded move in that it removes the last reason many people like myself would ever even stumble into a Yahoo site, but then again, Yahoo Groups's SEO visibility is also near-zero these days, and I figure the beancounters at Yahoo computed that this is worth less than the ever-present cost/risk of policing random contributions. (Which is also why file attachments were the first to go.)

For anybody looking for a replacement, I can recommend groups.io (no affiliation), which also has a pretty smooth migration tool and has a completely adequate free "Basic" tier: https://groups.io/


I can second this recommendation. Our Quaker Meeting was on Yahoo Groups for 12 years, but we also saw the clear signs that it was going to shut down, so migrated to groups.io a few months ago. Generally it's been quite smooth. It took a while for the moderators to figure out the reply policy settings we needed, but now it's pretty nicely tuned. (I was only tangentially involved, I'm on the committee but am responsible for a different part of communications, so in part this was a test of how well it works for users who aren't PhD computer scientists).


Does your Quaker Meeting pay for groups.io? Their website seems to say that the cheapest plan is $20/month, too much for my group to afford. Thanks.


Who works at Yahoo nowadays? Do they still have offices in Sunnyvale? Everything seems on auto-pilot except for some fantasy sports opinion writers.


Yahoo isn’t a company anymore it’s a brand. It’s a death walk to insolvency at this point. They’ll extract whatever value they can before killing it.


Among other things, Yahoo Finance going away is going to hurt.


Yahoo is such a weird company in that it does so much yet it doesn't have the mindshare. Maybe it's a completely different generation still using it, I don't know.


Until they killed the comments section a few months ago, yahoo news (comments) seemed in the same league as a reddit or whatnot for a lot of news. There would be hundreds or thousands of posts on most daily news items.

Yahoo slipped into a segment of invisible people. The volume is there, but the people are middle aged late adopters... very far from the cultural centre of gravity. They're affected by the conversation elsewhere but don't affect it.

It's like that random singer-songwriter no one seems to have heard about in years, but still packs stadiums.


>Until they killed the comments section

Excellent take.

The comments were filled with additional information and there was a community. I understand why they got rid of them due to creeping toxicity, but they didn't even try to improve it before killing it.


Cheers.

Yahoo's business model is incoherent, so it's hard to make a coherent case for or against killing that comment section. Maybe there's no commercial value in owning a lower tier (in terms of cultural equity) discussion board.

Trying to reform an online community is a bastard of a task. What's the upside?

Anyway, its notable that a "social media" of that scale got killed, and most people who know about these things barely noticed. Journalists are on twitter. Their fiends are on fb. They check reddit, even 4chan to see what the fringes are saying. I doubt most journalists are even aware when their own article "blows up on Yahoo News." It's almost embarrassing.

I suspect that fb/zuck have an eye on this kind of thing though. They are massive, and mass is very valuable in the modern economy. But they have been migrating down the rungs of cultural equity... and Zuck knows this is dangerous.

FB started at harvard, then Ivey leagues, then colleges, then the world. We've seen this pattern multiple times. Get the important people, then get everyone. Tinder, Quora and others did this perfectly.

But... beware the "Yahoo effect." Move too low down the social ladder (for lack of a better term) and you become irrelevant. This effect killed friendster too, if you remember that far back.

Cool people have been receding on FB since day 1, and eventually it'll catch up to them. They'll have most of the people, but none of the influential people.


It's amazingly difficult to get away from. For those of us who had Yahoo email accounts, trying to get people to stop emailing them is a slow drawn out process. My wife and I switched to Gmail accounts at least 5 years ago. We still get friends and relatives sending to our Yahoo accounts. This, despite multiple requests to stop.

People seem to either reply all on old messages whenever they want to contact us or copy/paste email addresses from old messages, like invitations for Christmas parties, when they contact us. Either way we can't get away from Yahoo.

The other issue is companies using email addresses as user names. Just a few days ago, I went through Yelp to order a food delivery fulfilled by Grubhub. The order confirmation listed an old Yahoo account as the contact email. This was courtesy of Yelp using the Yahoo account as my login. Yelp provides a way to add an email address and make it the primary. Not all businesses do.

If I could snap my fingers and be done with Yahoo, I'd do it. I started to move us from it when Marissa Meyer was still CEO.


I shed my Yahoo mail 15 years ago. It was easier back then, especially since I was moving to Gmail, which was miles ahead of Yahoo's interface at the time. I don't even remember when I stopped checking my Yahoo account, nor when it was automatically disabled because I didn't log in for too long.

About two years ago I started moving away from Gmail, and that was a lot harder. I kept checking but eventually had to just set up a vacation responder. I still check it about once every couple months, but to truly move away from an email address, you have to really stop using it.


I maintain a Yahoo.com email account but I'm not sure why. I have Gmail pick up the mail using POP and that's where at least 90% of the emails in my spam folder come from.

I guess I worry about there being something out there that I used long ago and want to retrieve. And they started recycling email addresses: https://celeretech.com/blog/yahoo-begins-recycling-e-mail-ac... So there was the fear that somebody else would take over your old address.

That was a long time ago (2010) and they reversed direction but there's nothing going on with Yahoo that makes you think they won't do it again.


I’ve always owned (for over 20 years) a personal domain for this very reason. I can point the mail anywhere.


Interesting. Does the domain setup forward to your web mail account?


It is I think, my mom still uses it and still has a yahoo email address. I'm guessing there's a lot of older users for whom yahoo was good enough and is still good enough given their usage.


I watched a friend load their yahoo webmail and it had multiple auto-playing video ads (I don’t think there was sound but their audio may have been muted). I feel dirty just mentioning it.


I've always used it as my homepage / page to check the news. It was an unpretentious news aggregator with a comments section where you could check to get the details which the articles neglected to mention.

Lately they've shut down the comments section most of the news is delivered via opinion pieces from HuffPost, Daily Best, The Independent, The Guardian. A great shame... not sure what a good replacement would be.


Yahoo! hasn't been a company for years. It's just part of Verizon's media group.


Interestingly, Yahoo Japan remains a dominant force in that particular market. "Yahoo! Japan's web portal is the most visited website in Japan, and its internet services are mostly dominant in the country." [1]. They are the number 2 search engine in terms of marketshare with almost 20% [2] . I kinda think of their unique national presence as a quasi representation of Google + Facebook + Ebay experiences all-in-one.

[1] https://en.wikipedia.org/wiki/Yahoo!_Japan [2] https://gs.statcounter.com/search-engine-market-share/all/ja...


A completely different company owned by Softbank and Alibaba.


I think it's a AOL subsidiary and they treat it like cheap content farm, like all of the AOL brands.

Or was it Verizon? Or does Verizon owns AOL? Something like that

edit: yeah Verizon, AOL, Yahoo are the same company now and basically mass-producing content


Content farming to what end? Yahoo seems to have little SEO presence at all.


Oath?


I mean it’s Oath now is it not


Oath was killed off, it is Verizon Media Group now [1].

[1] https://www.nbcnews.com/news/all/verizon-says-oath-dead-meet...


If I remember correctly, Groups.io was started (~2010s?) by the founder of Onelist (~mid 1990s) which merged with eGroups (~2000) and was subsequently purchased by Yahoo and became Yahoo Groups.

It just goes to show that Yahoo could have innovated to improve the product but was unable to. The original founder understood the needs and how things have changed (or not) over the past 25 years.


Could you explain more about this "Basic" free tier? When I go to https://groups.io/static/pricing, I see a free 30-day account, after which it becomes $20/month. You're not the first person who has said there's a free plan at groups.io but I don't seem able to get one myself. Have their plans changed recently?


Scroll down or ctrl + F "free"

It's just lower down the page


Just got the email:

Dear Yahoo Group Moderators and Members,

We launched Yahoo Groups 20 years ago to connect people around their shared interests. We helped our users navigate new towns, keep in touch with college friends, learn new skills, and most importantly, build connections they may have lost or never had in the first place. While we could not have been more proud of what we accomplished together, we are reaching out today with heavy hearts to let you know that we have decided to shut down Yahoo Groups on December 15, 2020.

Yahoo Groups has seen a steady decline in usage over the last several years. Over that same period we’ve witnessed unprecedented levels of engagement across our properties as customers seek out premium, trustworthy content. To that end, we must sometimes make difficult decisions regarding products that no longer fit our long-term strategy as we hone our focus on other areas of the business.

Beginning December 15, 2020 the Yahoo Groups website will shut down and members will no longer be able to send or receive emails from Yahoo Groups. We’ve compiled a comprehensive FAQ here that includes alternative providers and information on how this will impact your group content.

Thank you for helping us build one of the earliest digital communities — we’re proud and honored to have forged countless connections over the last 20 years and played a small part in helping build your communities.

Sincerely, The Yahoo Groups team


> Yahoo Groups has seen a steady decline in usage over the last several years.

Let's not forget yahoo brought this entirely on themselves by breaking standard email handling.

https://mailarchive.ietf.org/arch/msg/ietf/J-IsfA0Lb-6T_NeMD...

From that day forward all yahoo addresses became second class citizens on every email list and got either banned or had special rewrite rules applied only to them. And every mailing list hosted on yahoo groups had broken email headers. Despite the damage, they inexplicably held onto this change and got slowly filtered out of email relevance. That kickstarted the migration off yahoo email & groups.

If they hadn't done this, all the long-lived email lists would've kept happily chugging along.

Certainly goes into the Top 10 Dumb Decisions of Internet History.


I believe that Yahoo's data breaches [0] was one of the main reasons that killed them. People were abandoning the ship in the millions after that fiasco. Until then, they had it good. Thet could get all the ad sales they could handle, they were reading the emails of millions (exactly like Google, Microsoft, and other 'free' services do), they kept tabs on everyone.

They dropped the ball so hard, it just did not bounce back after that. "Lately", every time I duck (DDG) something and I see it's a yahoo hosted site, I just close it and go to the next. I am in Europe, GDPR is, thankfully, the rule here, and the number of <bad word> trackers, advertisers, and other crap that I have to agree with to read something in the Yahoo universe is "too damn high" (to quote the meme).

Goodbye Yahoo, we had a good ride, and then you messed it up, HARD. Yahoo managed to mess up so many things.. (I dislike Yahoo mostly for the Tumblr fiasco).

Farewell and adieu fair Spanish ladies..

[0]: https://en.wikipedia.org/wiki/Yahoo!_data_breaches


I spent a good amount of my teenage using Yahoo services - Yahoo Messenger, Yahoo Groups, Geocities, Yahoo Mail and of course Yahoo search. It's really sad to see them fade into oblivion.

I wonder what will happen to Google and Facebook in the next twenty years.


Personally, I think this will happen to Google. They seem to have lost their way.


It will only happen if competitors rise up and take over to be honest. I do believe that's doable for most of their services (they're losing a lot of market share to Office365 for their mail and office offerings), but services like search, advertising and translate, and purchases like youtube and android will take a lot longer. Not sure about Maps, I think that's still going strong even though I don't know about their income model. That one's mainly getting gnawed at due to Apple Maps and probably Microsoft's offering being defaults on a lot of devices.

But it'll be slow attrition, it felt a lot quicker for Yahoo once Google caught traction in search.


I think search will be quick. There isn't much stickiness there. It will be a disruptive S-curve, as soon as an upstart starts gaining traction.

Given how much of a cash cow that is for Google, I think when that happens, things will spiral. I'm not sure what this spiral will look like -- it's different for each company -- but an example:

* Revenue goes down.

* Beancounters at Google can't continue to offer $500k compensation, especially when so much of that are RSUs.

* A lot of top engineers company-wide leave for greener pastures. Worse decisions get made company-wide.

* Google finds it needs more money, and starts milking its customers more effectively. Data privacy goes down. Pricing goes up. Etc.

* Customers start to leave for free offerings from vendors with leaner cost structures.

... and so on.

I think a little bit of this kicked off when the qualified executives left. Schmidt/Larry/Sergey were quite good.

Fundamentally, though, Google seems brittle right now. It has a massive cost structure, which leaves them vulnerable (the problem isn't salaries; it's headcount). It's too big to be nimble. And it's not nearly as competent as it used to be. Or as it's competitors. Amazon and Apple are both more competent and more nimble.


> I think search will be quick. There isn't much stickiness there. It will be a disruptive S-curve, as soon as an upstart starts gaining traction.

It's unlikely that any other company will outcompete Google on search. What will happen is that something better than search will come along. That wouldn't be hard, given that today's search tends to return a combination of useless garbage and paid results. A better system will emerge - it has to, because what we have today is so bad.


> It's unlikely that any other company will outcompete Google on search.

Why?

I understand Google has a big database, but note that we're talking products, not just technologies. A "good enough" product in one dimension can still disrupt existing products if it's better in other dimensions.


I think this is the point; what we call search today is likely to be dominated by Google, but what we call search tomorrow could be dominated by a newcomer. For instance, map-based search is already a huge step above traditional Google searches for real-world locations and there's no reason to think there won't be more significant shifts in the future as well.


What we call search was dominated by Altavista before Google. It really didn't take much to break that dominance.

Stable dominance is characterized by things like network effects or similar. Google, despite being willing to use anticompetitive tactics, hasn't really successfully built much of a moat.

Bing didn't do it since at the time, everyone liked Google and hated Microsoft, and Google was an epsilon better.

Today, Google doesn't have that do-no-evil reputation, and it's hard to know what would happen.


Google seem to be doing pretty well to me. Search, Chrome, Android etc all seem to have dominant market shares, all the stuff seems to work quite well.


Yeah, I'm pretty concerned about them (and several others like Apple, but we'll focus on google in this comment).

I'm baffled at how google fell into this trap, because it really seems like Larry/Sergey "got it" but the thing that basically crowned google king was that unlike almost all other major tech companies, they were willing to do R&D as a massive loss-leader.

And when I say R&D, most people think of just boffins in the lab, cooking up some crazy new thing - and they don't realize that the beefiest part of R&D happens in the market. You build a giant new thing, and only when it's actually in the hands of tons of people do you really figure out what the hell it's "for". When the web first came out it was useless. Things like webmail, wikipedia, online video - these made the web useful. But these took another 20-30 years to build! MULTIPLE DECADES! People don't realize how insanely slow technology develops - everyone thinks tech is moving really fast, but it's actually a very slow industry.

What's scared me about Google - and the first really "black mark" was Wave, was them starting to pull the life support on these fundamentally viable products years, even decades, before the world had a chance to figure out what the hell they were for. Google was uniquely suited to try these things, in a way almost no other companies can, because they, uniquely, had an almost evergreen fountainhead of revenue. Ads are not going away, and if Google ever lost its hegemony over them, no amount of cost-control would save the company. So cost-control is completely useless for them - it cannot help them if they're in trouble, and it's only a negative if they're not in trouble. The only sensible behavior is to fanatically defend that revenue stream, but then to also be completely, ludicrously promiscuous with the cash they've got. To spend money in ways that would give business management schools heartattacks. Because that is something they, alone, can do.

There's a similar tragedy with Glass - and that one, at least, I can clearly see what it was for, but google axed it because decision-makers in the company thought it was another useless toy. Glass would have been a godsend for a ton of working, specialist professions, to essentially have a pilot-like HUD giving them critical information. Imagine a surgeon using glass to get live vitals on the patient - hell - imagine a surgeon using glass with an adaptive machine-learning program that matches prior CAT scans to the living tissues the surgeon is operating on, and helps guide them to the site of i.e. a cancerous tumor, or a foreign object in a wound.

Or imagine a construction worker using Glass to place pieces of the wooden framework of a house they're building - guiding themselves with an AR projection of the blueprint.

The possibilities are absolutely wild.

But then, before the proverbial plane was even allowed to do its first flight, they cut the funding and just chopped everything. Glass was just, gone.

---

That's the thing that scares me about Google right now - as long as they're tight-fisted (or really: not promiscuous) about money like this, they've lost their ability to meaningfully innovate. At the rate things are going, nothing weird enough to be game-changing is gonna get a chance. That aspect of having a "useless toy" phase isn't an accident - it pretty much is absolutely mandatory for every product that's been a civilization changer.

We don't know what they're for, because we haven't "changed our culture" yet. For example - people had no analogous behavior to "making a quick phone call" before it existed. Phones had to be out there - and be in the hands of enough people you'd want to call, before the average person reflexively thought "oh, gosh, I could just call that person!". Before teenagers could kill half-hours sitting by the window with a phone to their ear; the time-cost of walking, beforehand, just made casual conversations like that impossible (unless the person was literally in your neighborhood). It changed our culture; just like cars did. Or TV. This, by the way, is why all those old-timey predictions of the future are always comedically inaccurate - it's because they're blind to a change in future culture.

The other thing is we haven't "built the infrastructure" - if you build something like Glass, if it's gonna be worth a damn you have to wait the full decade or two that it takes to build out all those pipe-dream apps like Surgery AR. They just take a long time to build. (Analogy: cars were useless until you could reasonably expect to be able to buy gasoline at, and have flat roads leading to, your destination).

And furthermore - you've gotta build the "economic ecosystem" so that all the people making those apps believe that your platform - your google glass - is going to be a firm "bedrock" to build what's basically going to be their entire career, on. If they're building a serious, professional tool like that hypothetical Surgeon's AR, it's as deep of a rabbit-hole dive as something like ProTools or Photoshop. It's like getting married. If you start an app like that you're gonna be building that for the rest of your life, if it's going to be any good. So the platform vendor has to convince you and everybody that this platform is going to be around "forever".

---

And that trust - that trust of "support something forever" is something Google's torpedoed. If they come up with something genuinely cool, you'll get some kooky startups messing around with it but you're going to scare away all the lifers. And as a result, you're never going to get the god-tier professional tools that create a new industry. You'll never get the equivalent of ProTools, or Photoshop, or Blender.

Which means they're doomed to stay toys, fizzle out after a few years, and quietly get put out to pasture.

It's very similar to what happened to Xerox. Crazy stuff getting built in the labs, but a company struggling to understand it needs that product to be artificially spoon-fed to the public for multiple years before humanity understands what the hell they're supposed to do with it.

It bugs me partly because I don't want them to have the same sort of business troubles Xerox had, but it also bugs me because this sort of behavior stagnates the human race's tech development. Because if google isn't doing these sorts of "grand experiments" - nobody else can. Nobody else can operate on that scale.


Google Glass has not been axed. The consumer version flopped and was yanked from the market, but the "Enterprise Edition" targeted at precisely the market you describe is still live and kicking, and v2 rolled out late last year:

https://www.blog.google/products/hardware/glass-enterprise-e...

That said, companies like Xybernaut (who?) have been trying to pitch AR devices to various fields since the 1990s, without much success.


One of the sections that stood out to me about Jeff Bezos' letter to investors in 2018 was pointing out that, at the size Amazon currently is, in order to keep growing, they must make bets on scale of billions of dollars. Rather than paraphrase, let me link to and quote the original:

https://blog.aboutamazon.com/company-news/2018-letter-to-sha...

> Failure needs to scale too

> As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures. Of course, we won’t undertake such experiments cavalierly. We will work hard to make them good bets, but not all good bets will ultimately pay out. This kind of large-scale risk taking is part of the service we as a large company can provide to our customers and to society. The good news for shareowners is that a single big winning bet can more than cover the cost of many losers.

> Development of the Fire phone and Echo was started around the same time. While the Fire phone was a failure, we were able to take our learnings (as well as the developers) and accelerate our efforts building Echo and Alexa. The vision for Echo and Alexa was inspired by the Star Trek computer. The idea also had origins in two other arenas where we’d been building and wandering for years: machine learning and the cloud. From Amazon’s early days, machine learning was an essential part of our product recommendations, and AWS gave us a front row seat to the capabilities of the cloud. After many years of development, Echo debuted in 2014, powered by Alexa, who lives in the AWS cloud.

> No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help. If you had gone to a customer in 2013 and said “Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?” I guarantee you they’d have looked at you strangely and said “No, thank you.”

> Since that first-generation Echo, customers have purchased more than 100 million Alexa-enabled devices.

One of the things I like and value about Amazon is its focus on long-term thinking, willingness to make big bets (Echo, Just-Walk-Out retail stores aka Amazon Go stores), and generally a willingness to be misunderstood for long periods of time (i.e., you have you believe in your own vision and ignore what competitors are doing and haters are saying).

On a personal basis, my guiding light is designing products that I'd want to use myself, with the premise that there are enough other people out there like me; this has served me well several times in guiding my own individual innovation or research.

That being said, I agree with you about the specific products you mentioned, like Wave. It feels like products like Wave were killed prematurely, before the industry had the chance to wrap its collective brain around the ideas it embodied. With a better UI and product documentation, Google could have built a product that took on the role of Slack or was even better, and years earlier. I think what actually killed Wave was an insufficient focus on making the UI really slick. It may have been too early for its time, needing some of the Internet technologies that were invented later.


> I think what actually killed Wave was an insufficient focus on making the UI really slick. It may have been too early for its time, needing some of the Internet technologies that were invented later.

I think this is what Jetrel means when they mention that the good engineers were/will leave. For GMail they pioneered the technology needed to implement the UX and UI they wanted.

Why couldn't they do it again? Because they're not the same kind of company with the same kind of mindshare?

If you look at where webmail was when GMail came out and compare it to where corporate chat is now, Google just don't seem to be (successfully) taking the same advantages. I know plenty of companies who use G-Suite plus Slack.


That's actually an excellent point; I was really talking about "external" engineers, rather than internal ones, but yeah, the attrition (or even loss of agency) amongst internal engineers is another huge problem. A closely related problem google's created is that there's been a big loss of self-determination - google likely has the engineers capable of tackling something like that, but they've sunk into more of a standard corporate leadership model where these engineers really aren't allowed to work on something like this - instead of having a free-floating surplus pool of them, freely able to attach themselves to different projects, they're mostly hired on a need-based rationale.

If you're doing a standard corporate model (in the interest of cost control), where you've got exactly the number of engineers you need to maintain/develop certain products, then you've got no flex/slack in the system - everyone you've got is necessary for the projects they're on, and can't be pulled off without hurting those projects.

I remember reading about one of Google's last big bets - which was the major, AI-driven upgrade to google translate, and what was terrifying to me about reading the article was the artificial darwinian survival model applied to it. Firstly - the folks who wanted to work on it had to beg management for buy-in to get anyone the clearance to work on it, and then second of all, they were given a deadline where they had to produce meaningful results within 1-2 year's time, or the whole thing would have the plug pulled.

If we weren't right at the cusp of that technology wave cresting, and ML-driven translation being viable, it'd have gotten axed and set us back by quite a few years. What we need is a company willing to genuinely "no strings attached" commit resources to things like this - because maybe something simply can't be ready for another 5 years. But if it is on a 5 year timeline, we really want them to just put in the 5 years of work so we can have it - instead of cutting all funding and turning it into a 15 year delay.

Because again - if someone like google isn't doing it - nobody else will. The whole cost-cutting rationale on R&D stuff is really a bet that someone else can do the hard work in the meantime, and then once it's close to being ready, you, the company, can hop onboard and cash in. But if you're the only one with the means (be it cash, or in google's case: data sets) to do that hard work, and you're not doing it, then we're all screwed - it means nobody's doing it.


Yeah, Echo's probably a perfect example of doing this right, and honestly, the more I'm thinking about this, the more I'm realizing Amazon's doing this stuff surprisingly well.

And it's probably down to that: Commitment. Amazon is doing a few different things like AWS, but anything they're doing that's an honest-to-goodness "platform" other people build their stuff on, gets kept alive long enough to either let people build things that matter, or they give people plenty of heads-up that a business is going to get wound down.


Would be nice if they could also stop abstracting warehouse workers as well optimizable non-human automatons.


> It's really sad to see them fade into oblivion.

I agree, if only for one you didn't mention, Yahoo Games, which I have some fond memories of.

I didn't use the other Yahoo stuff much, but it's a shame, and quite strange, that such a big name from the late 1990s/early 2000s, that I don't remember/know of as being evil in the way other internet giants seem to be, has just withered away. TBH, I thought Yahoo Groups was shut down years ago.


Oh yes Yahoo Games! I used to play Pool and Chess for long hours. Didn't mention it because I mostly played from within Messenger.


As curious Swedish teenagers Yahoo groups was one of the places where we could talk to sub-cultures from the US and learn about underground music. Which we later pirated from Audiogalaxy or XDCC.


A lesson to learn is that numbers aren't everything. Yahoo mail was irrelevant well before gmail surpassed them in users. The Yahoo comments sections (on news) were as active as reddit until months ago... but boomerland.

A topic might have 1,000 yahoo comments, 1,000 reddit comments and 1,000 tweets but what happens on twitter is the culturally relevant one. Reddit's weirdo-land is better than Yahoo's boomerland, but Twitter is where politicians, journalists, CEOs, artists and such hang out.

Of course, money matters too. But, yahoo lost mindshare well before they lost users.

IDK if Google will go this way, but FB probably will. Remember that fb's growth strategy was (1)Harvard (2) Ivy League (3) Colleges (4) High schools & everyone.

I suspect that whatever fb decides to do vis-a-vid censorship, politics & such... they will be thinking of who, not just how many, user like and dislike it.


Writing off a huge swath of the population as culturally irrelevant is exactly why some people wind up so stunned when events like Trump’s election occur.


True. No disagreement. I'm not writing anyone off.

Both are true at once though. There is such a thing as "cultural centre of gravity." Ignoring what and why so much of society is outside of that is elitist by definition.

I'm not saying that it is good that yahoo comments was (despite being large) was largely invisible and ignored. I'm just acknowledging that it was. That may be a terrible thing about society, but it still is.

HN case in point. If a good sized reddit getting shut down for whatever reason, HN would know about it. Yahoo comments (which was massive) got shut down, and it didn't even crossed our consciousness. Bloggers didn't blog about it. etc.

This is the definition of cultural visibility (relevance is more emotive, but harder to define). We don't see much of it. That's demographic. If Trump, Taylor Swift & Elon Musk or even people they know were reading Yahoo comments, the cultural cache would be more like Twitter's.

BTW, the thing I'm describing exists whether or not it maps to social or political demographics. Yahoo mail was irrelevant long before gmail actually passed them. Cool, in the know people were on gmail. Your auntie was on yahoo or hotmail.


I'm not sure I understand the argument about Yahoo Mail being irrelevant. Yeah, the cool people were on Gmail, but they weren't separate, your auntie could still send a message to the cool people on Gmail or whatever other platform.

That's not to say I disagree with anything you said, because that cultural invisibility is a great point, I just don't understand how a mail service can be irrelevant.


Are you really trying to tie the rise of Trump to boomers not being able to have their Yahoo comments?


There was a lot of issues with the "new" Yahoo Groups web frontend. A feedback system was set up, but virtually all the reports were ignored. They removed it altogether at some point, so you couldn't even see reports or vote counts. It became infuriating to use; at first it was basically useless, the most critical issues were (slowly) fixed. But search and pagination was significantly worse than before, and it truncated all subjects, even if they would fit perfectly fine in view. The post overview literally looked like "Can you ....", "Question about ....", "Processor is ....". Putting on the tinfoil hat, it almost seems like they wanted it to die, leaving this issue unfixed..

The (one) group I followed basically disbanded in the year following the "new" launch. I think it's about a year ago they officially closed it down, activity moved to a Facebook group and a subreddit. It's a pity really, I miss the mailing list architecture.


Yahoo and AOL are kept on life support only to give Verizon MAU and DAU metrics. They add to the numbers of “total active users” for the corporation as a whole. Email keeps them around. Interestingly Yahoo had a large engineering army it inherited from the offshoring to India movement of 2000s. Much of that engineering capital was left idle as the services wound down. The amount of redundant Drupal layers built to justify their presence was shocking to hear about. Whole families had moved to Sunnyvale banking on long careers at Yahoo. Many are returning now. I picked all this up anecdotally as a contractor there a few years ago. The Yahoo story will make an interesting book someday.


Yahoo Directory is gone. Yahoo Search is gone. Alibaba got away. Now Yahoo Groups is going. The Yahoo home page looks like a low end news scraper site, like Newsmax. It's now owned by Verizon, which feels they should have some presence in "content". Unclear if Yahoo is profitable; Verizon doesn't break out the numbers of Yahoo vs their other sites.

AOL is in a similar position. There are enough legacy customers to justify keeping the power on.


The way they leveled down the whole yahoo ecosystem is amazing. It almost seems they've done this deliberately.

I'm now waiting for the mess that will be caused by the shut down of yahoo mail and the inability to access/regain the accounts on different platforms associated to these mail addresses.


That's what's incredible to me. For me and many others, Yahoo was like a proto-facebook. You could go to Yahoo and spend your whole browsing session there, between checking your email, the news, looking at your friends' Geocities blogs, then playing some Chess over at Yahoo Games. Later on they became one of the bigger names in fantasy football.

It's amazing how quickly they lost it all though, and I can't for the life of me understand it. None of what they did was new, they just did it better (or well enough) and had the marketshare to keep people there.

What happened? And how do you decide that stripping away products people use is the way forward? What's the point of the Yahoo name, if everything that made it Yahoo is gone?


> Yahoo Groups has seen a steady decline in usage over the last several years. Over that same period, we’ve witnessed unprecedented levels of engagement across our properties as customers seek out premium, trustworthy content.

Out of interest does anyone know what they consider their premium, trustworthy content?


Non-UGC that is brand safe and advertiser friendly.

yahoo news, sports and finance. HuffPost, techcrunch and Engadget. Various other smaller properties they own.


Yahoo Finance is just about the last top tier Yahoo service standing, and it has plenty of competition.


It's also partially paid, so at least has a chance of surviving.


I haven’t used it in a few years but their fantasy sports was better than espn back then.


Why is it companies like Verizon buy companies like yahoo only to destroy the few things that made the company valuable? Is there some weird financial instrument that makes this profitable?


Completely guessing... 100% speculation. Yahoo likely owned several hard assets that Verizon wanted. Such as Real estate, patents, ISP bandwidth/peering agreements, IP space.


AOL had gone from on top of the world to collapsing to being financially profitable if not reputationally leading thanks to using the money from their shrinking dialup business to get new businesses in adtech and content. Independent Yahoo on the other hand was unprofitable.

So I'm sure the AOL higher ups pitched the same dream for Yahoo to their Verizon bosses. Take another fallen former giant, shed the deadweight, double down on new/profitable markets and also the idea that the overlap of Yahoo + AOL would cost less to run together than independently since with all the duplication there must surely be efficiencies to be made.

It's not on the face of it an unreasonable bet to make, especially when investors were looking at AT&T diversifying beyond their ISP business and imploring Verizon do _something_. Also given the older age of Verizon's execs and how that fit with Yahoo's target market, they likely had a higher opinion of the value of the yahoo brand than younger techies.

Meanwhile the shareholders of Yahoo were happy. they got their divested Alibaba holdings rather than thinking of them being used it prop up a company that was otherwise on a path to bankruptcy, and Verizon even paid them to take that off them.

As it turned out, that bet didn't work, for a variety of reasons so now all the pre merger leadership of AOL and Yahoo are gone and even was likely a factor in Verizon getting a new CEO who didn't play up this project so much and just wants it not to cost so much

At the same time you need to draw the distinction between valuable for the business vs valuable for the consumer. Tumblr had a porn culture that kept advertisers away, but changing that also drove the users away, so it didn't bring in much money, and yahoo groups didn't have the algorithmic content to allow discretion to the platform to push commercially viable content and so much of the consumption being via email and out of Yahoo's control likely meant that again it wasn't as valuable to advertisers and so worth less.

Disclaimer: I worked there through this, but not on any products mentioned here so my speculation is as much outsider based as yours.


In 2015, the valuation of the company was $4 billion below the valuation of the Alibaba stock it held. A popular interpretation of this is that the main Yahoo! operations were considered to have negative value by investors—though the reality was a bit more complex than that.


They bought it dirt cheap, not at Enterprise SaaS multiple. Companies with commodity pipes dream of owning the content running through them but it’s a very different business.


Weird that they cannot make business out it or sell it off to someone who can. There has to be millions of users. Is the value of it really less than zero?


Next yahoo mail hopefully.

I’ve had to fight delivery problems with that steamer for about 15 years now.


Yahoo is now just a brand in search of a purpose.



How long will yahoo finance stay up?


Are they the only company to offer free historical stock trading data? Because I havent found any other... look here(0) for a mirror and a script to download an up-to-date dataset.

0. https://www.kaggle.com/jacksoncrow/stock-market-dataset


the last Yahoo service I use


Yeah, I used to use IEX data, but they went behind a paywall so I went back to using Yahoo.


perfectly okay with this.




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