> Other outfits can probably injure Twitch by poaching key stars, but it's not a path to success for these rival services. The absolute most they can achieve is kill off Twitch, at which point it's as likely the piles of small creators just do Youtube, rather than figuring out tooling and financials for your new live service instead.

Microsoft tried with Mixer, they poached some Twitch stars and shutdown earlier this year. those stars just returned to Twitch.

https://www.bloomberg.com/news/articles/2020-10-07/microsoft...