Netflix is a luxury lowbrow brand, a digital status symbol boredom reliever, the opposite of elevating expectations of quality. They know they cannot compete with the backlog on quality, so an all out assault on individual assessment is waged on users. Netflix discovered that the search for novelty is a near perfect substitute for novelty itself -- when self-congratulatory choice fatigue is factored in. The future of film is on the same path as ever: basic, boutique, or blockbuster, maybe some a.i. remastering to align with dainty modern audio and visual trends and extract the most out of newbs with the allure of familiarity.